Posts in Strategy & Operations

bitcoin

Salon is experimenting with a cryptocurrency mining option for ad blockers

Last year, as the price of Bitcoin skyrocketed, a new phenomenon called cryptojacking emerged.

In it, malicious JavaScript code is inserted into a website and when a user visits the website, the code works to mine cryptocurrency like Bitcoin in the background without users ever knowing that their computers' processing power is being used.

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The best digital marketing stats we’ve seen this week

Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. 

Don’t forget to download the Internet Statistics Compendium for even more. 

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Five brands using employee advocacy to drive talent acquisition

Asked about John Lewis’s greatest attribute against the digital giants in Vogue, Paula Nickolds, Managing Director, had two words: “It’s people”. 

It sounds simple, right? But in an increasingly competitive marketplace, brands need to be smart to reach prospective candidates and then attract and retain the best talent – something existing employees can help with when given the opportunity to become advocates for the business.

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Traffic buying allegations against Newsweek Media Group highlight complexity of the digital ad problem

Ad fraud is a huge problem that has many different components.

While the issue of paid and often fraudulent traffic is a known one, this is typically assumed to be a tactic employed by fly-by-night scammers who set up “fake” websites to serve ads typically sold through programmatic platforms.

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Goldman Sachs is taking a fintech approach to grow its consumer lending business

Finance giant Goldman Sachs has been around for nearly 150 years and is best known as an investment banking outfit, but in the wake of the global financial crisis of 2008 that has permanently altered the fabric of the financial services market and led to the rise of fintechs, the firm, like so many other finance behemoths, began transforming itself.

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Aviad, Hippo

A day in the life of... head of product at fintech insurance company Hippo

Aviad Pinkovezky is the Head of Product at Hippo Insurance, a smart homeowners insurtech company.

So what does he do with his day? Let's find out..

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From growth to soft skills, where professional marketers should focus

Search for 2018 marketing trends and you will find plenty of posts about which social media platforms are on the rise, what SEO factors are most important this year, and how chatbots are 'taking over the world'.

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rocket mortgage

Fintech propels Quicken Loans above Wells Fargo in mortgage originations

For years, Wells Fargo has held the distinction of being the largest originator of mortgage loans in the United States.

But facing self-inflicted scandal, a regulatory crackdown and a fintech revolution that extends to the mortgage industry, Wells Fargo was dethroned in the fourth quarter of 2017.

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Five things all marketers should know about China in 2018

Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.

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The fake follower economy is beginning to crumble

For years, there has existed an underground market in which individuals and companies buy and sell fake social media followers, along with fake likes and comments. 

These markets are an open secret and while fake accounts obviously violate the rules of popular social platforms like Facebook and Twitter, they have persisted.

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Start Me Up! AI-powered people management from Beaconforce

Start Me Up puts the spotlight on emerging companies in the digital sector, and what could be more topical than artificial intelligence and people management?

At Web Summit 2017, I visited the Beaconforce stand and spoke to Director of Strategic Partnerships, Anthony Morra. Here's what Morra had to say about Beaconforce's AI-powered people management platform...

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Kodak demonstrates why brands should tread carefully with blockchain initiatives

Fueled by the dramatic rise and, more recently, fall in prices of cryptocurrencies like Bitcoin and Ether, the blockchain is all the buzz.

While some believe that cryptocurrencies are in a bubble the likes of which the world has never before seen, many, including major companies in a variety of industries, also believe that the blockchain technology behind cryptocurrencies has legitimate and meaningful uses that could benefit if not revolutionize the way they do business.

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