Posts in Social

Emap launches Heat magazine website

Emap has finally launched Heatworld, aka 'Heat magazine's website', just one week after CEO Tom Moloney was ousted having failed to devise / execute a successful digital strategy.

Emap launches Heatworld

Heatworld started off with a slight disappointment – I’d originally registered my interest via the holding page in receiving an email 'the minute Heatworld is launched', in order to be one of the first to see it. That didn’t materialise. Ho hum, no biggie.

This morning I visited the website and it is a good-looking effort with some interesting features. Several years too late, certainly, but it should allow Emap to reap some of the benefits of adopting a multichannel strategy with regards to its Heat brand.

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MySpace announces new video channels

MySpace has announced the launch of branded video channels, having concluded deals with some big name content providers. The videos will be featured in a new section within MySpace Video.

Deals have been done with content owners including National Geographic, Reuters, IGN and The New York Times. The focus, for the moment at least, is on news and lifestyle content. 

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Daily Telegraph launches blogs for readers

The Daily Telegraph has launched MyTelegraph, a new service that enables readers to set up and personalise their own blogs.

MyTelegraph

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Introducing the 'Chief Listening Officer'

God provided a great model for communication when he gave us two ears and one mouth. But marketing - the function that leads customer dialogue - tends to focus on outbound communication. 

In today’s web connected world, is that still an appropriate model?

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Amazon snaps up camera review site

London-based digital photography site dpreview.com has been bought by Amazon in a deal showing the value of trusted reviews on niche products.

Started as a hobby site nine years ago, dpreview specialises in independent reviews of digital cameras and accessories, as well as discussions forums and buyers’ guides.

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Future of online ... E-consultancy publishes briefing

E-consultancy has just published a Future of Online briefing, the latest in a series of roundtable reports which are free to registered users.

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Mpire widgets give affiliate e-commerce opportunity

US online shopping gateway Mpire has launched a number of widgets designed to generate revenue for Amazon and eBay affiliates.

The widgets, when displayed on a user's web page, chart trends across a range of retail product categories, each allowing site visitors to make a purchase that is linked to a publisher's affiliate account.

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Interview: Mark Clark, UK MD of GD Worldwide

GD Worldwide is an online resource for independent bands to help establish an internet presence and manage the distribution of their material. It also allows bands to create a 'backstage area' via its Usync tool.

We caught up with UK MD Mark Clark to discuss plans and progress to date...

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Affiliates can be your social media allies

Brands who burn their bridges and leave behind angry affiliates risk losing valuable social media allies, writes Andrew Girdwood.

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Bloggers have 'crossed the line' - DRM group

Bloggers that published a key for the encryption on some High Definition DVDs are in big trouble, according to a copyright protection group.

The issue exploded on Digg this week, when users began posting the code on the site. Digg initially responded to a cease and desist notice from the AACS by removing the posts and blocking some accounts, but then backed down in the face of user protests.

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Is a bad social media strategy worse than no strategy at all?

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

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Digg users revolt

Users of news aggregator Digg have been flooding the site with articles about a single issue - an encryption key that can be used to get around the DRM on High Definition DVDs.

After users began posting the code on the site, Digg received a cease and desist notice and blocked the stories, but that only prompted the site's users to start flooding it with articles about the code.

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