Posts in Video Advertising

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How to succeed with creative vertical video on Instagram

Since the dawn of cinema in 1895, we've been watching horizontal screens - at home, at work and in theatres.

But with people holding their phones vertically almost 98% of the time vertical has become the new way to view video. And it's opening up creative new ways for brands to engage their consumers. 

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Chinese marketing trends in 2018: What Western brands need to know

With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market.

China has a unique digital landscape, consumers have distinctive purchasing behaviours and there’s intense competition between homegrown and foreign brands.

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Why Nike's 'Nothing Beats a Londoner' ad campaign is so powerful

A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.

For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.

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How sports advertisers should react to changing media consumption

On Sunday, advertising's biggest annual event in the U.S., The Super Bowl, took place. 

With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn't well-received, or worse, is forgotten, by the more than 100m people who tune in to the Big Game, is a big fear.

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Seven of the best charity marketing campaigns from 2017

2017 was a stellar year for charity campaigns, with many innovative, uplifting, and impactful examples to choose from.

Here are seven of the very best.

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Will influencer marketing take a hit after the Logan Paul firestorm?

One of the biggest topics among digital marketers in 2017 was that of brand safety and it looks set to remain in the headlines thanks to a firestorm that has engulfed one of social media's most prominent influencers.

The 22 year-old influencer, Logan Paul, boasts 15m YouTube subscribers and his daily videos regularly rack up upwards of 5m views each, giving him a level of exposure that eclipses events like the Super Bowl. Thanks to this popularity, Paul reportedly earned $12.5m last year and has worked with some of the globe's biggest brands, including Nike, Walmart, Pepsi, Verizon and HBO.

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10 of the best ad campaigns from the UK’s top supermarkets

The UK’s biggest supermarkets are constantly vying for consumer attention. 

The supermarkets spend millions on large-scale ad campaigns each year (and never more so than at Christmas time).

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10 deliciously creative Domino's Pizza marketing campaigns

In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. 

Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.

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Personalised ad campaigns: Examples from Argos, 20th Century Fox & Microsoft

We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.

But what about an advert featuring your face or someone you know?

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Intriguing brand partnerships: From Tinder to Star Wars

I recently wrote a round-up of current Halloween-themed marketing campaigns, which included Topshop’s partnership with Netflix.

This got me thinking about the positive aspects of a co-branding campaign or collaboration, where both brands are able to benefit from a combined power in order to build awareness and reach a wider audience.

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10 important digital marketing stats we’ve seen this week

We’ve got a treasure trove of stats for you to dive into this week.

The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.

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The changing face of consumer trust and the implications for marketers

I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.  

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