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Posts in Strategy & Operations

jill brittlebank

A day in the life of... senior director for strategy & analytics at Zeta Global

Do you work on the customer lifecycle and wonder what it would be like to be on the supply side or in charge of strategy?

Jill Brittlebank is senior director for strategy and analytics at Zeta Global, a CRM technology company, and is the latest of our Day in the Life interviewees.

Let's see what she gets up to every day...

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Five things to appreciate about Missguided’s first ever physical store

Missguided is all about fast fashion and fast delivery.

It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street. 

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Four top digital priorities for B2B marketers: Report

Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.

So, nearly three years later, have things changed? 

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thinking emoji

Forget learning to code; what should marketers really know?

It is a common refrain on industry blogs - "marketers should learn to code" - but it doesn't really make sense.

Hands up, I've said it myself in the past. But what I was really referring to was learning the very basics of code, so marketers can get better at working with analytics, agencies and their tech teams. 

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The case for chatbots being the new apps - notes from #WebSummit2016

 “Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.

On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.

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How advertisers are being exploited by fake news sites

Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.

Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.

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10 of the best digital marketing stats we've seen this week

This week’s digital stats roundup is slightly ecommerce-heavy, however, it also includes lots of good stuff about video apps, agency growth, offline engagement and more.

For further insight, don’t forget to download the Internet Statistics Compendium.

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How are disruptive brands redefining marketing?

Previously in our series on disruptive startups, we’ve spoken about how to make your mark and how to find the right talent to drive your business forward.

Now, it’s time to move on to what it takes to devise and execute a truly disruptive marketing model.

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thorntons

Thorntons fudges site relaunch, asks customers to re-register

Thorntons launched a new website this week and Twitter was quick to point out a few issues, including one reminiscent of Marks & Spencer's migration fail of 2014.

Let's take a look at a few places where improvements could arguably be made, as well as some brighter spots.

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B2B digital marketing trends for 2017: Finally catching up with B2C?

The latest B2B Digital Trends report is here!

In association with Adobe, Econsultancy has surveyed more than 1,000 professionals working in digital B2B to craft an idea of what the future holds, and where the pack is going.

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Why marketers need to pay attention to the Internet of Things

Last week I attended Web Summit, now one of the world’s largest tech conferences.

Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage. 

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Low growth predicted for digital agency revenues in 2017: Report

According to the latest research from Econsultancy, predicted growth for digital agencies in the UK has reached an all-time low.

While it’s encouraging that only 15% of survey respondents expect business to remain flat in 2017, the proportion of agencies expecting their businesses to grow by 50% or more has more than halved in the last two years, from 24% in 2014 to 11% this year.

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