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Posts in Strategy & Operations

Winning the Zerom moment of truth for charities

How charities can win at the Zero Moment of Truth

With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital presence.

From your site itself through to email marketing, social media strategy and paid search it’s vital to seize every opportunity to make the case for your charity to an audience that's increasingly looking for reassurance before parting with their cash.

1 comment
pret veggie

Eight ways Veggie Pret innovated pop-up retail strategy

The Veggie Pret pop-up that ran through June 2016 in London's Soho was a resounding success.

Though a case study from the food and drink industry, I think it provides the perfect template for a retail pop-up.

Here's how...

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Chipotle launches a loyalty scheme to win customers back

The past year has been tough for Chipotle Mexican Grill.

After multi-state E. coli outbreaks infected dozens of customers, the high-flying American fast food chain fell back to earth and has been struggling to heal its brand and encourage consumers to stay loyal.

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Melbourne LIVE

What travel & tourism marketers can learn from Discover LA

Along with some of my colleagues, I recently attended Destination Melbourne’s first tourism marketing conference forum - Melbourne LIVE.

The focus of the conference was on destination marketing strategies and tactics to help Melbourne adapt and excel through changing times.

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It is the end of the beginning for digital. But is it the beginning of the end?

Ah, the death of digital... More than two years ago I wrote about the many ‘deaths’ of digital marketing and it felt like a tired topic then.

But still this is a hot topic, even if it has often morphed into full blown ‘digital transformation’.

6 comments

The Top 100 Digital Agencies in 2016: Key movers & shakers

The all-new Top 100 Digital Agencies report is back with a bang.

With insight into the state of the industry, plus a look at how agencies are responding to an evolving market, it’s ready and waiting to download.

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Ecommerce in the UK post-Brexit: Positives, negatives & opportunities

I am in a slightly odd position when it comes to Britain's exit from the European Union.

Among the various roles I currently hold, most will be strongly impacted by Brexit in one way or another:

5 comments

How AmazonFresh is hoping to threaten the UK’s ‘big four’ supermarkets

Never one to shy away from a challenge, Amazon has recently launched an attempt to break into the UK grocery market.

AmazonFresh (separate to the company's bulk-buy Grocery section) is an online food delivery service that’s set to rival the UK supermarkets commonly known as the 'Big Four' - namely Sainsbury’s, Tesco, Morrisons and Asda.

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words

This is how you explain to HR what 'digital' means

Words often take on more than their original meaning, and 'digital' in business now stands for something much more than technology.

Yes, that is a bit bizarre and it annoys many who already had beef with business-speak anyway.

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Weixin on mobile

Marketing in China: Where mobile and content marketing are driving change

Marketing in China is still in its early stages.

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.

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The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine. 

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.

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gigrev

Start Me Up! GigRev, the social media platform for artists and bands

We all know the music industry is in turmoil, with the rich getting richer and small acts struggling.

GigRev is a social media platform attempting to connect fans and artists, aiming for genuine engagement over Likes and ad revenue.

We caught up with the team.

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