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Posts in Social

Comedy Central creates branded content to replace ads: Could other networks follow suit?

Whether you make a cup of tea or have a little scroll through Twitter, chances are you rarely make it through a TV ad break without finding something better to do.

Now of course, with catch-up and on-demand services, there’s no need to wait at all. 86% of people are said to always fast-forward through adverts while watching time-shifted shows.

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10 notable digital marketing stats from this week

Time to get stuck into this week’s stats roundup.

This time we've got news about voice technology, consumer loyalty and news consumption.

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Amazon tries its hand at influencer affiliate marketing

Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out.

Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program "exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content." 

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The best social stories and campaigns from March 2017

We’re already making headway into April, but hold fire, let’s journey back and take stock of some March madness. 

With highlights from Facebook, Tinder and the BBC, here’s a recap of the month in social. For more detail, subscribers can download the Econsultancy Q1 Social Quarterly.

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Marriott uses Snapchat influencer campaign to target millennials

In 2016, almost half of Airbnb consumers were reported to be between the ages of 18 and 34. In contrast, only 28% of hotel guests who booked with Marriott online were millennials.

So, with younger generations embracing the sharing economy, Marriott has decided to do something about it by turning to every millennial’s sort-of-favourite app – Snapchat.

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Can pharma companies effectively use influencer marketing?

Influencer marketing has become a staple of many social marketing campaigns, but can it work for companies in the highly-regulated pharma market?

A growing number of pharma marketers clearly think there's a chance.

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facebook second feed

Is a second Facebook News Feed in the works? What you need to know

Facebook is reportedly experimenting with a second News Feed that would display content from sources users have't Liked or followed.

As detailed by TechCrunch, users of the social network's iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest is displayed.

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Thanks to politicians, ISPs could soon become the dominant digital ad players in the US

Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.

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10 mesmerising digital marketing stats from this week

Oh March, a month so non-descript that pancakes are about the only source of excitement. Plus, the clocks went forward – that’s bound to have gotten you all aflutter.

It’s time to reward yourself, so sink your teeth into this week’s roundup, which includes news about mobile consumers, post-Brexit prices, and media regulation.

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United shows how brands can stand up to social media mobs

United Airlines found itself in the crosshairs of social media users this past weekend when two young girls wearing leggings were denied boarding on a flight by a gate agent.

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What the commodification of (Snapchat) Stories means for marketers

You can’t go anywhere on social media without seeing the Stories format being used.

If that statement was said a year ago, when it was exclusively being used by Snap in its flagship app, it would have been followed by statements proclaiming that the company has crossed the chasm and will undoubtedly be the third digital marketing megapower behind Facebook and Google.

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Five things to know about the possible Twitter subscription service

It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.

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