Posts in Social

Web 2.0 participation 'lower than expected'

Speaking at the Web 2.0 Expo industry conference in San Francisco this week, Bill Tancer of Hitwise revealed that Web 2.0 sites have lower levels of audience participation than is commonly assumed.

For instance, a mere 0.16% of visits to YouTube are by users who are actually uploading material, with the vast majority being visits by 'lurkers' - people who do not contribute to the site.

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O'Reilly reverses call for blog code of conduct

Praise be! Tim O’Reilly, aka the man who coined the term ‘Web 2.0’, appears to have decided to drop plans for a blogger code of conduct that he proposed as recently as last week.

Speaking to Wired, he says: “I've come to think the call for a code of conduct was a bit misguided.”

Damn straight.

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Interview: Ted Speroni, director, EMEA, HP.com

Ted Speroni heads the European operations of HP.com, as well as the tech giant’s regional preferred online partner programme – an interesting case study in how to incentivise resellers via the web and drive sales through third parties.

We spoke to him recently about the challenges of running and managing the programme, as well as future plans for improvements.

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Google's mobile buy turns pear-shaped for founders

The joys of being acquired by Google, the search behemoth and all-round cash mountain, have worn off quickly for the founders of Dodgeball, the location-based mobile alerts service.

Both Dennis Crowley and Alex Rainert bailed out of Google less than two years after the search giant paid an undisclosed sum to buy their startup.

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Xing's B2B social network surpasses 2m users

The impressive growth of German-based business network Xing is continuing, with the company announcing that its membership has now passed the 2m mark.

Xing recently recorded massive user growth in its end of year results for 2006, achieving membership growth of 149% last year, from 680,000 to around 1.6m members.

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Airline launches women-only site

In a move designed to woo more female flyers, American Airlines has launched a new website section for women only.

Women Travelers Connected offers tips on safety, information from fellow travellers and advice on saving travel time.

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E-consultancy publishes Online PR Briefing

We've just published an Online PR Briefing which is free to download.

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'Parasite' invites advertisers to game Digg

A new 'black market' service that allows advertisers to pay for influence on social networks has attracted criticism from the blogging community.

Subvert And Profit is quite upfront about its business model - advertisers pay $1 per vote on the Digg social news bookmarking site. Such activity can attract considerable attention for products and services.

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Second Life safaris for UK marketers

Advertising consultancy K-Zero is offering UK marketers a 'safari' through the virtual world of Second Life.

The agency is offering guided tours through the 3D environment for companies whose interests have been piqued by recent press coverage but who don't know where to begin in SL.

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Orange to deliver mobile Bebo in UK

Bebo has reportedly signed an exclusive UK deal with Orange that will place the youth-oriented social network on mobile handsets from the summer.

Orange customers will get to edit profiles, message friends and write blog posts, although exclusivity will last for a limited time before Bebo makes the service available to other networks.

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Xbox Live, Major Nelson, and the Twitter epiphany

Xbox Live, Microsoft’s killer online gaming platform, was down for maintenance yesterday for a lot longer than was anticipated by the Redmond giant, something which caused a predictable wave of panic among the gaming community.

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Businesses concerned over Web 2.0

Two bits of research have highlighted caution among businesses towards so-called Web 2.0 applications like blogs and wikis, as well as fears that confidential information could be leaked by employees on social media sites.

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