Posts in Social

10 fascinating digital marketing stats we’ve seen this week

The seasons might be changing, but you can always rely on the trusty stats roundup to bring you comfort.

This week’s includes news about voice controlled devices, brand activation and (lots about) ads. For more, don’t forget to download the Internet Statistics Compendium.

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Birchbox's UK Managing Director on content, personalisation & forays into physical retail

I recently put together a round-up of great content marketing examples from beauty brands. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most of their monthly subscription box.

But how exactly does Birchbox create and execute its content strategy across all its digital channels? 

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What's up with Facebook's estimated reach numbers?

In the past year, Facebook has been hit with a series of faux pas related to metrics, but one analyst has discovered what could be the most eye-popping of all.

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The best social media stories and campaigns from August 2017

Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy.

Anyway, let’s journey back and take a look at the best of the rest, shall we?

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How five charities convey purpose through tone of voice

Copywriting is an important consideration for marketers in all industries, but never more so than in the charity sector.

Not only are words used to persuade (i.e. to drive fundraising and donations) but they’re also used to inform, educate, and simply comfort people in need.

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How Lush delights customers with brand marketing, strong values and digital innovation

Lush isn’t one of those places you suddenly decide to pop in to for some bubble bath.

It seems you’re either a Lush devotee, or you tend to give its (rather odoriferous stores) a wide berth. As someone who falls in the latter category, I felt like a bit like a fish out of water at the Lush Creative Showcase this week.

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Amazon turns Twitch into an influencer sales platform

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.

Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition? 

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Eniko Tarkany-Szucs

A day in the life of... solutions consultant at Sprinklr

This week we spend a day in the life of Eniko Tarkany-Szucs, solutions consultant at Sprinklr, provider of enterprise social media management software.

If you're looking for a new role yourself, see the Econsultancy jobs board, or take our Modern Marketer quiz.

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10 stupendous digital marketing stats we’ve seen this week

We’ve got a blockbuster round-up of stats to kick off September.

The round-up includes news about social ads, personalisation and lots more to boot. You can also download the Internet Statistics Compendium for further facts and figures.

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Five innovative examples of food & drink brand experiences

We’ve all been handed a soft drink outside a tube station or sampled a sausage in a supermarket, but recently, food and drink brands have become a little more sophisticated in their promotional efforts.

The pop-up or brand ‘experience’ is now a common affair, with many food and drink brands jumping on the trend.

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mobile

The Google-Facebook duopoly extends to mobile apps: What can marketers do?

According to comScore's newly-published 2017 U.S. Mobile Apps Report, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.

But for marketers looking to use mobile apps to reach consumers, there's some not-so-good news: slightly more than half of smartphone users don't download any new apps in a given month, and of those who do, the highest percentage download just a single app.

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10 marvellous digital marketing stats we’ve seen this week

This week’s roundup includes news about email marketing, mobile shopping, brand sentiment and more. 

For lots of extra facts and figures, be sure to check out the Internet Statistics Compendium

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