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Blog

An email dialogue: conduct some research!

In the excitement of the latest email marketing buzzwords such as using dynamic content, triggered campaign sends, improving deliverability rates and integrating databases, many email marketers are forgetting one of the most powerful uses of email marketing. 

Email is excellent at driving people to surveys and gathering essential customer intelligence.

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Over 40s social network nets funding

Tee Bee Dee, a US-based social network aimed at the over 40s market, has received $4.8m (£2.4m) in a Series A funding round led by Shasta Ventures and also involving Monitor Ventures.

Tee Bee Dee

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Spock launches people search engine

Spock, the search engine that helps you find information online about specific people, has come out of private beta today.

Spock uses data from MySpace, LinkedIn and other sources to return infomation about the people you search for - giving details such as age, occupation, as well as some general background.

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Trinity Mirror relaunches North East news sites

Trinity Mirror has continued the revamp of its regional news websites with the relaunch of two of its North East titles, Gazette Live and ne business.co.uk.

Trinity Mirror is making both websites more interactive, with the addition of blogs, videos, and other user-generated content. This is part of a wider revamp of its web properties, which began with its Liverpool news sites in June.

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Hearst to buy social shopping site

US media group Hearst Corporation is reportedly set to buy Kaboodle, an online community that allows shoppers to bookmark and discover products.

The move, according to the Wall Street Journal, will see Hearst using the site to tap into social shopping and attempting to engage its magazine readers in new ways.

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Etailers need to appeal to 'light shoppers' this Xmas

Etailers should already be working hard to optimise their websites for this year's predicted Christmas online shopping boom, according to UK e-commerce consultancy Logan Tod & Co.

A study by YouGov found light shoppers, who accounted for a quarter of online spending last Christmas, are set to drive much of the increase in online sales this year.

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Newspapers easier to read online - survey

Readers find web versions of newspapers and magazines easier to access, faster, and generally more convenient to use, according to an Association of Online Publishers (AOP) survey.

The survey asked 26,926 respondents across 37 AOP sites about their media habits, finding that 60% of newspaper readers found online easier to access than print media.

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Jesse James Garrett on Ajax, Amazon and Web 2.0

Jesse James Garrett , the man who coined the term 'Ajax' and president of Adaptive Path, has been talking to us about usability and the user experience. It makes for a great read.

Jesse's book, The Elements of User Experience, is one of the most widely read books on user-centred design, and he was recently named as one of the top ten user experience experts in an E-consultancy survey.

Here, we speak to him about the psychological background to web design, the pros and cons of behavioural targeting and Ajax, and why he thinks Amazon and eBay's usability has gone "astray".

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Ticket exchange bags $30m in funding

Viagogo, the online ticket exchange backed by StubHub co-founder Eric Baker, has received $30m in Series C funding to fuel an assault on the US.

The move will see Viagogo enabling fans to trade tickets for the Cleveland Browns NFL team, as well as live concerts, sporting events and Broadway shows.

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US online media spending to overtake newspapers

Online ad spending in the US will surpass newspaper advertising by 2011 as brands shift their spending onto digital media, according to a new report.

Covered by the FT, the Veronis Suhler Stevenson (VSS) study predicts that the online ad market will hit $62bn in 2011, with newspaper advertising expected to reach $60bn by the same date.

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What does PageRank mean today?

Google's PageRank metric has become rather controversial. Some SEOs will argue that PageRank is now entirely meaningless. Are they right?

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MySidekick - a social search engine

MySidekick is a social search engine that tries to improve on the search results offered by the major players by learning from the search habits of its users.

MySidekick

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