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Five reasons Instagram is beating Snapchat in the battle for brands

Instagram or Snapchat? For brands deciding which service to invest more heavily in, Instagram increasingly seems to be the winner.

Here are some of the biggest reasons why.

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Six big challenges Facebook's Instant Articles paywall will face

Facebook is reportedly planning to test a subscription offering built on its Instant Articles platform later this year.

But even as the world's largest social network works to iron out details for the new paywall initiative, there are a number of challenges it will face that raise questions about its likely viability.

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10 dazzling digital marketing stats from this week

Let’s sink our teeth into some juicy stats, shall we?

This week’s roundup includes news about GDPR, emojis, online search, and lots about Amazon Prime Day. You can also download the Internet Statistics Compendium for more.

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Four reasons behind Superdrug's 41% increase in profits

Until a few years ago, Superdrug was losing in the UK retail battle against long-time health and beauty rival, Boots. 

Fast forward a couple of years and it’s a different story. Superdrug has just reported a 10.4% increase in revenue in 2016, with profits soaring 41% to £80.4m for the 53 weeks ending 31st December.

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Will emoji search ever catch on? Kayak certainly hopes so

From email subject lines to custom keyboards, we’ve seen brands use emojis in a variety of different ways.

With 92% of all internet users said to use them in everyday communication, it’s not hard to see why brands are trying to get in on the act.

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Is it time to put the kibosh on the VR hype?

In early 2016, Facebook CEO Mark Zuckerberg took to the stage at Samsung's Mobile World Congress in Barcelona to talk about virtual reality (VR).

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Eight inspiring examples of shoppable digital content

Basket abandonment is a perpetual challenge for online retailers, with an average of 72% of customers said to leave behind their order instead of buying online.

From delivery demands to the trend for dual screening, online shoppers are more distracted than ever before, and far less likely to display brand loyalty.

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Six consumer brands with picture-perfect Pinterest strategies

While Instagram and Facebook might be the first port of call for brands on social media, Pinterest is certainly one platform to watch.

Last month Pinterest was valued at $12.3bn, and it’s predicted to generate more than $500m in revenue by the end of this year. This is mainly thanks to the platform's growing potential for advertising, with new visual discovery tools and shoppable content driving interest. In turn, many brands are also starting to take the platform more seriously.

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A day in the life of... Head of Yahoo Storytellers content studio

Emma Jowett is Head of ‎Yahoo Storytellers, an end-to-end customer content studio that helps Yahoo advertisers build campaigns.

We caught up with Emma to see what her role entails.

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Snapchat opens up to the web in a big way with new Paperclip linking feature

Since its launch, popular messaging service Snapchat has only been accessible via iOS and Android apps. The Snapchat ecosystem has been totally closed off from the outside world, including the web.

That stands in stark contrast to Snapchat's biggest competitor, Facebook-owned Instagram. In 2012, it made user profiles accessible on the instagram.com website, and most recently, it upgraded its mobile web app to allow users to post content. Previously, content posting could only be performed via the Instagram native mobile apps.

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Four factors fuelling the growth of fast fashion retailers

The fast fashion industry is big business – and it’s only getting bigger.

According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour.

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Facebook to demote content from oversharers in News Feed: What you need to know

Since late last year, when it came under fire for its role in helping spead "fake news" during the 2016 U.S. presidential cycle, Facebook has been working to find ways to reign in the spread of misinformation, disinformation and spam on its platform.

Facebook's efforts have been broad and range from crackdowns on fake accounts to experiments with a so-called second News Feed.

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