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Premier League football clubs tend to have dreadful websites.
Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.
Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.
It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.
In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a 'quaint' tourist destination.
How did Disney pull itself out this and achieve record revenues in 2016? Digital transformation.
Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.
In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.
A new year means a brand new start, but it’s also a good chance to take stock of everything we've learned during the previous 12 months.
With this in mind, here’s a look back at some of Econsultancy’s research, with 10 of the most important stats from our 2016 reports.
Many people like to bake or take photographs in their spare time, but according to new research, a growing number are considering turning their hobby into a full-time business.
A recent study by Wix found that 50% of Brits aged between 25 to 35 are planning to launch an online company in 2017.
This week our Day in the Life feature focuses on Ken Parnham, who is the General Manager at location intelligence platform, Near.
Let's find out what his role entails, as well as what it is like to work in such a nascent part of the industry.
Digital transformation is one of those programmes that doesn't, at first, sound like a marketing initiative.
In some ways, it seems like IT should own it - it is 'digital' after all.
Green for “go!” will convert better, surely?
I’m still shocked at the basic nature of A/B testing taking place across the digital industry.
Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.
Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.
You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscription packages and has at least 12 on their wish list.