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Posts in Strategy & Operations

How Wimbledon will use technology to enhance the fan experience in 2016

Yesterday morning I made the journey west to the All England Lawn Tennis and Croquet Club (aka. the home of Wimbledon).

Naturally, it bucketed it down with rain.

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How long will the Head of Digital role exist?

Regardless of a company's shape or size, digital is no longer just an afterthought.

On the contrary - from customer care to advertising - it can often run through all aspects of an organisation.

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How often your website needs a security audit & what you need to check

With the rapid evolution of online viruses and the growth of sites that have been broken into by hackers, dangers threatening your business are more common than ever.

This is especially relevant in the U.S., where hackers are targeting all kinds of organizations ranging from small businesses to hospitals.

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Why are we still talking omni-bollocks?

Why are we still talking omni-bollocks, when we should be talking retail?

Why all the jargon?

Why all the omni-channel cliches and the multi-channel job titles? Why all the endless debates about whether digital is right for a brand or not, or digital versus in-store?

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How AO.com succeeds by focusing on people, culture & customer service

One retailer that seems to have got it right in terms of its people and culture is AO.com.

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fodm

25 quotes from the Future of Digital Marketing 2016

I don't have a time machine, 'The Future of Digital Marketing' happens to be the name of one of Econsultancy's conferences.

I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.

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Influencer marketing is becoming a joke: What can brands do about it?

In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.

But as evidenced by Essena O'Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side.

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growth

A no-bullshit framework for growth hacking

Can any marketer simply implement the tricks that Instagram, Airbnb and PayPal used to stimulate growth?

Of course not, but there is a way of thinking and a mindset that will set you on the right path.

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Is Facebook doing enough to prevent fraudulent ads?

In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel?

An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad ads.

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Five fintech start-ups aiming to replace traditional banking

According to recent data from Accenture, funding for fintech companies reached a staggering £3.7bn in the first quarter of 2016 alone.

With global investment growing at such a rapid rate, traditional banking services are finally beginning to realise the power of the small financial start-up.

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micro bit

The week in digital (in five minutes)

It's your weekly digital roundup.

Everything you need to sound like you know what you're doing.

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Eight reasons why content strategy should be central to every marketer

Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.

Instead, they are looking for a more value-led approach to content.

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