Posts in Design

The human revolution: Why brands need to design for humans in a digital world

Many of our books, films and TV series set in the future imagine a world in which robots are taking over.

This pop-culture approach to artificial intelligence is mirrored in our widespread fears of AI "taking over our jobs" and making humans obsolete.

But I'm here to tell you that the opposite is happening. It's not the robots who are taking over, it's the humans - and we need to adapt our design thinking to this reality.

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Considering colour blindness in UX design (with five examples)

Despite it affecting approximately one in 12 men and one in 200 women, colour blindness is often disregarded when designing for optimum user experience and accessibility. 

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How brands use colour psychology to reinforce their identities

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.

Some brands are so iconic that it is possible to identify them from just a single pantone colour without an accompanying logo. Others, including Cadbury, Barbie and UPS, have even gone so far as to trademark their defining shades. So why do brands place such importance on colour and what impact does it have on the way consumers perceive them?

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red cross website

How the British Red Cross revamped its website, from 4,000 pages to just 400

The British Red Cross is a charity with a big mission. Its aim to ‘connect human kindness with human crisis’ is certainly ambitious.

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How to put people at the heart of your design sprint

It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t cut it. 

You need to put people’s needs at the heart of the process. That’s the only way to get the full and lasting benefit of a design sprint.

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Top Task Management process

How managing your customer's 'top tasks' can deliver a better experience

It's a safe bet that the amount of information online will just keep growing forever, like an ever-expanding digital universe.

But continuously adding more content to your own website may actually harm your user experience and your business unless it's done with your customers' goals in mind.

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Charity websites must tackle content design & information architecture

Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.

There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.

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john jones

A day in the life of... a design strategy lead at Fjord

It's a cracking 'day in the life' this week, as we spend time with John Jones, global design strategy lead at Fjord.

Let's see what makes Jones tick. And remember, if you're looking for a new role, check out the Econsultancy jobs board yourself.

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flat design

10 no-nonsense web design trends for 2018

Web design may be maturing, but it's still subject to fads, fashions and whims.

If we're lucky, who knows, some trends might just be user friendly.

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What were the biggest UX trends of 2017?

We've all been ordering our toilet tissue through Alexa, right?

Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.

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How Warby Parker’s newsjacking campaign eclipsed the competition

Newsjacking, or agile marketing as it can also be known, is a tricky thing to get right.

While Oreo succeeded in 2013 – cleverly capitalising on the infamous Superbowl blackout – other brands that followed suit were called out for lazily jumping on the bandwagon. 

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Four big digital trends impacting travel & tourism marketing

Tourism boards have come a long way in recent years. 

Once a forgotten-about resource, now an increasing number are actively reaching out to international travellers, and using their online presence to persuade and motivate people to visit.

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