Posts in Social

LinkedIn targets Europe after new funding round

Business social network LinkedIn has raised $12.8m (£6.5m) in a third round of funding, led by Bessemer and the European Founders Fund.

The move brings the total invested in LinkedIn to more than $26m (£13.2m), and valued the company at $250m (£127m).

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Teen girl site adopts self-service ad strategy

Flip, Condé Nast’s upcoming social networking site for teen girls, is to follow in the footsteps of Bebo  and allow its members to influence the ads they receive.

Media Week reports that users of the site, due to launch in early February, will be able to select which brands’ ads they will see, while also being offered the option to include ad-supported content in their pages.

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Q&A: Snipperoo’s Ivan Pope on brand widgets

Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched last year, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. It is also planning to launch an API which it hopes will ease the large-scale distribution of widgets for content producers.

With some expecting 2007 to be the 'Year of the Widget', we asked Ivan what online retailers and advertisers can do to get in on the act.

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The split in companies' attitudes to social media

Another week goes by and another study is released which highlights the strength of social media.

Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated  that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.

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The benefits of a relaxed blogging policy

One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.
 
If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.
 
A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...

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Why PR is so powerful for online marketing...

For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.

So I was interested to read which terms were the most searched for on Google in 2006...

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Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...

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Bebo hires Google MD to expand international business

Social network site Bebo has announced the appointment of Joanna Shields, former Managing Director of Strategic Partnerships for Google EMEA to grow its international business.

At Google, Joanna Shields managed the company’s syndication network in Europe, working on partnerships with media and telecoms companies. She was behind Google’s broadband partnership with BSkyB back in December.

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Google in ad deal with Friendster - report

Google looks set for another ad partnership with a social networking site – although this one's not on the same scale as the huge, £500m deal it struck with Myspace last year.

Bambi Francisco reports that the search giant has tied up an agreement with Friendster, one of the first social networking ventures, but one that has since fallen way behind the likes of Myspace and Bebo.

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Myspace censors ban another service

Pete Cashmore at Mashable reports that Myspace has blocked its members from another third-party service – this time Trakzor , an application that lets you see who has been visiting your Myspace profile and view them on an interactive map.

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Second Life to hand over metaverse software

Developers will get the opportunity to create their own hosted versions of Second Life after its maker Linden Lab announced plans to take the 3D virtual world open-source.

The San Francisco company last night released a version of the software used to access the environment that can be modified by its users under a GNU Public Licence. This means the many SL denizens who have already tinkered with the client through scripts can now help keep SL popular if its population spikes from recent media adulation wane this year.

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MyBlogLog enhances Yahoo!'s social strategy

Yahoo! is buying web community service MyBlogLog for over $10m, Forbes reports .

Launched in 2005 by Cloudspace, a group of five dispersed across the US, MyBlogLog allows users to carry a badge of themselves around the web that is added to sites for fellow browsers to see when they visit.

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