Posts in User Experience and Usability

How retailers can use service design to help create online experiences

What is service design and how is it relevant for retailers creating excellent experiences?

Let's start with a definition...

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The human revolution: Why brands need to design for humans in a digital world

Many of our books, films and TV series set in the future imagine a world in which robots are taking over.

This pop-culture approach to artificial intelligence is mirrored in our widespread fears of AI "taking over our jobs" and making humans obsolete.

But I'm here to tell you that the opposite is happening. It's not the robots who are taking over, it's the humans - and we need to adapt our design thinking to this reality.

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Are biometrics the future of UX testing and CRO?

Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.

Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.

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bulb

Energy brand Bulb is doing great things with UX (here are five examples)

Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process. 

Altogether, this contributes to a rather pleasing UX - something which I have recently experienced when switching from British Gas.

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codeacademy form

Nine tips for optimising lead-capture forms

Just because a user arrives on a landing page doesn’t mean they are guaranteed to convert. 

When confronted with a lead-capture form – i.e. a form that asks for customer details in exchange for a service or product – it’s often a make or break kind of situation. Typically, they’ll either commit or abandon the page entirely.

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people in a rush

Unwelcome urgency - A UX trend gone too far?

As online consumers - are we are all being rushed into everything a little too quickly these days?

A number of recent experiences have prompted me to consider whether the tactic of injecting urgency into the digital buying process is perhaps being abused by some.

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Travel and telco the worst performing industries for UX ahead of Google's mobile update

Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.

Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds. 

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ashley firth

A day in the life of... Head of Frontend Development at Octopus Energy

Ashley Firth is head of front-end development at Octopus Energy, a challenger brand that has invested heavily in solar and aims to provide a "better experience for [the energy customer] through transparency, honesty and simplicity."

Let's hear what a day in Ashley's life is like, and remember that you can hear more from Ashley and Octopus Energy at 2018's Festival of Marketing, where he'll be speaking about their approach to web accessibility.

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venmo logo

Venmo doubles down on mobile: Is it a smart move?

Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.

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Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Every hotel website has a 'contact us' page, a page where people can find the most basic details.

Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.

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map

Considering colour blindness in UX design (with five examples)

Despite it affecting approximately one in 12 men and one in 200 women, colour blindness is often disregarded when designing for optimum user experience and accessibility. 

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terika from foolproof

A day in the life of... a principal UX researcher

Terika Seaborn-Brown is a Principal Consultant at Foolproof. And this is a day in her life...

 (Don't forget to check out the Econsultancy jobs board if you're looking for a new role yourself.)

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