Posts in Social

LinkedIn sees sharp traffic increase

Business social network LinkedIn has seen a sharp rise in visits over the past 12 months, with traffic increasing by 323% since August of last year.

Hitwise's LeeAnn Prescott reports that LinkedIn's market share of US visits was up by 17% in the past four weeks.

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GDI plans €1bn London listing

German start-up Game Domain International (GDI), which has created a virtual world for on-demand game downloads, is reportedly set for a dual listing in Frankfurt and London.

Due in early 2008, the IPO would value the Virgin-backed company at some €1bn (£670m), even though it won't launch commercially until later this year.

If you're anything like me you probably think this valuation is crazy. And it is.

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Danny Sullivan launches social news site

Sphinn is a new site launched last week by Danny Sullivan of Search Engine Land which, in a nutshell, is a more SEO-focused version of Digg.

Sphinn

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Facebook ads performing badly?

Facebook advertising is performing poorly for some advertisers, with click through rates for some campaigns reported to be as low as 0.04%.

The Reach Students blog reports that the campaigns they have run using Facebook's flyer ads have produced disappointing results, with its most recent campaign delivering a mere 0.04% clickthrough rate on 1.4m page impressions.

The average clickthrough for a banner ad is around 0.2%, so Facebook appears to be underperforming, but why?

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Second Life reforestation project up for an award

Second Chance Trees, a Second Life project that aims to help preserve endangered rainforests, has been selected as a finalist in the American Express Members Project competition.

Second Chance Trees was conceived by social media agency Converseon, in partnership with Plant It 2020, and encourages Second Life residents to plant virtual trees at Second Chance Trees Island.

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Whole Foods boss rumbled for anonymous postings

The boss of Whole Foods Market, the organic food retailer that launched a huge store in London last month, has been caught using Yahoo!’s stock market forum to criticise a competitor, which he then proceeded to buy.

John Mackey, chief executive of Whole Foods, used the moniker 'Rahodeb' to make postings about rival Wild Oats over several years, according to a filing from the Federal Trade Commission.

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Facebook developers to profit from VC interest

US venture capital firm Bay Partners has launched AppFactory, a program that will invest in developers creating applications for the Facebook platform.

The FT reports that Bay Partners is looking to make up to 50 investments of between $25,000 to $250,000 (£12,000 to £120,000) to help developers build Facebook applications.

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Last.fm signs content deal with Sony

Internet radio station / social network / E-consultancy's favourite web app Last.fm has concluded a content deal with Sony BMG, which the company's extensive back catalogue available to Last.fm listeners.

This deal will give Last.fm, which now has around 20m worldwide listeners, the largest music catalogue of any online radio service.

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Facebook preparing for mega IPO? Probably...

There is plenty of speculation around that Facebook is preparing for an IPO, which has been fueled by Facebook advertising for a Stock Administration Manager.

In addition, Mark Zuckerberg's sister Randi Jayne, who also works for Facebook, has recorded a video trashing the competition. That this has been taken down at Facebook's request has added to the IPO speculation.

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Ning raises another $44m

Social network platform Ning has raised $44m (£22m) in a Series C round of funding, one of the largest social network funding rounds so far.

The Ning platform allows users to design, mashup and build web apps, including social networks. Some 73,650 social networks have been created on Ning's platform since it was launched in October 2004.

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Consumer attitudes to online PR

More than half of internet users believe that brands should be engaging with them online, though brands need to play by the rules of new media, according to a survey.

The survey, Effective Online PR: Helping brands succeed through new media, was conducted by Shiny Red. More than 606 people were surveyed via an online questionnaire on Shiny Media's blog network.

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Marketers are playing it safe - survey

Agency marketers believe that brands and marketing departments are guilty of playing it too safe, the consequence being that campaigns are weaker than they were two years ago.

This is the finding of a study by Blue Skies Marketing, which questioned 599 marketing, PR, creative design and account management professionals.

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