Posts in Strategy & Operations

The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s roundup, including news about mobile commerce, marketing budgets, GDPR and more.

The Internet Statistics Compendium is also ready and waiting as always.

How healthcare companies are getting creative to acquire data

Data is the black gold of the 21st century. This is perhaps no truer than in the healthcare industry, where data has the potential to help address some of the biggest challenges individuals face.

As in just about every industry, the companies that need data the most aren't always the ones that collect it. In some cases, valuable data is generated and owned by third parties; in others, companies need tools and technologies offered by third parties to collect data that they have the potential to generate.

What is 'dark martech' and what challenges does it present?

An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party software solutions.

While many organisations might choose to go down this route, there are big challenges to consider. 

Employer-sponsored healthcare initiatives will create new opportunities for pharmas & medical device companies

Last month, Amazon, Berkshire Hathaway and JPMorgan Chase announced they were teaming up to launch a venture aimed at providing better, more cost-effective healthcare to their employees.

And then last week, it was reported that Apple is launching AC Wellness, “an independent medical practice dedicated to delivering compassionate, effective healthcare to the Apple employee population.”

Why protecting your competitive price position is critical to profitable growth

Do you know where your pricing stands relative to your top competitors?

Keeping an eye on how you compare across your most important categories or brands is critical to getting a bird's eye view of the market and capitalizing on where you have pricing power.

Are you underestimating prototyping for digital services?

Prototyping has become an indispensable tool for those designing digital services, but it has broader business benefits too.

Mention the term prototyping, and most people think of engineers or designers. Rarely do they see prototyping as a business tool.

computer and capsules

Will digital phenotyping ever be applied to pharma marketing?

The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.

For example, it's now reasonable to talk about the possibility of a pharma company shunning sales reps entirely and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.

Amazon is looking to partner with a bank to offer checking accounts

Is there any industry that Amazon isn't looking to enter?

On Monday, the Wall Street Journal reported that the online retail giant is in talks with a number of large banks, including JPMorgan Chase, about launching a checking account product that would be offered to Amazon customers.

dave saenz

A day in the life of... COO at a delivery scale-up

Recently we spent a day with a head of growth at a food delivery startup, and this week we're sticking with operations and delivery, speaking to the COO at Stuart, a delivery scale-up.

Dave Saenz is the man in question. Here's what he does with his days...

Admiral car finance screenshot

How Admiral built a full end-to-end car finance solution in four months

At Admiral we recently built and launched a new car finance product in fewer than four months.

It’s also a market-first: the only fully online direct-to-consumer car finance website and the only place consumers can see car finance PCP and HP deals side-by-side with personal loans.

Banks set to release money management apps as UX change spurred by Open Banking

While six of the U.K.'s biggest banks have been given until March to adopt Open Banking for most of their customers, the writing is on the wall: large retail banks will be forced to compete differently.

In response, a number of them are gearing up to launch apps that help their customers manage their money.

How digital helped Domino's overtake Pizza Hut

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. 

Domino's generated $12.2bn in 2017 sales compared to Pizza Hut's $12.03bn in sales.