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Posts in Social

Why Iceland has replaced celebrities with micro-influencers

If there’s one person who can sell frozen pizza, you’d think it’d be Peter Andre.

However, you might have noticed that Iceland, the UK’s frozen supermarket chain, has stopped airing TV adverts featuring the overly-enthusiastic Aussie.

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The impact of artificial intelligence on the travel industry

At the end of last year, we asked a few experts to predict the social media trends we’ll be seeing in 2017

Live video was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic - artificial intelligence (or AI).

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The best social media campaigns and stories from December 2016

In December, we witnessed many brands celebrating Christmas in typically grandiose fashion, as well as happily waving goodbye to the fiasco that was 2016.

Here’s a round-up of the best stories and campaigns from the month.

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Why online publications are ditching comments sections for social

Vice is the latest online publication to scrap its comments section.

In a statement announcing the news, Jonathan Smith, Editor in Chief of Vice Media, explained how comments are ‘prone to anarchy’ where the “loudest, most offensive, and stupidest opinions get pushed to the top and the more reasoned responses drowned out in the noise”.

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10 important stats from Econsultancy's 2016 research

A new year means a brand new start, but it’s also a good chance to take stock of everything we've learned during the previous 12 months.

With this in mind, here’s a look back at some of Econsultancy’s research, with 10 of the most important stats from our 2016 reports.

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aus ad spend share

The best APAC digital marketing stats from December 2016

This month's roundup features some interesting mobile stats from India and encouraging news on commerce and ad spend in Australia.

As always, you can find more stats in Econsultancy's Internet Statistics Compendium.

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zuck

All the digital news stories you missed this week

This week's digital news covers the serious, the sublime and the stupid.

Google is under attack yet again and Amazon keeps on keeping on.

Enjoy..

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10 festive digital marketing stats from this week

We’re on the cusp of Christmas, people. But before many of us dive head-first into our sofas and stay there… why not indulge in some final festive stats?

Think of it as the ultimate gift, from me to you.

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Social Quarterly Q4: How four platforms are combatting online abuse

A running theme in our latest Social Media Quarterly is how platforms are reducing harassment and increasing support for users online.

For more on this topic, and the very latest news and stats from the world of social media, you can download the full report here.

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Why live video was the biggest social trend of 2016

With the introduction of Facebook Live in April, 2016 became the year that real-time streaming really took off.

In our yearly roundup on social media, many industry experts cited it as the one of, if not the biggest trend.

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family overload

Why HotelTonight’s holiday campaign is a humorous hit

HotelTonight, a US-based hotel booking app, is not a company I’ve been aware of before now.

However, its latest campaign certainly caught my eye.

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10 smashing digital marketing stats from this week

If you’re not too busy filling your face with mince pies or panicking about all the gifts you’ve got left to buy, why not take a few minutes to enjoy some stats?

It’s far more pressing, surely.

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