Posts in Strategy & Operations

muriel alvarez

A day in the life of...a director of digital product management

Muriel Alvarez is Director of Product Management at Work & Co, an agency responsible for work such as Virgin America's fantastic 2014 website redesign and 2016 app.

In this week's Day in The Life, Muriel explains what character and skills her role demands.

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Four ways technology could impact restaurants in the future

From self-checkouts in retail stores to live streaming of sporting events, technology has changed a multitude of consumer experiences.

But what about everyone’s favourite pastime – eating?

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10 notable digital marketing stats from this week

Time to get stuck into this week’s stats roundup.

This time we've got news about voice technology, consumer loyalty and news consumption.

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How HR professionals are adapting to the digital age

While the advent of digital technology is gradually improving HR practice, it also presents greater challenges for organisations. 

So, from digital skills to performance management, how can businesses keep up? More to the point, how can they maximise the opportunity technology and data affords?

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Can pharma companies effectively use influencer marketing?

Influencer marketing has become a staple of many social marketing campaigns, but can it work for companies in the highly-regulated pharma market?

A growing number of pharma marketers clearly think there's a chance.

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How chatbots and AI might impact the B2C financial services industry

While many businesses have been speedy adopters of emerging and disruptive technologies, banking and the financial services industry has been seen to lag behind.

This could be chalked up to a myriad of factors including complex legacy systems or even the fact that a significant portion of high value clients, particularly for wealth management firms and IFAs, are more likely to belong to senior demographics and may have a higher propensity for non-digital communication such as calls or face-to-face meetings.

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Thanks to politicians, ISPs could soon become the dominant digital ad players in the US

Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.

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What makes Premier Inn the world’s strongest hotel chain?

Premier Inn is currently the world’s strongest hotel chain, according to a new ranking by Brand Finance.

Based on the analysis of marketing investment, equity, and the impact of these on business performance, Premier Inn was given a BSI (Brand Strength Index) of 88.7 out of 100, beating rivals such as Holiday Inn and Hilton.

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Hollywood's response to digital disruption looks like a flop

Digital disruption has been felt in Hollywood, and even if it's not all doom and gloom as some old media skeptics suggest, there's no doubt that Hollywood firms have been forced to rethink how they create and sell their content.

But some of the latest moves Hollywood players are reportedly considering as they address the changing media landscape beg the question: is Hollywood totally missing the plot?

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10 mesmerising digital marketing stats from this week

Oh March, a month so non-descript that pancakes are about the only source of excitement. Plus, the clocks went forward – that’s bound to have gotten you all aflutter.

It’s time to reward yourself, so sink your teeth into this week’s roundup, which includes news about mobile consumers, post-Brexit prices, and media regulation.

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partridge

What the heck is strategy in the digital age?

What the heck is strategy?

If I worked for an agency or wrote for The Drum, I might ask "What the f#@k is strategy?" – this four letter word seems more apposite, given the amount of fluff written about digital strategy in particular.

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Banks are using data access to disrupt their disruptors

The future for big banks in a fintech world is the subject of debate, and there's reason to believe that big banks are more vulnerable to disruptive startups than some might assume.

But as they seek to maintain their position in the marketplace, banks are turning to what is perhaps their most valuable asset: data.

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