Posts in Social

Using Web 2.0 to harness innovation in your organisation

Web 2.0 means different things to different people, yet it isn't just about the web, but is also about how your organisation works. Think intranet, as well as internet. Does your organisation work in a 2.0 way?

At the moment there seems to be three primary focuses around Web 2.0:

1) there are the technologists who are figuring out new technologies (there are many libraries and frameworks out there already).

2) there are the marketers and entrepreneurs, who are trying to figure out how use new 2.0 technologies and principles to generate profits, or help empower consumers (call them business people for now) in some way.

3) and finally, there are the users, who are increasingly using and enjoying the results of these new technologies. 

But how does all that filter into your organisation in a useful way, feeding into your own innovation cycle?

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Ajax driven London Tubes route finder

David Tran has launched an Ajax driven route finder widget for London tubes, with Rails driving the backend.  And it works pretty much as it says on the tin too!

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IAB's new research initiative misses the point

The Internet Advertising Bureau (IAB) has launched its latest initiative to understand more about the online behaviour, in a bid to provide advertisers with “a holistic understanding of what, where and how people are accessing the internet”.

The Holy Grail for the IAB is to provide “a single online planning currency” for marketers, to help them “plan their online brand campaigns against traditional media”.

The IAB has teamed up with National Readership Surveys (NRS), which will add an online element to the 3,000 face-to-face interviews it does each month with random consumers: “Areas covered in the study will include; demographic information, frequency of internet usage, where people are going online and how they are accessing the internet - for example by PC or through mobile devices.”

The trouble is, I don’t think this is what online media planners need...

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Web 2.0 is changing the content battlefield

It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations. 

This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...

Let's look at some of the key strategic issues to consider.

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Using Digg for web PR is dangerous

There's an interesting piece of advice from Steve Rubel on using sites like Digg for PR . In short, don't!

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Web 2.0 startups in the UK – questions to consider

There’s a pretty great post on Particletree  about the kind of questions VCs ask when you’re doing a startup, so I thought I’d highlight them here as there seems to be a profound lack of 'noisy' UK-based Web 2.0 startups, and maybe finding finance is one barrier for entrepreneurs?

Where are all the UK web startups? Maybe everybody is just being very quiet (to fail in complete obscurity), or perhaps things are as dead as they seem to be (more than likely). The UK seems almost entirely barren compared with what's happening in the US.

It’s probably worth noting that local VCs seem to be a little behind their US conterparts (two local startups that I can think of off the top of my head have been approached by US investors – names of the innocent withheld). This too could be part of the problem.

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Web 2.0 and customer relationships

Web 2.0 isn’t all about rounded corners and social software – there are real benefits to leveraging the Web 2.0 philosophy and technologies in business, but the key is selecting the right entry points to start conversations with your customers, and then to grow from there, using the community you’ve developed as your sounding board.

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Netscape is reborn, now resembles Digg

Netscape is back, only this time it looks a lot like Digg.com, the social news aggregator that allows readers to submit and vote on news stories. The more votes, the more likely a story appears at the top of the list.

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Are all AJAX homepages doomed?

Dozens of personalised homepages (aka "AJAX homepages") have emerged over the past 18 months as developers started to programme lovely drag and drop interfaces, allowing users to customise the layout of their personal homepage. Cool technology, great use of AJAX, but is there trouble ahead?

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PR bloggers stand up and be counted

My eyebrow raised this week when I read PR Week editor Danny Rogers' assertion in MediaGuardian: "There's a real lack of good PR blogs in the UK at the moment."

"Shurely shome mishtake," I thought, as the UK has a growing crop of decent online journals dedicated to analysing the increasing impact of new communications methods on corporate communications, marketing and media.

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Online PR - Capitalisation Is Fine, But CAPS LOCK ISN’T

Online PR is something all companies should be doing, but too many PR professionals aren’t bothering to use the web in the right way. The rules have changed, people. And they’ve changed for some very good reasons…

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eBay 2.0 to introduce user blogs, wiki and tags

eBay is launching new community tools and features to help sellers better market their products, according to a report on AuctionBytes. In particular, the online auction behemoth is adopting tagging, blogs and a community wiki.

Good move, by my reckoning...

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