Posts in Social

Neutrogena sponsors Lonelygirl15 'branded character'

Skincare products line Neutrogena will sponsor a whole character in the popular internet video drama Lonelygirl15.

The Johnson & Johnson company has inked a two-month deal that will add to the plot a 22-year-old Neutrogena scientist who helps lead character Bree develop a serum to defeat an evil organisation known as The Order.


News Corp looking at MySpace/Yahoo! deal?

News Corporation is reportedly considering a deal with Yahoo! that would see the group transferring its social network MySpace to Yahoo! in return for a 25% stake in the combined company.

The Times is reporting that negotiations between the two companies are tentative, and may be under threat after Terry Semel's replacement by Jerry Yang as Yahoo CEO.


My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...


Music recommendation site nets $25m in funding

MyStrands, a music recommendation site based in Spain, has announced that it has received $25m (£12.5m) in second round funding.

This round was led by 25 year-old Spanish media mogul Antonio Asensio, who owns Grupo Zeta, the third largest media group in Spain, and brings the total funding raised by MyStrands to $31m (£15.6m).


Google plugs in green car initiative

Google has announced a philanthropic initiative aimed at reducing carbon emissions by popularising electric-powered cars.

Part of the philanthropy project, RechargeIT is offering $1m to think-tanks looking at ways to drive up use of electric and hybrid vehicles.


Welovelocal launches local listings site

Welovelocal is a recently-launched local listings directory that serves the London area at the moment, but plans to expand the service to the rest of the UK.


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Altoids, Yahoo! go gay for virtual branding

Altoids, the mint, is embarking on a Second Life branding campaign with a difference - it is sponsoring Gay Pride Month inside the virtual world.


Xing inks partnership with ZoomInfo

German based business network Xing has formed a partnership with  ZoomInfo, a US-based business information search engine, in a deal which could potentially give it a larger network than LinkedIn.

It also marks a move into the English speaking world for Xing, and gives its members access to profiles of nearly 36m business people and 3.8m companies.

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Mahalo to pay for search results

Mahalo, the human-edited search engine founded by Jason Calacanis, is asking for part time guides to help produce its search results.

The search engine, which launched in alpha last month, aims to better Google's by having a team of editors filter out spam and irrelevant content and handcraft its results.


Apple looks to tap Bebo for music downloads

Apple is looking to tap into social networking sites as an e-commerce channel after striking a deal to distribute music with Bebo.

From today, Apple’s iTunes service will be embedded into the Bebo website – allowing its users to buy music from artists that have a Bebo profile and whose music is available via iTunes.


Interview: Xavier Vallée on Avis' blogging strategy

When Avis Rent A Car launched a blog earlier this year, one of the first comments was from a shareholder questioning its cost.

But Xavier Vallée, the firm’s UK head of marketing, believes its investment has provided value for money across a range of activities, including branding, PR, customer service and product development. Here, he talks about how Avis manages the blog and how it has improved its dialogue with customers.

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Calacanis turns to LinkedIn for help with search engine

Jason Calacanis has been on LinkedIn, asking users of the social network what he can do to improve Mahalo, his recently launched human-powered search engine. 

Search Engine Roundtable is reporting that Calcanis went on LinkedIn answers to get some free advice about the direction he should take with his search engine.

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