Posts in Strategy & Operations

culture

10 companies with a digital culture

Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation.

This was his attempt: "The journey towards being a digital organisation where “digital” means two things: firstly, focusing on the customer experience irrespective of channel, and secondly, having a digital culture."

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charlotte bunyan

A day in the life of... head of strategy at an integrated agency

Charlotte Bunyan is Head of Strategy at integrated agency Collider. What does she do with her day? We're about to find out.

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10 stupendous digital marketing stats we’ve seen this week

Grab yourself a coffee – it’s stats time once again.

This week’s roundup includes news about CRM, affiliate marketing, and mobile UX. As always, the Internet Statistics Compendium includes lots more, so why not head on over and give it a look-see?

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What is digital transformation? [video]

My brother Joe asked to interview me about digital transformation for his 'Digital Brew' series. The guests get to choose between tea/coffee or beer. I went with beer. 

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10 things agency owners can do to help their Business Development Manager flourish

For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.

Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.

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How brands are fighting against gender stereotypes

According to Czech brand Aurosa, beer is a beverage that can only be enjoyed by men. 

Why else would they have created the ground-breaking new concept of beer for women – a product designed to ‘prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity’. 

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The evolving relationship between brand marketers and agencies [New research]

Brands no longer turn to agencies solely for creative content or campaign management. 

Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.

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Four key digital challenges for IT leaders in 2017

Once solely thought of in terms of support, IT is now recognised for playing a pivotal role in businesses undergoing digital transformation. 

But what are the key challenges for IT leaders aiming to help drive this change? Econsultancy’s 2017 Digital Trends in IT report, published in association with Adobe, considers this question. 

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amazon books

Customer experience in Amazon's New York book store: Why not just buy it online?

The first and overwhelming impression when visiting Amazon’s first New York location is that of familiarity. 

The look and feel, wooden shelves with white on black signage just above is reminiscent of the British retailer Waterstones, which operates in the same sector. Further, second-tier typography, this time white on royal blue, has shades of WHSmith, another old-hand.

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uGrow

The tech & CX challenge: Playing safe doesn't cut it any more

Over the last 10 years, businesses have changed dramatically. Gone are the days when companies decided who they communicated to, when they communicated and where they communicated.

Customers now want to do things in whatever way is easiest for them, and with this type of expectation growing, businesses are no longer calling the shots when it comes to customer wants and needs.

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10 superior digital marketing stats from this week

Ready for your weekly dose of stats?

This week’s diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You’ll also find tonnes more facts and figures in the Internet Statistics Compendium.

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Four factors fuelling the growth of fast fashion retailers

The fast fashion industry is big business – and it’s only getting bigger.

According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour.

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