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Posts in Strategy & Operations

The four goals underpinning Deliveroo’s growth strategy

From a London-based startup to a business that now operates in 12 countries – Deliveroo has grown at a rapid rate in just two years.

In fact, still growing at around 20%-30% each month, it is showing no signs of slowing down either.

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google hq

How can companies attract and retain talent in the digital age?

The competition for talent has intensified, while the digital skills gap is widening.

In the UK, the digital sector has created an incredible demand for (and limited supply of) skilled digital candidates.

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Will the Tesco Bank attack dent trust in startup banks?

In 1997, UK retail giant Tesco launched a bank. "Our vision is to be the bank for people who shop at Tesco," stated Benny Higgins, the bank's CEO.

While Tesco Bank's two-decades long history means it's an elder compared to upstarts like Monzo, which led a record-breaking £1m crowdfunding campaign earlier this year, Tesco Bank has only offered current accounts since 2014, putting it in the growing category of upstarts targeting high street banks.

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tmall

China's Single's Day: Can Western brands take advantage?

Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.

That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

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Three ways to avoid being disrupted in an age of innovation

Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between.

This two-day affair is designed to encourage attendees to abandon their comfort zones, discover the world’s most disruptive minds and organisations and examine future technology.

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How can marketers increase their business impact and career success?

Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.

Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.

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Hiring digital talent: What skills & characteristics do startups value?

What does it take to build a successful startup?

Alongside a simple proposition and a strong vision, the people you employ are a crucial factor in driving success.

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types of innovation lab

What is an innovation lab and how do they work?

Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year.

Looking at Google News results from September 2016 for fintech alone, I can see intiatives from Deutsche Bank, Royal Bank of Canada, Fidor, BMW, PayPal and many more.

Labs are now commonplace across industries from retail, to telecoms and travel.

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What marketers need to know about Facebook's ethnic affinity ad targeting

Last week, one of Facebook's ad targeting options became a topic of controversy.

It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race.

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How Netflix became the most loved brand in the UK

A study on the most-loved brands in the UK has revealed that Netflix is the nation's number one.

Beating the likes of Google, Apple and Samsung, the entertainment streaming service came out on top in the Love Index – a scoring system based on five separate characteristics.

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Online shoppers using different devices

How to combine attribution and segmentation data to achieve marketing success

Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.

This is crucial information in a world where paths to conversion are so complex.

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raise a cup - starbucks

Cause marketing: Examples from Uber, Starbucks & JetBlue

Cause marketing seems to be pretty noticeable at the moment.

Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.

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