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Posts in Social

Three reasons behind Dominos’ digital sales boost

Domino’s Pizza is planning to open 400 more stores in the UK following a strong year of digital sales.

With 81% of its deliveries so far this year being ordered online and 64% of these being placed through its app or mobile website, the company has seen an overall sales growth of 11.5%.

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What are the most effective channels for influencer marketing?

From YouTube to Snapchat, the biggest social influencers usually have a presence across all social media channels.

But what are the most effective?

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2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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Five things to appreciate about Missguided’s first ever physical store

Missguided is all about fast fashion and fast delivery.

It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street. 

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10 exciting digital marketing stats from this week

We resisted the temptation to make this week’s roundup a Black Friday bonanza, but don’t worry, it still includes more shopping-related stats than you can shake a stick at.

There’s also news on search behaviour, digital natives, dark social and more.

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Why personalisation is key to Trainline’s social media strategy

The UK’s rail system has got to be one of the most-complained about services on social media.

With delays and cancellations, here there and everywhere – Twitter is usually a firestorm of negativity.

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Instant social: How can brands connect with people in the moment?

Brands have had great success using social media to start conversations with fans and followers.

However, with the advent of instant social apps, brands now need to find new ways to connect in the moment.

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Eight of the best booze brands on social media

Social media can be a tricky beast for alcohol brands.

With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant struggle – especially at Christmas time.

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What are dark Facebook posts?

In last week’s stats roundup, I reported how more companies than ever are investing their budgets in Facebook dark posts.

But wait just a moment - what exactly are dark posts?

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How retailers are targeting Generation Z

I recently wrote about how brands are targeting older generations.

But what about the other end of the age scale?

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Novartis launches a social network for heart failure

When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads were far too negative.

But following that criticism, Novartis has taken a much different approach to promoting Entresto.

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Why Lidl's Xmas 'Social Price Drop' campaign is no turkey

No matter where you shop, Christmas tends to be a big old drain on the bank balance.

Lidl, the UK’s fastest-growing supermarket, has just launched a social campaign with this in mind. 

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