Posts in Social

Web 2.0 and customer relationships

Web 2.0 isn’t all about rounded corners and social software – there are real benefits to leveraging the Web 2.0 philosophy and technologies in business, but the key is selecting the right entry points to start conversations with your customers, and then to grow from there, using the community you’ve developed as your sounding board.

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Netscape is reborn, now resembles Digg

Netscape is back, only this time it looks a lot like Digg.com, the social news aggregator that allows readers to submit and vote on news stories. The more votes, the more likely a story appears at the top of the list.

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Are all AJAX homepages doomed?

Dozens of personalised homepages (aka "AJAX homepages") have emerged over the past 18 months as developers started to programme lovely drag and drop interfaces, allowing users to customise the layout of their personal homepage. Cool technology, great use of AJAX, but is there trouble ahead?

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PR bloggers stand up and be counted

My eyebrow raised this week when I read PR Week editor Danny Rogers' assertion in MediaGuardian: "There's a real lack of good PR blogs in the UK at the moment."

"Shurely shome mishtake," I thought, as the UK has a growing crop of decent online journals dedicated to analysing the increasing impact of new communications methods on corporate communications, marketing and media.

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Online PR - Capitalisation Is Fine, But CAPS LOCK ISN’T

Online PR is something all companies should be doing, but too many PR professionals aren’t bothering to use the web in the right way. The rules have changed, people. And they’ve changed for some very good reasons…

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eBay 2.0 to introduce user blogs, wiki and tags

eBay is launching new community tools and features to help sellers better market their products, according to a report on AuctionBytes. In particular, the online auction behemoth is adopting tagging, blogs and a community wiki.

Good move, by my reckoning...

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BoingBoing receives World Cup legal warning

Lawyers acting for FIFA’s media rights agency have launched a pre-emptive strike on BoingBoing, one of the most popular blogs in the world.

The legal eagles said they "anticipate the possibility of unauthorized streaming and downloading of FIFA World Cup matches” (on BoingBoing). That’s what we call forward-thinking, or, maybe it is simply a good opportunity to bill the client. Lawyer’s letters ain’t cheap...

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