Posts in Social

Murdoch: MySpace worth $6bn

Rupert Murdoch has told a meeting of Australian investors that MySpace would be worth $6bn if News Corporation were to sell it now.

The media giant paid $580m for the world’s most popular social network site last year, and Murdoch now considers MySpace to be a vital part of his media empire.

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Borkowski PR: 'it wasn’t us what uploaded it'

When a YouTube clip featuring London-based PR firm Borkowski moving offices achieved over 10,000 views, you would be forgiven for thinking that it was a canny piece of marketing by the company.

Not so, apparently. PR Blogger.com reports that the PR firm denies posting the Benny Hill-style clip on YouTube.

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Reuters takes stake in blog syndicator

Reuters has given a boost to the blogosphere by investing in US-based aggregator Pluck and announcing plans to syndicate blog stories to its media clients.

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Lonelygirl15 makers eye ad revenues

The makers of lonelygirl15 – the fake teenage video diary which created a huge stir on YouTube this summer – have divulged plans to turn the venture into a real business.

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Microsoft in cool-envy, Zune to be a ‘dismal failure’ - BusinessWeek

In an article called ‘Zune: Falling Down On Cool’ BusinessWeek savages the forthcoming Microsoft device, predicting that “by this time next year, it will be considered a dismal failure”.

And the reason why it will fail? Because it isn’t cool, and neither is Microsoft, says BusinessWeek. It adds that attempting to become cool is the only reason that Microsoft is launching the Zune in the first place.

Authored by Arik Hesseldahl, the article states that “the Zune will be seen for what it is: a me-too product that is expressing Microsoft's envy at not being cool”.

Maybe so, but business isn’t really about ‘being cool’. 'Cool' helps with product marketing and customer aqcuisition, but product quality and lifespan are key to customer retention, recommendations, and repeat business.

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Christians split over online shopping

Around one in four Christians are unsure whether they should buy products online, or say they shouldn’t, according to a poll by ChristiaNet.com .

Seventy five per cent of people surveyed by the portal were pro-internet shopping, but others declared the activity to be non-Christian.

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Fast Track Digital Training

On the back of numerous requests from our users we are launching a new 'Fast Track Digital Marketing' course this month. If you (or a colleague) want to boost your digital skills quickly this two day course will do the job.

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Startup Zvents.com raises $7m

US startup Zvents, a site that allows users to search for events in their local area, has announced that it has raised $7 million in venture capital.

This has raised eyebrows in E-consultancy Towers, as it is a large sum of money for a site which currently covers only a small geographical area, and has established competitors in the market, such as Eventful.com, Meetup and Upcoming

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Interview with Martin Stiksel of last.fm

Interview with Martin Stiksel of last.fmLast.fm has become one of my very favourite web apps – it helps me find new music and figure out what I've been listening to most (Cocteau Twins, for the record).

I recently hooked up with Martin Stiksel, one of the company's founders, in last.fm's new offices near Old Street in London, to discuss progress to date and to find out more about the service.

The interview with Martin is right after the jump...

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E-consultancy continuing to reach a global audience...

It is good to see E-consultancy is continuing to reach a global audience. Our user base is predominantly from the UK and US, yet our editor Chris stumbled upon a blog post in what he thought was Portuguese, referencing something we’d previously published on corporate blogging.

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Blog growth dips as Technorati tackles splog problem

Techborati Technorati’s latest State of the Blogosphere report shows continuing growth in the number of active blogs, with over 57 million blogs currently being tracked.

However, growth in blog numbers has slowed slightly since the last quarter, something Technorati put down to more effective measures at limiting the number of spam blogs (aka 'splogs') listed. This is a good thing.

Let's dip into the figures...

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Berners-Lee, bloggers, bad things and Big Media

The Shredder was shocked to read recent comments from Tim Berners-Lee, the Godfather of the internet, who questioned the authenticity of blogging and of people’s behaviour online. “Bad things” might happen, says TB-L.

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