Posts in Social

Second Life to hand over metaverse software

Developers will get the opportunity to create their own hosted versions of Second Life after its maker Linden Lab announced plans to take the 3D virtual world open-source.

The San Francisco company last night released a version of the software used to access the environment that can be modified by its users under a GNU Public Licence. This means the many SL denizens who have already tinkered with the client through scripts can now help keep SL popular if its population spikes from recent media adulation wane this year.

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MyBlogLog enhances Yahoo!'s social strategy

Yahoo! is buying web community service MyBlogLog for over $10m, Forbes reports .

Launched in 2005 by Cloudspace, a group of five dispersed across the US, MyBlogLog allows users to carry a badge of themselves around the web that is added to sites for fellow browsers to see when they visit.

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Connected questions from LinkedIn pros

LinkedIn, the web network for professional reputations, has launched a new question-and-answer service for its registered business folk.

Following the successful Yahoo! Answers model, LinkedIn Answers allows users to post a question using their member identity and to share it with the whole community or just their closest contacts.

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Second Life marketers to get measurement tools

Brands creating a presence in Second Life will shortly be offered measurement tools to monitor the effectiveness of their in-world investments.

The Electric Sheep Company, a US-based agency which has developed Second Life properties for firms such as Reuters and Starwood Hotels, has started to distribute software that allows marketers to track footfall at their virtual sites.

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PayPerPost analytics deal collapses

Controversial blog seeding firm PayPerPost has backed out of its purchase of Performancing.com , just a week after announcing the deal.

The acquisition would have given the company an analytics platform to allow tracking of blog sites and its paid-for blog posts, as well as Performancing’s recruitment site, Performancing Exchange.

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Social networks to boom while net spend 'slows'?

Growth in internet advertising spend could slow in 2007, according to predictions from the US.

Trend analysis aggregator eMarketer suggests online advertising will grow from $16.4bn in 2006 to $19.5bn this year.

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New Year: New Customer Management?

First, a Happy New Year to the E-consultancy community. I was delighted to be asked by E-consultancy to write a blog about customer management. I am a passionate believer in providing customers with a great experience and, like many people, the start of a New Year is a good time for looking forward. I want to use my first blog here to kick off a discussion, so here’s a starter for ten.

2006 was the year when Web 2.0 generated a following in the business community. I think 2007 will be the year when it really starts to change how those companies think about managing their customers.

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An internet Christmas round-up...

Happy New Year from everyone at E-consultancy. We’ve picked out a few interesting stories that came out over the holiday season, in case you missed them…

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Interview with Gil Penchina of Wikia

The founders of Wikia have announced a new site allowing anyone to create their own online news and opinion zines.

OpenServing came into being after Wikia purchased community sports news site ArmchairGM. Robert Andrews sat down with Wikia CEO Gil Penchina at the Le Web 3 conference in Paris in December to discuss the latest in user-generated content.

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Bebo adds widgets

Social network Bebo is partnering with Photobucket, Rockyou and Slide to offer the site's users the ability to add simple, secure and viral widgets to their profiles.

For the first time, Bebo users can select photos from their personal profiles, create their widget of choice, and display it on their Bebo profile with a series of simple clicks.

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Q&A: Jyri Engeström of Jaiku

A former senior product manager for Nokia's internet tablet devices in Finland, Jyri Engeström this year left to form his own startup, Jaiku . It is part of a new wave of mobile presence services designed to help inter-company groups and loved ones stay in touch.

At the Le Web 3 conference in Paris, Robert Andrews asked Engeström why the world should know where you are and how serendipitous connectivity turns into effective communication.

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Gartner predicts that blogging will peak next year

Gartner yesterday released its ten key predictions for business and IT in 2007 and beyond. These included forecasts that PC prices will halve by 2010, and that Vista will be the last major Windows release.

Another prediction caught the eye though - that the blogging phenomenon will peak next year and level out thereafter.

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