Posts in Social

Xbox Live, Major Nelson, and the Twitter epiphany

Xbox Live, Microsoft’s killer online gaming platform, was down for maintenance yesterday for a lot longer than was anticipated by the Redmond giant, something which caused a predictable wave of panic among the gaming community.

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Businesses concerned over Web 2.0

Two bits of research have highlighted caution among businesses towards so-called Web 2.0 applications like blogs and wikis, as well as fears that confidential information could be leaked by employees on social media sites.

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Xing buys Spanish business social network

Xing, the German-based business social network, is expanding into the Spanish-speaking market with the purchase of eConozco, Spain's second biggest professional network.

Since launching in 2003, eConozco has reached around 150,000 members in Spain and Latin America. Both parties have agreed not to reveal the financial details of the deal.

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BT launches MySpace for SMEs

BT has launched an online service that helps small businesses use social media tools like blogs and podcasts in their company marketing.

BT Tradespace is pitched as taking "a giant leap forward in digital marketing", encouraging users to "join a fast-growing community of buyers and sellers in your specific business area".

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Thresher virus 2.0 unleashed

Web marketing innovator Hugh MacLeod's latest voucher virus has again become contagious amongst British wine lovers.

Last December, a voucher giving 40% off all Thresher wines for 10 days appeared on the web, driving £15m sales for the off-licence after being reproduced by bloggers and website owners and passed around in emails 800,000 times.

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Ask.com admits to secret anti-Google campaign

Ask.com has launched a guerrilla-style marketing campaign designed to encourage British internet users to broaden their choice of search engine.

In the last couple of weeks, posters featuring a megaphone, a link to information-revolution.org and the slogan "stop the information monopoly" began appearing on tube trains, lamp posts and elsewhere. They warn libertarians about Google's 75% UK market share, although the name of the organisation behind the campaign was not disclosed.

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Why online PR and SEO go hand in hand

Once you’ve optimised your website copy, you’ll find that the most important part of optimisation happens off the page – where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.

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Comic Relief taps social media campaign

The organisers behind this year's Red Nose Day have launched the charity's biggest ever assault designed to engage and communicate using social media tools.

Comic Relief is running promotions on Bebo for a "Big Bebo Takeover", encouraging users to design a red homepage for the social networking site this coming Friday.

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Interview: Persuasion guru BJ Fogg

BJ Fogg directs research and design at Stanford University's Persuasive Technology Lab , and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.

We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.

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More brands target social networking sites

Almost 50% of brand marketers will target social networking sites this year, a new report by JupiterResearch says.

The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like Myspace and Bebo.

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Conference predicts MMO fallout

Large media firms are starting to experiment with massively multi-player online games (MMOs) in a big way, according to a panel at the Game Developers Conference in San Francisco.

However, brands have also been told to expect setbacks if they try to emulate the success of games such as World of Warcraft (WoW).

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Google pinches Friendster ads from Yahoo!

Google has won a deal to replace Yahoo! as the exclusive advertising platform for original social network Friendster.

Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.

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