Posts in Social

Is the influencer marketing bubble set to burst?

Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around.

Other research suggests a similarly positive outlook.


Three brand campaigns that successfully engaged Gen Z

Today’s youth – or ‘Gen Z’ as they’re also known – can be a tough crowd. 

Well-informed, digitally-savvy, and particularly cynical when it comes to brand marketing – 16 to 24-year olds are an entirely new breed of consumers. 

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Social media trends in 2018: What do the experts predict?

In 2017, Instagram reigned supreme, while sponsored content and ad transparency became big brand priorities. So, what’s on the agenda for the year ahead?

Here’s what our esteemed experts predict will be trending in the world of social media in 2018.


What were the biggest social media trends in 2017?

Next up in our look back at the year that was 2017, we’re talking social media.

With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.

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What Amazon's entry into the pharmacy market might mean for pharma marketers

Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.

According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it's not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.


The best digital marketing stats we’ve seen this week

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who will. So, why not share it with your nearest and dearest (or, you know, people you don’t talk to on Twitter)?

The roundup includes talk about personalisation, packaging, and regrettable social media posts. Don’t say we don’t spoil you. 


Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.

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influencer roi tracking

Only 29% of influencer campaigns use trackable URLs for attribution

Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.

But let's look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.


How will Snapchat's redesign affect branded content?

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to prove that it will ever become a profitable business.

Snapchat's woes don't appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat's rise, one that seems to be working.


Four simple tips to make boring copy more exciting

Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell themselves.

But what if your product is far less appealing?

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Should brands be worried about the possible repeal of net neutrality rules?

The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.

Under a proposal unveiled last week, ISPs would, among other things, no longer be banned from charging companies to prioritize the delivery of their content or restricting access to particular online services that utilize significant resources.


10 deliciously creative Domino's Pizza marketing campaigns

In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. 

Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.

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