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Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.
It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.
When it comes to finding long-term success, the first few months in a startup’s life are crucial.
From finding investment to talking to customers, there are many areas to focus on.
Marketing technology is growing up fast.
From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.
A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine.
Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.
From my somewhat objective freelance position I feel comfortable admitting I thought this year’s Digital Cream in London was the best I have attended.
We were blessed with the somewhat daunting sub-title: Agile working, collaborative tools, social enterprise and cloud based marketing tech.
I spent a very interesting couple of hours last week moderating a roundtable on “Effective leadership in the Digital Age”.
The discussions were based around Econsultancy's latest best practice guide on the topic.
Here are my top five takeaways from the session.
As your team grows and customer needs change, it’s important for leaders to revisit company cultural values and gauge whether they still reflect your mission.
When HelloWorld first began as ePrize in 1999, it was a Detroit startup with an entrepreneurial vision.
No digital job advert is complete without mention of collaborative working; a skills shortage means businesses are finally fixing their broken windows.
Collaboration isn't easy to engender. Let's face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.
Here are three collaboration tools that are aiming to corner the market.
How your website, app or software is produced will have a significant impact over how quickly it's built and its quality.
The technicalities of development methodologies can be intimidating, and appear irrelevant to marketers. But, which approach is used is a critical decision.
It can't be left to your production team, whether in-house or outsourced.
The team at Hive have an interesting story to tell.
Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.
There's a lesson in there for anybody.
Here's what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.
With freelance work slated to outpace full-time jobs by 2020, and with more than 53m Americans working on a freelance basis as of 2014, the opportunity is ripe for those interested in paving their own way.
Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing.
While the original concept of ‘agile’ as a way of working was first popularised in the world of software development, it wasn’t until recently when applied to the realm of social media that we’ve started to talk about ‘agile marketing’.