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According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
Accenture Interactive has announced it has reached a deal to purchase the London-based independent agency Karmarama.
It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.
What does this mean for marketing?
Do you work on the customer lifecycle and wonder what it would be like to be on the supply side or in charge of strategy?
Jill Brittlebank is senior director for strategy and analytics at Zeta Global, a CRM technology company, and is the latest of our Day in the Life interviewees.
Let's see what she gets up to every day...
Missguided is all about fast fashion and fast delivery.
It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street.
Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.
So, nearly three years later, have things changed?
It is a common refrain on industry blogs - "marketers should learn to code" - but it doesn't really make sense.
Hands up, I've said it myself in the past. But what I was really referring to was learning the very basics of code, so marketers can get better at working with analytics, agencies and their tech teams.
“Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.
On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.
Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.
Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.
This week’s digital stats roundup is slightly ecommerce-heavy, however, it also includes lots of good stuff about video apps, agency growth, offline engagement and more.
For further insight, don’t forget to download the Internet Statistics Compendium.
Now, it’s time to move on to what it takes to devise and execute a truly disruptive marketing model.
Thorntons launched a new website this week and Twitter was quick to point out a few issues, including one reminiscent of Marks & Spencer's migration fail of 2014.
Let's take a look at a few places where improvements could arguably be made, as well as some brighter spots.
The latest B2B Digital Trends report is here!
In association with Adobe, Econsultancy has surveyed more than 1,000 professionals working in digital B2B to craft an idea of what the future holds, and where the pack is going.