Posts in Tablets

Device-centric analytics might be giving you inaccurate conversion rates

According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices.

Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.

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What’s behind the decline in ebook sales?

Neilsen recently reported that sales of ebooks were down 16% in 2016 from the year previous.

Unlike other entertainment industries, such as music or television, consumers appear to be turning their backs on digital in favour of traditional books.

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The Samsung vs. Apple mobile battle continues: Stats

The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.

The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.

But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.

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There’s life in the old tablet dog yet: stats

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.

Technology expert Rhi Morgan at T3 Magazine commented back then:

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'White box’ devices continue to dominate tablet market: Stats

Our Internet Statistics Compendium saw a wealth of fresh data hit its pages this month as we continue to keep abreast of the most significant digital trends.

With the best of our own in-house research and a range of stats from freely available third-party sources, our ISC covers everything from demographics of global internet users to ecommerce, social media, search and digital marketing strategies – and a whole lot more.

Today’s post, however, looks to the mobile arm of the compendium and specifically tablets.

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Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

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The best mobile campaigns from 2014: the expert view

You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another.

This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months.

It follows on from a similar post looking at the biggest mobile trends from 2014.

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Global stats: Why youngsters are more likely to be disconnected from the web

This month, the Demographics and Technology Adoption part of our Internet Statistics Compendium saw some interesting additions in regards to who around the globe can access online services easily and who are faced with the most barriers.

For me the most intriguing figures came from McKinsey’s recent report Offline and falling behind: Barriers to Internet adoption and Ofcom’s latest research Children and Parents: Media Use and Attitudes Report 2014.

Both had some insight into how young people are getting online (or not), and they are especially fascinating to take a look at side by side.

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Ecommerce main category page layout: Where to place key elements and why

Due to the popularity of the article titled, 'Ecommerce product pages:  where to place 30 elements and why', a sequel has (finally) been written.

The focus now turns to the main category page, which is used in ecommerce to give shoppers access to a range of products such as 'menswear' before they drill further down to find specific items (e.g. socks, jeans).

This article will add value if you:

  • Have little confidence in your current main category page layout. 
  • Are in the process of redesigning your website and need guidance on the main category page.
  • Are bombarded with differing opinions on how the main category page should be laid out by stakeholders, vendors (designs, UX teams) and would like an unbiased opinion.

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Digital banking insight from three leading Norwegian banks

Norway is a digital savvy market and has one of the highest smartphone penetration rates in the world (68%).

The digital banking solutions are at the forefront and customer adoption rates are high.

As a result developments and trends seen here may be things that will be launched in other mature markets. 

In this article we give you a rundown of some of the latest developments in the Norwegian market which we hope will be interesting for anyone working with digital banking strategy and developments.

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Four things to avoid when creating a tablet experience for customers

Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile.

Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet.

With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless experience across all channels.

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Tablet users expect desktop content and an optimized browsing experience: report

Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices.

It found that two-thirds of US and UK tablet owners use their tablet for researching product information before buying online (66%), making it the most popular consumer activity.

This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%).

The research by Usablenet confirms much of what we already know about tablets in that the devices are mainly used during ‘lean back’ leisure time in the home.

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