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Posts in Process & Project Management

10 notable digital marketing stats from this week

Time to get stuck into this week’s stats roundup.

This time we've got news about voice technology, consumer loyalty and news consumption.

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Agile scrum sprint board

Nine questions to ask your new ecommerce platform supplier when migrating

Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.

Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.

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The importance of the blockchain: The second generation of the internet

Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

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How to make your mark as a disruptive startup

When it comes to finding long-term success, the first few months in a startup’s life are crucial.

From finding investment to talking to customers, there are many areas to focus on.

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Five tips for how to future-proof your marketing technology

Marketing technology is growing up fast.

From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.

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The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine. 

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.

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People & Process: Four key takeaways from Digital Cream 2016

From my somewhat objective freelance position I feel comfortable admitting I thought this year’s Digital Cream in London was the best I have attended.

I had the pleasure of joining Censhare's People and Process table moderated by Danielle Sheerin of Bright Cultures

We were blessed with the somewhat daunting sub-title: Agile working, collaborative tools, social enterprise and cloud based marketing tech.

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Digital transformation: Five key tenets of a digital leader

I spent a very interesting couple of hours last week moderating a roundtable on “Effective leadership in the Digital Age”.

The discussions were based around Econsultancy's latest best practice guide on the topic.

Here are my top five takeaways from the session.

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Five factors that help create strong company values

As your team grows and customer needs change, it’s important for leaders to revisit company cultural values and gauge whether they still reflect your mission.

When HelloWorld first began as ePrize in 1999, it was a Detroit startup with an entrepreneurial vision.

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stop collaborate and listen

Slack, Yammer & Facebook: Who’ll win the collaboration battle?

No digital job advert is complete without mention of collaborative working; a skills shortage means businesses are finally fixing their broken windows.

Collaboration isn't easy to engender. Let's face it, people are nine-tenths of the problem. The other 10% is technology, something many tech startups and big beasts are tackling.

Here are three collaboration tools that are aiming to corner the market.

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Agile development: what do marketers need to know?

How your website, app or software is produced will have a significant impact over how quickly it's built and its quality. 

The technicalities of development methodologies can be intimidating, and appear irrelevant to marketers. But, which approach is used is a critical decision.

It can't be left to your production team, whether in-house or outsourced.  

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hive offices

Hive: A startup culture in a corporate behemoth

The team at Hive have an interesting story to tell.

Iterating a new product in a nascent part of an old industry, doing this within an enormous organisation like British Gas, while maintaining an independent, startup culture.

There's a lesson in there for anybody.

Here's what I learnt about Hive by listening to Tom Guy, product and commercial director, at #canvasconf, organised by 383.

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