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But what better way to gain insight than speaking to someone with first-hand experience?
On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public.
The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012.
When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.
Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.
A colleague passed on a press release announcing that "the world's first movie character powered by true AI" has arrived on social media platforms.
Naturally, my internal 'potential blog post' siren began to wail. And I also thought, 'that's quite a cool idea'.
Since Instagram Stories launched in August 2016, the feature has garnered 150m daily users – the same number Snapchat reported for the entirety of its app in June.
Ahead of Snapchat’s highly anticipated IPO, there have been suggestions that the platform’s popularity is dwindling in light of Instagram’s success.
It was a rather surreal month all round, wasn’t it?
Here’s a little look back at some of the shenanigans that occurred on social media during January, from the sublime to the downright ridiculous.
Emojis seem to be part and parcel of social media marketing these days.
Whether it’s a customer service reply or big announcement, brands often feel that a tweet is incomplete without an emoji to punctuate it.
What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.
Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.
The first known instance of ‘influencer marketing’ was in the late 19th century.
January still dragging on?
Luckily, we've got a fine set of stats to see you happily through to February.
There’s been a lot of talk about chatbots in the past year or so.
Many brands have jumped on the bandwagon, but not every example has been a successful one.
I recently wrote a beginner’s guide to the role of community management.
Following on from this, I’ve been looking at some of the best online brand communities out there.