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Website relaunches fail.
Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.
Computers are increasingly able to recognise constituent parts of images and videos, and this may signal a change in the way we find and organise media online.
One area set to change is social listening, helping brands, particularly in FMCG, to recognise the context in which their products and logos are seen in shared photos.
Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.
Starbucks is one of the brands that isn't afraid to get political in an increasingly polarized world.
Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump's enactment of a temporary travel ban targeting individuals from a number of predominantly Muslim countries.
Eco-friendly fashion often comes with bit of a stigma. But while it was once thought of as uncool or only a concern for hippies, the tables appear to be turning.
According to a recent Unilever study, sustainability issues are increasingly affecting shopping decisions, with 21% of people saying they would support brands that clearly convey sustainability aspects through their marketing and packaging.
Do you know a sponsored Instagram post when you see one?
According to a recent survey, a surprising proportion of consumers remain in the dark, with 77% unaware what the #sp hashtag stands for (‘sponsored’) and 48% even unsure what the #ad hashtag means.
A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.
For travel brands, this means greater opportunity to engage and capture consumer interest.
Community Management is an increasingly important role for many big brands. For Transport for London Cycling – where social media is at the forefront of a user-facing strategy – this has never been more pertinent.
I recently spoke with Matt Moran, TfL's Online Community Manager for Cycling, to find out more about his role and how TfL is using social to engage with London's cyclists.
According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success.
But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested?
Discount code website, MyVoucherCodes, recently held a six-hour Facebook Live show.
Touted as an industry-first (as always), the ‘marketplace’ event was created to showcase the site’s biggest brands and give customers direct access to deals via its most popular social channel.
Whether it’s an old song or a retro fashion trend - everyone loves to experience a blast from the past.
When it comes to marketing, nostalgia can do more than just raise a smile. A study by the Journal of Consumer Research found that nostalgic sentiment can lead to an increased willingness to pay for desired objects.
This week we’re welcoming in March with a monumental roundup of stats.
We’ve got news about cyber security, smartphone sales, sponsored content and lots more.