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Time to settle down for your trusty stats round-up.
This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.
At the end of 2016, Airbnb launched its Trips platform to offer tours, activities and experiences to visitors in 12 cities across the globe.
Not only does this indicate that Airbnb is serious about becoming an end-to-end travel brand, but also that tours and activities are becoming a big focus within the online travel industry in general.
Welcome to 2017, the year where rapid change defines marketing.
Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year - all the better for the company, your teams and your customers.
Jeff Weiner, CEO of LinkedIn, coined this phrase.
He said, "I’ve come to learn there is a virtuous cycle to transparency and a very vicious cycle of obfuscation. People have an insatiable curiosity, and if they’re officially denied access to information, they’re going to dig for it on their own."
You might not have heard of RS Components, and that's one of the challenges for the company's HR department.
With a digital talent shortage acknowledged by the UK Government to cost its economy £63bn a year, how does an electronics distribution company headquartered in Corby, a place synonymous with the decline of the UK steel industry and once known as the largest town in Europe without a railway station, attract the brightest and best?
Ashley Friedlein has recognised the importance of focus for marketers in 2017.
His trends essay for the year predicts the rationalisation of brand portfolios, supplier relationships and media partners. Focus, Ashley determines, can also be found with zero-based budgeting.
He writes that this is a way to "revisit a brand's purpose, promise, positioning and audience. Again, to ensure clarity of focus."
What is marketing ops?
In Ashley Friedlein's recent 2017 digital trends essay, he identifies marketing transformation as a hot topic.
Ashley says that this could include the (re)integration of digital marketing, the introduction of a CCO (chief customer officer), bringing teams back in house, assessing supplier relationships, zero-based budgeting and marketing ops.
Premier League football clubs tend to have dreadful websites.
Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.
Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.
It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.
In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a 'quaint' tourist destination.
How did Disney pull itself out this and achieve record revenues in 2016? Digital transformation.
Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.
In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.