Posts in Social

Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes

A summary of today's major stories doing the rounds throughout the blogosphere...

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MySpace trumpets video in GooTube wake

MySpace has improved its low-key video sharing offering in what has been interpreted as a tactical response to Google $1.65bn purchase of YouTube last week.

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LinkedIn adds new directory service

Online network LinkedIn is to offer a new directory search, giving its members a new method of choosing business service providers based on recommendations.

In the new directory, LinkedIn users will be able to search for service providers among those recommended by friends, or else broaden the search to include friends of friends.

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Reuters sets up bureau in Second Life

Reuters has joined the rush by big companies into web-based virtual worlds, setting up a news bureau in Linden Lab's hugely popular Second Life.

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Google may face YouTube copyright battle

After paying $1.6bn for the world's favourite video sharing site this week, Google could be facing copyright problems over some of the site's video content, as content owners take advantage of the search engine giant's deeper pockets.

Media group Time Warner has indicated that it will be pursuing its copyright claims against YouTube with its new owners, and other companies may well choose to follow suit.

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Are inbound links the best way to measure a blog’s influence?

An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.

The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.

So what’s wrong with that?

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Murdoch to make peace with YouTube?

Various reports indicate that Myspace-owner Rupert Murdoch will meet up with Google later this week -- a sign that the media mogul no longer wants to destroy YouTube. At least for now. 

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Jakob Nielsen’s tips on increasing community participation

In his latest post, usability guru Jakob Nielsen talks about participation inequality and gives some tips on how websites can overcome this problem.

In any given online community, be it a discussion board or a site such as Amazon which uses customer reviews to help sell its products, the rule of thumb is that 90% of users (Nielsen calls them lurkers) will never contribute.

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Witty vs descriptive headlines - what works best?

The Google Pony Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.

As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...

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Richard Edelman on PR and blogs

Richard Edelman, CEO of PR heavyweight Edelman, is holding a Q&A session later today via FT.com on the joy-filled subjects of 'blogs and PR'.

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Study: ‘social local search’ catching on

Hitwise research director LeeAnn Prescott has released some data showing traffic to local directories employing user generated content (UGC) is growing faster than traditional 'yellow pages' (directory) sites.

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Clustering your search results

I have been thinking a lot about search lately, not only due to my reliance on Google that we all now share, but also because I currently reading an excellent book, The Search by John Batelle , about all things search and Google.

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