Posts in Social

Interview: Persuasion guru BJ Fogg

BJ Fogg directs research and design at Stanford University's Persuasive Technology Lab , and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.

We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.

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More brands target social networking sites

Almost 50% of brand marketers will target social networking sites this year, a new report by JupiterResearch says.

The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like Myspace and Bebo.

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Conference predicts MMO fallout

Large media firms are starting to experiment with massively multi-player online games (MMOs) in a big way, according to a panel at the Game Developers Conference in San Francisco.

However, brands have also been told to expect setbacks if they try to emulate the success of games such as World of Warcraft (WoW).

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Google pinches Friendster ads from Yahoo!

Google has won a deal to replace Yahoo! as the exclusive advertising platform for original social network Friendster.

Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.

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Interview with TripAdvisor's European MD

TripAdvisor is proof that Web 2.0 isn't particularly new - the seven-year old travel website is based around user-generated content and has a thriving community.

We sat down with Marc Charron, TripAdvisor's European managing director, to discuss the company's past, present and future.

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Silver surfers' social site nets $22m

Eons, which bills itself as a social network for the over-50s, has raised $22m (£11.4m) in its second round of funding.

The Boston-based firm has raised the cash from an investor group led by Charles River Ventures. Also involved were new investors Intel Capital and Humana, along General Catalyst Partners and Sequoia Capital, which had invested previously.

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Xing posts results, reports massive user growth

Open Business Club AG, which operates German business social network Xing , has announced its preliminary results for 2006.

Back in December, Xing became the first web 2.0 company to go public, and its results for the past year show some pretty impressive growth.

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Netscape launches ad-free personalised homepage

Netscape, which last year remodeled itself as a Digg-like user-organised news portal, will today roll out a NetVibes-like personalised start page service.

The new site, My.Netscape, will include around 100 modules that add news, weather and more from destinations around the web, and will allow users to create modules consisting of custom RSS feeds.

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Topshop traffic from MySpace grows

MySpace is giving a big boost to British fashion retailers, with the proportion of their traffic driven from the social networking site growing fast in the last year.

Referrals from MySpace accounted for 5% of visits to Topshop.co.uk - far less than searches from either MSN or Yahoo!, according to Hitwise data.

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TrustedPlaces scores investment from startup fund

British venue reviews site TrustedPlaces has won a £500,000 investment from the entrepreneurs behind CheapFlights.co.uk, the companies announced this morning.

The London-based guide, which launched early last year, allows users to rate and recommend to fellow browsers places to eat, drink and socialise.

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Google and CC partner for video remixes

Creative Commons and Google in the UK have joined to invite Britons to produce videos depicting life in the country.

Mix & Mash, a new competition, asks people to delve into the vaults of freely-available, CC-licensed video clips and remix footage to make a film on the theme "Britain Rules, Britannia Sucks".

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UK sports social network launched

A UK-based sports social network, iSporty, has been launched, offering members a combination of interactive content and sports news, as well as forums and photos.

The site, which was previously called tiredandtested.com, says it is aimed at people who play sports at every level.

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