Posts in Talent & recruitment

How can employee advocacy boost brand marketing?

When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.

However, this means many could be overlooking a far more valuable internal asset – their own employees.

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flowstate

A day in the life of... three friends who founded an agency

This week's 'Day in the Life' is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.

We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.

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career progression

Why career progression is broken in digital marketing agencies

One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.

Everything accelerates; especially thought. In the process, nuance and depth collapse.

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How digital helped Domino's overtake Pizza Hut

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. 

Domino's generated $12.2bn in 2017 sales compared to Pizza Hut's $12.03bn in sales.

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The best digital marketing stats we’ve seen this week

Fancy a few statistical nuggets to round off your week? There’s a lot to enjoy in this roundup, including news about influencer marketing, digital jobs, and UX. 

Don’t forget to download the Internet Statistics Compendium for even more. 

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How to keep your brand safe in a programmatic world: A practical guide

Programmatic ad buying has been a boon for companies looking to gain more efficiency from their digital marketing efforts.

However, with this rapid adoption and growth of programmatic buying, challenges around brand safety, ad fraud and viewability have emerged.

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Save the recruitment fees: Focus on process & culture, not more resources

If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.

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Why marketers need to consider the difference between training and education

Econsultancy has just published a new report titled How Marketers Learn. The research sought to identify how marketers are approaching their professional development and whether they are getting the necessary support from their employers.

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10 things agency owners can do to help their Business Development Manager flourish

For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.

Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.

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Four key digital challenges for IT leaders in 2017

Once solely thought of in terms of support, IT is now recognised for playing a pivotal role in businesses undergoing digital transformation. 

But what are the key challenges for IT leaders aiming to help drive this change? Econsultancy’s 2017 Digital Trends in IT report, published in association with Adobe, considers this question. 

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12 do's and don'ts for attracting digital talent in job postings

From digital marketing to engineering, companies frequently face big challenges in attracting and recruiting talented professionals who have the skills they need to succeed.

While there are no silver bullets for finding and hiring great candidates for digital roles, there are numerous things companies can do to increase their odds of success when using job postings.

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How HR professionals are adapting to the digital age

While the advent of digital technology is gradually improving HR practice, it also presents greater challenges for organisations. 

So, from digital skills to performance management, how can businesses keep up? More to the point, how can they maximise the opportunity technology and data affords?

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