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Recently, many brands took to Twitter to celebrate #WorldEmojiDay – an event born from the fact that July 17th is the date marked on the iOS calendar emoji.
Whether you find this type of thing cringey (see House of Fraser) or cool, with the news that 2,680 marketing campaigns have involved emojis since June 2015 (an increase of over 600%), there’s no denying that it is a growing trend.
Here’s how many big brands marked the day.
London Waterloo station's giant installation of the iconic Stay Puft Marshmallow Man ends this week.
The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising.
Here are four reasons why it worked.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
Promoted as the ‘Black Friday’ of the summer, Amazon Prime Day was originally launched in celebration of the retailer’s 20th birthday.
You might remember that last year didn’t go quite as planned.
According to Pat Symonds, CTO of Williams, digital technologies like virtual reality are set to play a key role in how fans engage with the Formula One experience.
From fashion to travel, we’ve seen many brands utilise this new technology to enhance the consumer experience.
For the motor racing industry - a sport that’s occasionally criticised for being elitist and inaccessible to fans – it could help to bridge the rather large gap between the fan and the race track.
It wasn’t long ago that pharma brands tended to avoid social media.
The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are taking to social media anyway.
It’s been 20 years since the Spice Girls released their first number one single, ‘Wannabe’.
Which means two things...
Number one: I’m old. Number two: It’s the perfect time for girl power to make a comeback.
This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.
From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.
There’s a lot to perk your interest this week.
We’ve got stats about Britain’s shopping habits, customer service demands, mobile use during the Euros and so much more.
But Snapchat is itself changing.
Coca-Cola is known for its inspiring marketing campaigns, often based around the core values of optimism, happiness and, of course, enjoying refreshingly carbonated beverages.
With the launch of CokeTV, the brand is taking a different tack.
In such a crowded marketplace, social media is a crucial marketing tool for charities.
Since rebranding, Bloodwise – formerly known as Leukaemia & Lymphoma Research – has made huge strides in successfully promoting its cause.