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Posts in Strategy & Operations

How are marketers dealing with the martech onslaught?

At Econsultancy’s Festival of Marketing in 2015, attendees packed out the main hall to listen to a keynote from Colonel Chris Hadfield.

A heavily decorated astronaut, engineer and pilot, Colonel Hadfield talked about overcoming challenges and excelling under pressure, topics that modern marketers, or at least the successful ones, are familiar with. 

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Measurement and Analytics Report 2016: Four key challenges in dealing with data

When it comes to gaining customer insight, is there such a thing as too much information?

According to research from our latest Measurement and Analytics Report in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.

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It's time to reinvent the HiPPO

The acronym HiPPO carries a negative connotation, but it doesn't have to. Going forward, it can be a beacon of positivity.

Here's why.

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Five digital strategy tips for mono-brands that wholesale and sell direct to consumer

What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?

What should its digital strategy look like?

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Top 100 Digital Agencies 2016: The state of the industry

This year's Top 100 Digital Agencies report is notable for the rise of the consulting firms, as 'digital transformation' comes to the fore.

But what is driving this movement, and what else is revealed by the 2016 rankings?

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hilton app

How hotels can create a more convenient customer experience

Hotel stays can be incredibly frustrating.

So, how can digital tools be used to make them more convenient?

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illegal drugs

Is ad fraud the 21st century drug trade?

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.

In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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Personal data and privacy in the digital healthcare age

For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.

I use Fitbit religiously to track my steps, heart rate and sleep patterns.

I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.

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What brands can learn from Nintendo’s digital transformation and Pokemon GO

Did you know that the media franchise we all call Pokemon is 21-years-old?

Well the nineties favourite has just reinvigorated itself with the launch of Pokemon GO.

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How Dyson is bringing technology to life in its new London flagship store

The experience of shopping on Oxford Street can be frustrating at best - sweaty, rage-inducing and exhausting at worst.

So, stepping into Dyson’s new flagship store is a rather calming experience in comparison.

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What is B2B account-based marketing & why should you care?

For B2B organisations, account-based marketing (ABM) is becoming an increasingly important focus.

Instead of broader marketing techniques such as online and offline advertising, PR and SEO, companies are now realising the potential of a laser-focused approach.

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