Posts in Social

Greenpeace delivers campaign message by moblog

Greenpeace protesters gave web users a bird's eye view of their latest online communications campaign when they used a moblog to capture an effort to shut down a power station in Oxfordshire.

Environmental campaigners stopped the flow of coal into the facility at Didcot before dawn on Thursday, then scaled a 600ft chimney in protest against the use of coal-fired stations.

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Search startup uses blog readers to develop website

MojoPages, a new social search venture, has adopted a documentary-style videoblog to build buzz around its forthcoming launch, while engaging users even before a beta website has launched, to help with aspects such as design and usability.

The website, which will rank businesses in line with user ratings, aims to improve on standard directory-style services such as Yellow Pages.

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MySpace founder files lawsuit, accuses News Corp of 'evil behaviour'

MySpace founder Brad Greenspan isn't too happy with the censorship creeping into the social networking behemoth, so he has decided to take the matter to the US courts.

Greenspan’s lawsuit accuses the company of censoring users of the world's most popular social networking site by barring references to competing websites, including his own.

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Second Life for businesses - do's and don'ts

Second Life - Businesses Businesses are rushing to get involved in web-based 'virtual worlds' such as Second Life, to take advantage of the marketing opportunities they offer.

Catherine Smith of Linden Lab, the creators of the hugely popular Second Life community, spoke to us about the pros and cons of launching these campaigns.

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Advertising on social networks to reach $2 billion by 2010

A new report predicts that ad spending on social networks is growing rapidly as more advertisers take advantage of the huge audiences generated by such websites.

According to the eMarketer report, ad spending on social network sites is predicted to reach $2.15 billion by 2010, with MySpace predicted to continue its dominance.

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Fake Web 2.0 vs Real Web 2.0

Is YouTube really a Web 2.0 site? A pointless question, you might think, especially when its founders have just sold the site for $1.65bn.

But not according to a recent blog by Lawrence Lessig, which seems to have sparked off a weird political row over sites that allow users to share content online.

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Users turned off by in-stream video ads

More than four in five users find in-stream ads on web video clips “annoying”, according to a study by Forrester Research.

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New search engine to focus on people

VentureBeat reports that a Silicon Valley-based search engine is planning to launch by the end of the year, focusing solely on people.

Spock, as it is called, is currently conducting private beta trials, and apparently will have 100m people profiled on its database by the time it goes live.

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Reddit acquired by Condé Nast, to join Wired Digital

Conde Nast buys RedditSocial media site Reddit has been bought by Wired publisher Condé Nast for an undisclosed sum, with TechCrunch again breaking the rumour. Reddit has itself just confirmed the news.

Reddit, which enables users to suggest and rank stories, is a user-generated news aggregator, with stories rising to the top based on popularity, rather like competitor Digg.

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Blogging tips from John Battelle of Federated Media

Michael Zhang at Folksonomy has a great interview with John Battelle of Federated Media, in which he shares his tips for bloggers.

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Report - Myspace to announce copyright enforcement deal

Michael Arrington reports that Myspace is set to clamp down on copyright infringement through a deal with digital entertainment company Gracenote .

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Google's noun-sense falls on deaf ears

Tough guidelines issued by Google to those who persist in using the company's name as a verb have provoked an angry reaction from users.

The search giant first got riled by the passing of its brand into common lexicon back in 2003, when it issued Word Spy proprietor Paul McFedries with a cease-and-desist letter commanding his removal of the word "google" from his site.

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