Posts in Social

Four reasons luxury brands are embracing influencers

While the mass market appeal of social media might seem at odds with the exclusive nature of high-end fashion, many luxury brands are starting to embrace influencer marketing. 

In fact, it has become a core strategy for some of the world's biggest luxury brands.

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Digital crisis comms: How TfL's social media team copes with Tube strikes

If you’ve ever experienced London in the midst of a Tube strike, you’ll know that it can be a lot trickier to get around the city

London Underground handles almost 5m passenger journeys per day and when there’s a strike all those people have to find alternative means of transport. Inevitably commuters become frustrated and turn to social media for information or to vent their anger.

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juliane

A day in the life of… Assistant PR Manager for VisitScotland

It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.

If you are looking for new opportunities yourself, you can also check out the Econsultancy jobs board

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Will Instagram pods impact influencer marketing?

In 2016, Instagram scrapped its chronological news feed for an algorithmic timeline. Naturally, many users bemoaned the change, complaining that it’d make it even harder for posts to reach audiences. 

Now, it appears Instagram communities are attempting to fight the algorithm by forming Instagram pods.

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Three reasons fast food brands use secret menus

What’s pink and blue and comes with a casual 56 grams of sugar? That'll be the Unicorn Frappucino, which is sadly not a joke, but a legitimate limited edition drink recently created by Starbucks.

It’s also just one example of a brand using hidden menu items as part of a marketing strategy.

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Will Instagram's mobile web app help Facebook slay Snapchat?

Facebook's 2012 purchase of Instagram for $1 billion in cash and stock now looks like one of the best acquisitions in recent tech history.

In fact, the New York Times' Farhad Manjoo recently observed that "Instagram is becoming Facebook's next Facebook."

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How VisitScotland is transforming the traditional tourist body

In today's crowded travel market, promoting a city as the ideal destination can be a hard enough sell. Promoting an entire country takes it to a whole new level.

I recently spoke with Charlie Smith, director of marketing and digital at VisitScotland, to get an insight into the biggest challenges facing a national tourist body.

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A day in the life of… Digital Marketing Manager for Good Energy

Adam Johnstone is digital marketing manager at Good Energy, a UK-based renewable energy supplier. Here he explains what a typical working day looks like for him.

If you are looking for a role within the realm of digital marketing, or are looking for a new challenge in this area, be sure to check out our digital jobs board.

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How millennial entrepreneurs are disrupting retail and ecommerce

It’s impossible to ignore the word 'millennial' in relation to marketing these days.

If I had a pound for every time I heard it during Millennial 20/20 – an event focusing on digital innovation and disruption – I’d have been rolling in it by lunchtime. 

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Why brands can’t resist partnering with Buzzfeed Tasty on Facebook

Proper Tasty is the UK arm of Buzzfeed’s wildly popular food brand. 

Since launching 18 months ago, it has become one of the top five fastest-growing Facebook pages, drawing in 26,000 new users every day. Even more impressive – 65% of UK audiences reportedly watch a Buzzfeed Proper Tasty video each month. 

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Has WeChat beaten Facebook to the enterprise?

Social media in the workplace has not been terribly successful.

Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a work-based social network. And no other platform has even gotten close.

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Will bad PR lead Uber to destruction?

Could bad PR pose an existential threat to one of tech's highest-flying companies?

It's a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.

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