Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
In marketing technology, it’s important not to get carried away by your own spin. Behavioural targeting sounds quite complex, but the idea and the source of the uplift is really quite simple and it happens in the real world every day.
Picture your favourite restaurant. If you’re lucky enough to have a switched-on wine waiter, he will remember the wines you’ve enjoyed in the past and intelligently suggest new vintages as they come onto his list.
TUI Travel, the holiday group that includes major travel brands Thomson Holidays and First Choice, has reportedly acquired holiday user review website Holidays Uncovered.
Travolution reports that a deal was concluded within the past few weeks and will soon be officially announced.
Amazon has launched a beta version of its much-anticipated DRM-free music download store.
The etailing giant claims it will have the world's largest collection of DRM-free music downloads, with 2m songs available from over 180,000 artists.
However, it is not yet available in the UK.
Facebook has overtaken MySpace for the first time in the UK in terms of unique visitors, according to new stats from Nielsen//NetRatings.
The social network, which has been experiencing phenomenal growth recently and is reportedly a target for investment by Microsoft, had 6.5m unique visitors last month compared to 6.4m for its News Corp–owned rival.
At the start of the year, its audience was just a fifth of the size of MySpace’s, and even in May, Facebook had just 3.2m unique vistors compared to its rival’s 6.5m.
Capital One's European head of brand marketing Justin Basini talks about the challenges of resourcing and measuring multi-channel campaigns, as well as ways in which the web has affected how consumers research and buy financial services.
Online fashion and lifestyle publisher Glam Media has launched a number of new features and widgets to make its network of blogs and websites easier to navigate.
Glam's platform is designed to distribute media content across its network of more than 400 sites and partners, with the aim of increasing the network's traffic and page views.
US ad spending fell by 0.5% in the first half of this year, but internet ad spend continues to rise, growing by 23.6%, according to new data from Nielsen.
TNS Media Intelligence paints a similar picture, with its figures putting total US online ad spend at $5.5bn (£2.7bn) for the first six months of the year, up 17.7% from $4.69bn (£2.3bn) in the same period last year.
Just a few months after predicting the adoption of mobile TV as a mainstream service by 2010, a new survey of mobile consumers by Gartner has found little consumer enthusiasm for the medium in Europe.
Earlier in the year Gartner predicted that mobile TV would provide an additional revenue stream for operators, with the market growing from 38m users in 2007 to 356m in 2010.
But a new survey by the same firm has found that only 5% of Europeans are likely to watch mobile TV in the next 12 months.
Blyk, a new mobile network aimed at the 16-24 age group, launched in the UK today. It will offer free text messages and airtime in return for sending ads to customers' handsets.
Blyk will work on an invitiation only basis, and use of its network will be restricted to 16-24 year olds. It will offer a fairly-arbitrary 217 texts and 43 minutes every month to its users.
Flickr, the supercool photo-sharing site, has started a storm in a user-generated teacup by deleting a picture of a child smoker.
The Yahoo-owned company has a blanket policy about children and cigarettes – the two shouldn’t mix and as such it doesn’t allow pictures of nicotine-addled kids on its site.
Online reputation monitoring firm Visible Technologies has secured another round of financing, with ad giant WPP putting more money into the business.
The US company said it would use the $12m in Series B funding to "better serve its expanding customer base" and develop its existing TruCast and TruView products.
Google has launched its own version of Del.icio.us; a social bookmarking service called Google Shared Stuff that allows users to share their favourite links with friends.
By adding a button to your browser, you can bookmark any web page you like, label it, then display it on your Shared Stuff page.