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Microsoft has reportedly earmarked $500m for a massive global advertising campaign to support the launch of its new Vista operating system.
In what will be its "most aggressive launch ever", Advertising Age said the Redmond, Washington, giant is launching a campaign across 20 countries that aims for "6.6bn impressions in its first few months".
With the rise of “Web 2.0” and “UGC” (User Generated Content) many brands are attempting to harness the power of UGC. But how well are they doing it? Which ones are getting right and which embarrassingly wrong?
Here are a few of my own thoughts on the winners and losers, but do suggest your own…
Anil Dash is the chief evangelist at Six Apart , the company behind popular blog platforms Movable Type, Vox and Typepad.
With many businesses still to recognise the potential benefits of blogging for SEO, internal communications and customer relations, we asked him how more converts can be won over in the enterprise space.
A study by Jakob Nielsen has shown that many etailers are failing to realise the potential of wishlists and gift vouchers.
The report, called E-commerce User Experience: Wishlists, Gift Certificates, and Gift Giving in E-Commerce, found that, despite highlighting usability issues, certificates and wishlists are excellent ways to attract visitors to a site.
With the rise of user-generated content ('UGC') and blogging, there is a growing need to be able to monitor, engage with, and respond to what is being said about you, your brand, product or service online.
But what tools, products or services are out there to help you track, analyse and report on all this activity?
Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.
The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.
A video purporting to show users how to become a tester for a forthcoming TV service to be launched by Google has split the web over claims it is a hoax.
A clip posted to YouTube by tech tutorial channel Infinite Solutions on Friday told viewers they could access high-quality US network TV shows as part of a private test by repeatedly logging in and out of Gmail.
Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House.
However, the change has not dealt with all these Google bombs. For instance, a search for 'French military victories' on Google will still return spoof pages for the first three results.
Microsoft chairman Bill Gates has predicted that growing uptake of online video content and broadband TV will revolutionise viewing habits within the next five years.
The ability of web-based TV services to offer users what they want to watch, when they want to watch it, rather than being slaves to TV schedules, will make all the difference, Gates told the World Economic Forum in Davos.
Congratulations to Ashley Norris and Chris Price over at Shiny Media, who have sealed an investment of $4.5m from Dan Wagner’s newly-launched venture capital fund.
Wagner’s first move at Bright Station Ventures was to take 50% of the 22-strong UK-based blog network, which claims 3m readers each month. It is good news for Shiny and also a healthy development for the European blog sector.
Yell has announced a partnership with Oodle, a search engine for local classified adverts. The new service will allow users to add their own classified ads onto Yell's site.