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A growing number of companies are investing more heavily in content marketing, but not all of their campaigns will deliver the performance they're expecting.
There are a number of reasons content marketing campaigns don't succeed.
Here are six of the most common.
Today's consumers are more empowered than ever to raise their voices and speak out when brands do something to spark their ire.
And it would seem that the old adage "there's no such thing as bad publicity" isn't quite true in the realm of social media.
But is that really the case?
Great marketing creative is always popular on the Econsultancy blog.
Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!
Clearly it is not new to think of marketing as conversations.
In the Cluetrain Manifesto of 1999 Doc Searls and David Weinberger remind us that markets are conversations.
Content marketers new to media relations are under pressure to get influencer marketing right first time.
As a flurry of ‘best practice’ posts hit the web, one thing seems to missing: how to actually build relationships with – and pitch to - influencers.
This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.
Here are the five biggest developments from this year's event.
Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
For the past two weeks nothing has occupied my mind as fixedly as the McDonald's Monopoly TV adverts.
The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.
Why? And what, if anything, can we learn from it?
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
One of our Masters of Marketing Awards winners in 2015 was NHS Blood & Transplant (NHSBT) for its #missingtype campaign.
For this week's 'A day in the life' we catch up with NHSBT's social media manager, Melissa Thermidor.
Here's what she had to say about the day job...