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Guest blog by Greg Jarboe
October 28th was the 100th birthday of the press release. Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.
Ivy Lee, who some consider to be the father of modern PR, invented the press release on October 28, 1906. One of his first clients was the Pennsylvania Railroad in the US. Following a major accident in Atlantic City, NJ, Lee not only convinced the railroad to distribute the first press release, he also invited reporters to the scene of the accident and provided a special train to get them there.
European visits to career-related websites jumped by 11% year on year in Q3, according to new figures from comScore.
ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.
The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.
The San Francisco-based site, started by former TechTV host Kevin Rose and cohort Jay Adelson, has been talking with "a number of companies, including News Corp., according to multiple sources close to the negotiations", TechCrunch reports.
There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.
But what are the success metrics of engagement marketing online? How does one measure engagement?
Launched six months ago in the UK, Sling Media’s ‘place-shifting’ devices have shaken up the TV value chain to such an extent that broadcasters, ISPs and mobile operators are all seeking deals with the firm.
They use a disruptive technology that allows people to watch TV content remotely from PCs, laptops or mobiles.
We asked Stuart Collingwood, the company’s VP of Europe, how mobile, web and IPTV developers can make sure they're not left out of the action.
Internet startup Travelistic.com - which aims to be the YouTube for travellers - launched yesterday, headed up by one-time CEO and president of MTVi.
Travelistic combines user-generated video with professionally produced programming, some of which is exclusive. The self-funded company itself plans to move into content creation, with a travel-themed 'video podcast' in the offing.
Diversion Media built the website using Ruby on Rails, harnessing the Google Maps API in the process to make it easy for users to browse videos by location, in a visual way. Users can also search for videos by tags.
All in all it looks pretty good. We spoke to CEO Nicholas Butterworth to find out a bit more...
So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.
There are about 10 places left, so consider this a last call.
London Underground commuters would interact using mobile phones and station-side wireless hubs under a project aiming to turn the tube transport system into a city-wide song-swapping network.
OpenStreetMap (OSM), the open source mapping project, has secured its first commercial partner by linking up with property search engine Nestoria.
The move will see Nestoria displaying OSM’s user generated maps alongside its property listings – a boost for the project as it seeks to gain popularity among third-party developers.
Google has given a boost to the blogging community by highlighting its blog search service on Google News.
The move, which took place over the weekend, has seen links to the one year old service added to the front page of Google News and at the end of search results.
Amazon is about to enter into competition with the likes of Yahoo! Answers and Microsoft Q&A with the launch of a new site, Askville, which allows users to have their queries answered by other community members.
The site is still at the testing stage at the moment, and participation is currently by invitation only, as well as only being available in the US and Canada.