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Ready for the mother of all stats roundups?
You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.
When Childline first launched, it largely relied on public telephone boxes to offer a safe and secure way for kids to get in contact.
Thirty years later and the concept of a public telephone is probably alien to most children.
TechCity UK has released its third annual Tech Nation report, revealing that talent supply is the number one growth challenge for more than 50% of digital tech businesses in the UK.
The report includes a variety of data on the growth of the sector in the UK. Let's look at some of the most interesting findings.
There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion - not fact).
To keep this as succinct as possible, I am going to look at the following areas for five different business sectors.
For the past year, About.com has been slowly rolling out new sites under the verticals of health, finance, technology and - with its latest title ‘The Spruce’ - home and décor.
It is evidence of About.com’s ongoing evolution from a home-interest website to a collection of premium brands, which will eventually see the brand ditch its name for something entirely new.
At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression.
With internet usage increasing by an average of 10% a year over the last five years, Vietnam is one of the fastest growing digital economies in the world, creating an amazing opportunity for ecommerce.
Now that ePharma's 2017 conference in New York has wrapped, organizations across the industry look to be facing some common problems.
Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.
Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.
We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.
However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.
Ecommerce sites spend a lot of time trying to increase conversion rates, but sometimes attempts are made to do this that aren’t in the visitor’s best interest.
Some techniques, such as the ‘sneak into basket’ which once appeared on the Sports Direct website are now illegal.
I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.
In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.
One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.