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Posts in Strategy & Operations

Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

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Two different paths to influencer marketing: Which is best for you?

Influencer marketing is a complex space.

As the practice evolves, multiple propositions compete on the market ranging from talent management agencies and specialist influencer boutiques, to influencer marketplaces and dedicated influencer management platforms.

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Wells Fargo scandal shows why banks are vulnerable to fintech startups

Wells Fargo, one of the largest and most prominent banks in the world, has been embroiled in a scandal in which thousands of its employees apparently engage in fraud.

The company, which was founded in 1852, has already paid $185m in fines over charges that it opened more than 2m deposit and credit accounts without the permission of its customers.

And investors have knocked more than $20bn in value off Wells Fargo's market capitalization.

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cornerstone razor

How can startups beat FMCG giants? An interview with Cornerstone's founder

Cornerstone is a classy UK subscriptions business offering shaving supplies.

I caught up with founder Oliver Bridge to discuss, inevitably, Dollar Shave Club, but also how startups are well positioned to disrupt FMCG markets.

Here's what he had to say...

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What does disruption really mean? We asked the disruptors

Disruption is one of the buzzwords that gets used ad nauseam these days.

All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.

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Getting started with programmatic? Here are some tips from the experts

Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

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Brew + Press: Why Molson Coors is merging its sales and marketing teams

Molson Coors has set up a new in-house division called Brew + Press which aims to bring its brands to life.

Created by merging its sales and marketing teams, it will focus on experiential marketing in order to drive consumer awareness.

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Three ways U.S. brands can sell more effectively in Asia

The ecommerce market in Asia is growing faster than that of any other region in the world.

In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.

Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. 

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wechat

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

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Healthcare marketing salaries drop, but employees content

Healthcare organizations, including pharma and medical device firms, have been clamoring to hire marketers.

Despite the clamour, salaries for healthcare marketers dipped in the past year according to Medical Marketing & Media's (MM&M) 2016 Career and Salary Survey, which polled 953 individuals employed in this role.

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How to overcome UX challenges with product design sprints

Rolling out a digital product or even an iteration, whether it’s a website or a mobile app, requires a substantial amount of time, effort, finances and expertise. 

For many businesses, the only way of finding out whether their product or service works is to launch it to the public, and user experience plays a crucial role in how the product is perceived.

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Start Me Up! Tagvenue, the Airbnb of venues

Tagvenue was launched in August 2015, and it’s now the UK’s fastest growing venue search engine.

A dry subject, you might think, but the website is a delight and the venues often out of the ordinary.

We caught up with the team to learn more about the startup.

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