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Don't forget the late-adopters

First-adopters are a coveted bunch. Many, if not most, internet startups hope to reach the first-adopters that will use their services and evangelise about them before anyone else will.

But what about the "late-adopters" who don't jump head first into every new internet phenomenon and who prefer to stick with the products and services they've come to know and trust?

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The last mile - a rant about delivery

Call me old fashioned if you will, but I still believe in the premise that when a customer places an order online, they should receive their goods within the timeframe highlighted by the retailer. Or better still, they should actually receive their order at all!

How about really stretching it and offering the customer the opportunity to choose a convenient delivery method and time?

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Site review: Halfords.com

Halfords recently launched a reserve online, collect in-store service so we had a look its website from a user experience perspective.

Halfords homepage

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Just how much of the customer journey will Google own?

Google's stated mission is to "organize the world's information and make it universally accessible and useful".

The genius of this statement is that it sounds quite innocuous, indeed philanthropic, despite its obvious grand ambition, but actually allows pretty much anything within its scope.

It is interesting to see just how much of the online customer journey (from search, to research, to purchase) Google is taking hold of. Will we all end up as "wholesalers" to Google's customers?

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Can offline marketing and advertising help you save money in digital marketing?

We know that offline marketing and advertising drives demand that can be captured, and monetised, online. The correlation between TV advertising and paid search performance, for example, has been much discussed; and direct mail, or catalogues, drive online sales.

But do you know of any examples where the cost of offline marketing or advertising has been more than offset by the savings in the online marketing?

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10 things Tesco can do better online

Tesco.com receives more than 300,000 orders a week and its online sales for the first half of 2007 reached £748m, so it is hard to pick any flaws with it's business. But could it be doing even better? We think so.

Tesco is in a similar situation to Amazon (which we looked at last week) and may not want to mess around with a site that is clearly working in terms of revenue.

Nevertheless, we've identified 10 areas that could be tweaked to generate even more of the green stuff for the retailer...

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Eric T. Peterson on Web Analytics Wednesdays and the latest trends

Eric T. Peterson, the man behind Web Analytics Demystified, is in London later this month for Web Analytics Wednesday. We asked him about these networking events and also got his insights on some hot topics in analytics.

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Breathing customer oxygen: How to build a customer-centric retail organisation

Everyday work life is filled with profit and losses, initiatives, metrics, administration, logistics and politics. All of this – along with the operational aspects of running your retail establishment – is vital to your business.

However, the most important aspect of your business, and one that must be measured on an ongoing basis, is the opinions and perspectives of your customers.

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Drama 2.0's Web Week in Review

The headlines this past week were dominated by economic news - news that is having an impact on the technology markets. Here are the stories I found most interesting.

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69% of companies do not email checkout dropouts

Two-thirds of companies in the UK are failing to send emails to customers who have abandoned their shopping baskets.

This seems like a missed opportunity, and is one of the findings of the E-consultancy / Adestra Email Marketing Industry Census 2008, a survey of agency and company email marketers in the UK.

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Bebo snapped up by AOL for $850m

UK-based social network Bebo has been acquired by Time Warner's AOL for $850m (£418m) in cash.

Bebo, which is particularly popular in the UK with a teenage and young adult audience, has an estimated 40m members worldwide and around 80m unique users. 

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CNET: We Can't Find the Influentials Either

CNET has conducted a study of 'influencers' amongst users of the websites in its network.

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