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This week's digital news pales into insignificance against the backdrop of today's inauguration.
However, we've still rounded up the best bites, including a Zuckerberg 'burn', Twitter's ecommerce functionality and that schoolboy dream, the flying car.
With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.
According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.
As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns.
The process isn’t always easy, of course.
If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day.
For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.
Nowadays, marketers need to know so many systems, platforms, formats, and channels that it can be tough to keep up.
As we can't be researching everything all the time, it is important to 'park' some skills while training up on others. As an example, a marketing team may decide to hold steady with their AdWords strategy while spending time and effort on improving how they approach social media.
Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead.
I recently wrote about how Iceland is turning its back on celebrity marketing in favour of micro-influencers.
However, with shares in Weight Watchers growing 20% after Oprah revealed the results of her new diet, it appears high-profile personalities might still hold the power.
What goes on in the wonderful world of social media agencies?
We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.
We’ve got a bumper edition of stats for you this week.
Well, just the standard set of ten, but there’s lots to enjoy.
Evolutional research suggests that Homo Sapiens survived over other species due to our ability to be social, meaning that forming communities is innately human.
With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.
If there’s one person who can sell frozen pizza, you’d think it’d be Peter Andre.
However, you might have noticed that Iceland, the UK’s frozen supermarket chain, has stopped airing TV adverts featuring the overly-enthusiastic Aussie.