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Posts in Strategy & Operations

Microsoft's Hololens: A review of the 'mixed reality' headset

Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.

I’ve used several different virtual reality experiences in the past, and have always been blown away by them.


How to make your mark as a disruptive startup

When it comes to finding long-term success, the first few months in a startup’s life are crucial.

From finding investment to talking to customers, there are many areas to focus on.


How fashion and travel are leading the way in m-commerce

It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.

Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. 


A day in the life of... the Managing Director at Cure & Simple

Cure & Simple is a subscription-based service for bacon enthusiasts. 

It doesn't just deliver any old bacon of course – but ethically sourced, cured and flavoured with ingredients like bourbon and pancetta.


10 of the best digital marketing stats we've seen this week

We’ve got stats coming out of our ears this week.

The roundup includes news on industry skills, online sales growth, Christmas travel and presidential email campaigns.

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Q&A: Publicis’s Rishad Tobaccowala on digital transformation & agency double dealing

How do companies and people remain relevant during transformative times? Through reinvention.

It’s a topic that is dear to Publicis Groupe Chief Strategist Rishad Tobaccowala’s heart.

I spoke to him about the empowered consumer, the mass restructuring facing the TV industry and how agencies can rebuild trust when clients think they are double dealing. 


How mobile-enabled analytics can help to boost sales in-store

Customers are fully mobile-enabled, so why not your marketing and sales teams?  

Arming your field teams with mobile devices to share data back to a central analytics team can result in important real-time insights and a dramatic positive revenue impact.

David and Goliath

Ten guiding principles to help small digital marketing agencies win more business

If you’re a digital agency, business development is hard work. 

Your average ecommerce manager or head of digital marketing is absolutely inundated with calls and emails making grand promises of ‘bigger this’ and ‘better that’.


The five things every company can learn from the Wells Fargo scandal

Wells Fargo's ongoing fraud scandal, which involved the creation of 2m fake accounts by bank employees, demonstrates some of the reasons banks are vulnerable to fintech startups.

But there are lessons that all companies can learn from Wells Fargo's woes. Here are five of them.


10 stupendous digital marketing stats from this week

We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.



To win over millennials, brokerage firms rethink their digital services

One of the biggest challenges facing financial services firms is how they will win over millennials.

That's a huge challenge for brokerage firms specifically, as a recent survey conducted by Bankrate.com found that just one in three millennials has money invested in the stock market. 


Will messaging apps be the next walled gardens?

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish.

That's because throughout the digital economy, walled gardens seem to be sprouting.

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