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Posts in Social

How Grazia used Facebook Live to create its new community issue

This morning, I bought a copy of Grazia’s first ever community issue - created in collaboration with its readers. 

Despite being more of a Glamour fan than a Grazia girl, I was naturally intrigued to see how this particular edition turned out.

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Facebook's Offline Conversions API is a big deal for merchants

For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.

This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.

But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.

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Everything marketers need to know about Snapchat's new ad announcements

While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app's rise as a marketing platform for brands looking to connect with young consumers.

Here's what marketers need to know about the announcements.

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Six things we learned from using Periscope to live stream from #FODM16

This year we brought an extra element of fun to our Future of Digital Marketing event by broadcasting a talk on Periscope.

However, this was a decision made less than 24 hours before the talk was scheduled to happen. 

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Emojis gone wild: Twitter unveils emoji targeting

Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.

But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.

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facebook local ads

The week in digital (in five minutes)

Here it is, your roundup of the week's digital news.

All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.

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How Lush Cosmetics uses word-of-mouth marketing

Lush Cosmetics is something of a modern marketing success story. 

To anyone who has never set foot inside one of its (undeniably smelly) stores, this statement might sound a little surprising.

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Why all the excitement surrounding Facebook’s Dynamic Ads?

It wasn't too long ago that people were saying that trying to sell products and services on social media would never be very successful.

Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true.

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euro 2016 logos

Euro 2016 marketing creative: Smart, prestigious & controversial

A couple of weeks before the tournament began, I took a rather sceptical look at some of the brand campaigns airing during Euro 2016.

With the honourable exceptions of Adidas, Hyundai and Carlsberg, the marketing action was slightly disappointing.

In this post, I look at some more of the current campaigns and see who has hit the mark.

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football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.

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brandz

The week in digital (in five minutes)

Been too busy at work to catch up on this week's digital news?

This is my attempt to bring you the stories that only the most discerning need know about.

Enjoy.

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Influencer marketing is becoming a joke: What can brands do about it?

In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.

But as evidenced by Essena O'Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side.

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