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Marketing technology is growing up fast.
From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.
Our latest Day in the Life comes from the world of online travel.
Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.
We caught up with her to find out what she does all day.
China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.
The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).
A new report from The Institute of Fiscal Studies has shown that women with children face a widening gender pay gap.
The study found that in the 12 years following childbirth, women’s pay typically lags 33% behind that of men.
Fintech upstarts are disrupting established financial institutions and many pin the blame on those very institutions, arguing that they're not innovative.
But now one bank is complaining that EU rules, namely the bonus cap instituted after the Great Recession, are impeding its ability to innovate by luring top tech talent and acquiring startups.
When ICANN paved the way for new generic top-level domains (gTLDs), a group of banks and financial service trade associations formed fTLD Registry Services to run a new .bank gTLD.
The new .bank domain debuted last year and was billed as "a trusted, verified, more secure and easily identifiable location on the Internet for the global banking community and the customers it serves."
Digital transformation describes the process that traditional organisations go through in adopting the values, tools and practices of the internet age.
A digital mindset provides organisations with greater flexibility in an increasingly changing business landscape, helping them stay one step ahead of the competition and avoid being disrupted themselves.
Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet.
The promise of programmatic is that mass advertising can be individually tailored to create personalised, one-to-one communications.
Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.
Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.
Here's what you missed...
Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.
However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.
If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.
Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.
Fintech startups have major financial institutions in their sights.
From banking to payments to lending, upstart companies are increasingly attempting to compete with companies that have been around far longer and that have far more money than they do.