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This morning, I bought a copy of Grazia’s first ever community issue - created in collaboration with its readers.
Despite being more of a Glamour fan than a Grazia girl, I was naturally intrigued to see how this particular edition turned out.
For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.
This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.
But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.
While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app's rise as a marketing platform for brands looking to connect with young consumers.
Here's what marketers need to know about the announcements.
This year we brought an extra element of fun to our Future of Digital Marketing event by broadcasting a talk on Periscope.
However, this was a decision made less than 24 hours before the talk was scheduled to happen.
Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.
But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.
Here it is, your roundup of the week's digital news.
All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.
Lush Cosmetics is something of a modern marketing success story.
To anyone who has never set foot inside one of its (undeniably smelly) stores, this statement might sound a little surprising.
It wasn't too long ago that people were saying that trying to sell products and services on social media would never be very successful.
Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true.
A couple of weeks before the tournament began, I took a rather sceptical look at some of the brand campaigns airing during Euro 2016.
With the honourable exceptions of Adidas, Hyundai and Carlsberg, the marketing action was slightly disappointing.
In this post, I look at some more of the current campaigns and see who has hit the mark.
We've got stats full to the brim with fun this week.
From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.
We've plenty of diagrams, charts, graphics and visualisations, too.
Been too busy at work to catch up on this week's digital news?
This is my attempt to bring you the stories that only the most discerning need know about.
In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.