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Google has publicly ruled out a more extensive move into behavioural targeting of web users, despite the potential uplift it would give to its online ad clients.
Speaking yesterday, Susan Wojcicki, Google’s vice president of product management for advertising, was adamant that the company would use no more than a surfer's single search session to target its ads.
In the same way as more instruments don’t necessarily make a better tune or more words a better poem; when it comes to creating effective website pages, less is often more.
A new study by Yahoo has looked at the effect of online advertising on consumer shopping patterns offline, finding that online ads can increase the number of offline buyers, as well as their average spend.
The study (pdf) used around 175,000 panelists, looking at the effect of search marketing and display advertising on consumers' offline shopping behaviour between April 2006 and January 2007.
US online consumer spending picked up in the second quarter of the year, reaching a total of $27.2bn (£13.4bn), an increase of 23% on the same period last year, according to comScore.
The figure of $27.2bn is for non travel e-commerce - the online travel market was worth $20.3bn (£10bn) in Q2, an increase of 14%. Total e-commerce spending for the first half of 2007 was $95bn (£47bn).
Thousands of applications have been created on Facebook’s open platform since the social network opened up to developers earlier this year. But launching one, and generating interest, is not necessarily easy.
‘Attitudinal matching’ company Synature is one UK firm that has already taken the plunge, launching a version of its qubox software that allows Facebook members to search for like-minded people on the site, as well as potentially becoming a platform for targeted advertising. Here, John Woods, its CEO, talks about the challenges the company faced, and why he thinks the API can be a significant opportunity for brands.
Customer reviews provider Reevoo has launched its own web offering, gathering together reviews for a range of products with the aim of providing online retailers with valuable traffic.
The BBC released its long awaited online TV on demand service last week, which will provide users with access to BBC programmes from the last seven days.
Warner Breaks' Matthew Finch has over eight years experience in the online world, starting out as a developer before moving into e-commerce, online marketing and strategy. He oversees online marketing for Warner Breaks where he has significantly increased online sales and received a number of awards for campaigns.
Here, Mat talks about targeting older internet users - an untapped opportunity for many online marketers...
Google is to launch a system in September designed to prevent copyrighted material from appearing on video sharing site YouTube, according to one of its lawyers.
Philip Beck said Google would have a library of video 'fingerprints' that would be used to screen new material posted on YouTube, rather than waiting for copyright owners to alert the site's management.
More than 70% of UK businesses are preventing their employees from accessing Facebook while at work, according to a survey.
Many are also reportedly warning their staff that use of the social network at work constitutes a sackable offence - City firms Credit Suisse and Dresdner Kleinwort have both banned use of the site.
The problems with network buying exposed by Panorama last night have been around for as long as people have been buying adverts.
However, advertisers can still benefit from blind buying thanks to IASH and improved third party ad serving.