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Posts in Strategy & Operations

Why specialists might be hampering innovation in digital transformation

The road to digital transformation is paved with innovation. Or, at least, the acceptance of an innovation mindset. 

Some of our clients call this "intrapreneurship" and some follow the Google 10% model, where time is set aside specifically for ideation and exploration of new products and approaches. Failure is often rewarded. In fact, one of our financial services clients has a "fail fast goal" that is measured as part of performance goals.

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living business

Culture and digital transformation: How to build a 'living business'

What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.

In reality, the purpose of a business is a bit more prosaic - 'business thinker' Peter Drucker defines it thus: 'to create a customer'.

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Digital in Asia Pacific APAC

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.

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Big brands embrace crowdfunding for marketing purposes

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.

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10 outstanding digital marketing stats from this week

This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.

If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.

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Loyalty programs are losing their sway: here's what brands can do about it

Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.

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Is the VR craze mostly hype?

Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and expectations are high.

But are the expectations for VR's revolutionary potential too grandiose?

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The WSJ ditches Google's ‘First Click Free’, falls back on stronger paywall

In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.

As part of its experimentation, the WSJ began limiting access to its content through Google's First Click Free program.

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Making the most of multichannel (with data’s help)

In today’s environment, you can pretty much forget about creating a simplistic, linear customer journey. It’s a lot more complicated than that.

The reason for this is that your prospects are highly active and mobile, operating across a whole variety of different devices, channels, networks and platforms.

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prosper framework

How to plan your digital strategy with the PROSPER framework

The PROSPER framework is a jargon-free planning model designed to help marketers create consistent work in a digital world.

It was devised by Neil Perkin, long-time Econsultancy collaborator, and is an alternative to the SOSTAC model.

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gov.uk

UK Government publishes digital transformation strategy 2017-2020

The Cabinet Office and Government Digital Service (GDS) have published the Government Transformation Strategy 2017 to 2020.

You should go and check out the full document on GOV.UK, it makes for coherent and sage reading.

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Five ways charities can encourage more online donations

Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.

But one industry isn’t seeing a big enough slice of that - the charity sector.

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