Posts in User Experience and Usability

apple music

Spotify UX vs. Apple Music UX: How do they compare?

As a music lover in 2018, it is almost impossible to avoid streaming services and their neatly priced subscriptions.

There are two major players that account for 110 million subscribers globally and make up 32% of the US market for music purchases – Apple (15%) and Spotify (17%). As such, it only makes sense to pit the two streaming app giants against one another to see who reigns supreme in terms of having a superior UX.

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Goldman Sachs buys personal finance & budgeting app to bolster its growing retail banking business

If you can't beat 'em, buy 'em.

For years, many large companies have employed that approach in their digital efforts with varying degrees of success. But in the world of fintech, it would appear that even if you can potentially beat 'em, some companies are still willing to buy 'em.

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What makes HQ Trivia a winning mobile app?

It’s not often that a mobile gaming app seeps into the public’s consciousness. 

Pokémon Go is perhaps the last prominent example. You couldn’t step outside during summer 2016 without seeing someone trying to catch a Magikarp. Candy Crush is another well-known favourite, of course.

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How to put people at the heart of your design sprint

It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t cut it. 

You need to put people’s needs at the heart of the process. That’s the only way to get the full and lasting benefit of a design sprint.

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eyes

Four innovative examples of eye-tracking technology in marketing campaigns & products

Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app.

The concept – which simply refers to the measurement of eye activity – presents a number of big opportunities, ranging from market research to an improved UX.

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Four things Black Friday has taught us about ecommerce

Whether you’re a bargain hunter or not, Black Friday is hard to ignore. 

Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.

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The best digital marketing stats we’ve seen this week

Before you get stuck into that stack of choccy eggs, don’t forget to sample the finest digital marketing stats around this week.

The roundup includes news about US ad spend, programmatic budgets, and online influencers. Check out the Internet Statistics Compendium for lots more to boot.

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Top Task Management process

How managing your customer's 'top tasks' can deliver a better experience

It's a safe bet that the amount of information online will just keep growing forever, like an ever-expanding digital universe.

But continuously adding more content to your own website may actually harm your user experience and your business unless it's done with your customers' goals in mind.

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woman with devices

Why a superior user experience creates customers (not consumers)

It’s tempting to see people who buy from brands as consumers, and not customers.

Whilst you may argue that these describe the same person, they do not. In fact, the difference between understanding these two is essential for creating a superior user experience.

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How UX makes Cookpad's app the best antidote to Instagram for foodies

Recipe sharing has come a long way from hand-me-down cookbooks. Now, you can find out how to make anything from roast beef to ramen with just a quick search online.

CookPad, Japan’s largest recipe-sharing network, now has global headquarters here in the UK in Bristol (where they are rapidly growing a data science team to further augment their app and service). With 60 million monthly unique users in Japan and 40 million global users per month – its hungry user-base is rapidly growing. 

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A UX review of Etsy, the most user-friendly mobile website according to Google

Any retailer that doesn’t have a mobile-friendly website doesn’t just risk losing out on sales. A poor mobile experience can lead to basket abandonment, or worse - a lost customer for life. 

This is because shopping on mobile is now second nature for most people. According to Adobe, 61% of visits to retail sites now stem from mobile devices, while 70% of purchases are predicted to be made on mobile over desktop by the end of the year.

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15 marvellous microcopy examples (and how they improve UX)

The devil is in the detail, or so they say.

When it comes to creating a great user experience, this certainly seems to be the case. From slick pop-ups to real-time social proof – there are many features that can help create user flow.

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