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Blog

Business benefits of email marketing

The growth in demand for email marketing continues to be a key trend in the market. We estimate that UK businesses spent £178m on email marketing during 2006 – an increase of 20% over 2005.

Companies can derive many benefits from an investment in email marketing. Let’s take a look at a few…

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Lala abandons free downloads

Startup Lala.com has abandoned its model of allowing users to listen to free streamed music through its website, only a month after it introduced the system.

Lala says the service is being withdrawn becuse its servers couldn't handle the number of users, though Lala needs more labels on board, and this may be behind the decision. 

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Why do customers abandon the checkout process?

Problems with the checkout process constitute the single biggest loss of revenue for many e-commerce sites, with almost half of online retail transactions abandoned at this stage.

According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. This means 48% of potential customers bail out at the checkout stage.

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Seedcamp launches event for tech startups

Seedcamp is a week long event to help European tech startups which aims to bring together young entrepreneurs with mentors, VCs and other experts.

The team behind Seedcamp includes Saul Klein, venture partner at Index Ventures. Twenty startups will be invited to the event, with the best five teams receiving funding for their ventures.

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Apple's iPhone hacked within days of release

It was only released last Friday, but hackers have already found a way to get into to iPhone's master password.

Since the much-hyped release of Apple's latest gadget, hackers have been trying to understand how to activate the device with any sim card, instead of having to use AT&T, the exclusive carrier for the iPhone.

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New PM boosts Downing Street YouTube traffic

Downing Street's YouTube channel has achieved a "milestone" one million video views since it was launched back in May.

Weekend visits by the new prime minister to a hospital and a children's centre took the site, a brand partnership with the Google-owned video sharing network, passed the seven-figure mark.

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Tesco's online property partner pulls out

A major estate agency partner has pulled out of Tesco's newly launched property website, concerned that Tesco's practice of listing private seller's homes for £199 conflicts with its own business.  

Tesco Property Market

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FeedBurner drops charges for pro services

RSS feed management service FeedBurner is abolishing charges for two of its premium features, now that it is owned by Google.

TotalStats and MyBrand, which give users extended data and on-site feed URLs, were previously available under FeedBurner's PRO package at a cost of between $3 and $14.

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US classifieds site launched by eBay

Online auction site eBay has launched an online classifieds site in the US, putting it into competition with Craigslist.

Kijiji will be available in 220 cities across the US, providing listings for a range of products and services free of charge.

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Global CD sales fall, downloads on the rise

Global CD sales fell sharply in 2006 and, though downloads of music are on the increase, overall music sales declined.

Figures from the IFBI, the global music industry association show that total music sales fell 5% from $20.7bn (£10.25bn) in 2005 to $19.6bn (£9.73bn) last year.

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Business benefits of using paid search

When implemented properly a paid search campaign can be an effective method of attracting new customers and repeat business, and offers the fastest way of getting to the top of the search rankings.

Companies can derive many benefits from paid search, some more obvious than others. Let’s take a look at a few…

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The Big Idea Behind Social Commerce

Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.

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