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To help reinvigorate sales of its 13 year-old dry eye treatment Restasis in the face of competition from a new drug, pharma giant Allergan turned to the world's largest social network, Facebook.
The company, with the help of its agencies, launched a Facebook Page. According to Fierce Pharma, the effort has largely been a success.
There are a whole host of energy switching apps out there, all designed to help consumers find a cheaper tariff.
A little while ago, I explained why uSwitch is one of the very best. However, I recently came across HomeHero – a new comparison service that works via Facebook Messenger.
Wells Fargo has paid a hefty price for its fake account scandal.
While the bank has fired more than 5,000 employees implicated in the scandal, clawed back $75m in compensation from executives it blamed for the fraud, and agreed to pay $110m to settle a class action lawsuit over its opening of more than a million unauthorized customer accounts, consumers apparently aren't willing to forgive the company, at least not yet.
At Facebook's F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.
Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.
In this article, I'm going to look at some of the key functionality and what it could mean for marketers.
While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement.
Case in point: Coachella.
While the number of fake accounts on Facebook's billion-plus member social network might be a rounding error in the overall scheme of things, the world's social networking giant isn't ignoring the problem.
Facebook acknowledges that fake accounts are "closely related to the creation and spread of spam," and last week it detailed how it's has been cracking down on abuse, including bots used to create fake accounts and paid likes.
It’s the Easter weekend, which might mean you’re knee-deep in chocolate eggs, hot cross buns and beer by now. But hold up – why not take a break from all that lovely stuff and get stuck into some even lovelier stats?
This week’s roundup includes news about digital ad spend, brand communications and personalisation. You can head on over to the Internet Statistics Compendium for lots more too.
According to new research, beauty buyers in the UK check Instagram an average of 21 times each day. What’s more, 67% of these are said to take further action when they see an interesting post. That means clicking a link, doing more research, or you guessed it – buying a product.
Unsurprisingly, this is music to the ears of beauty brands, and the very reason why many are taking the role of mobile - alongside social - more seriously than ever before.
Marketing in China can be tricky. Consumers there are eager to learn about Western brands, but that interest can quickly turn to outrage if people feel that companies have been misleading.
Here are three recent stories of brands that 'lost face' in China and how others can avoid the same fate.
The new year might see a surge in gym memberships, but spring time is when things start to get serious.
Thanks to social media, there’s a constant stream of motivation to draw on, with a plethora of fitness and sports brands capitalising on our ongoing quests for self-improvement.
While other industries might concentrate on a multi-platform approach, also using the likes of Facebook and YouTube to reach an audience, fitness brands seem to typically concentrate on Instagram to drive social strategy.
Never has a brand of shoes been the source of such derision as Crocs.
You know the ones. The rubbery, foam-like clogs with holes in them – usually worn by people who work on their feet all day long or laugh in the face of what’s ‘cool’.
In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque.
Now, at a time when consumers are demonstrating heightened concern about hate speech, offensive content, and social and political issues, advertisers are learning the hard way that they have helped create a monster they aren't in control of.