Online travel - recommendations on the purchase process

E-consultancy's recent Travel Website Benchmarks report looks at ways to reduce abandonment once a customer has decided on the travel product they wish to purchase.

A certain amount of drop-off is to be expected at this stage in the process, and customers abandon the process once they have selected a flight or hotel for a variety of reasons.

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Word of mouth has most influence - Nielsen

Internet users worldwide trust someone else's opinion of a product or service more than any other form of advertising, while mobile text ads were the least popular,  according to a global survey by Nielsen.

Nielsen surveyed 26,486 web users in 47 different countries, finding that users seem to trust more traditional forms of advertising over search and mobile ads.


Online banking fraud falls - APACS

Figures from payments association APACS indicate that online banking fraud losses have declined by 67% over the past year, though online card fraud continues to be a problem.

The APACS stats show that online banking fraud losses, which includes phishing, have dropped from £22.4m for January to June 2006, to £7.5m for the first six months of this year.

0 comments's 'catch up TV' overeggs advertising cake

ITV's Jeff Henry has been discussing, and the company's future plans at the AOP Conference today, outlining the company's plans to make £150m in online revenue by 2010 from Friends Reunited, ITV Local and

ITV plans to make much of this projected revenue from online display, video and local ads, and plans to introduce a new targeted video ad system. The projected figure of £150m is three times what ITV makes at the moment. Can it do it?

Well, the broadcaster launched its broadband TV service summer, and it now has a broad range of recent and archive programming available to view online, but much of this is spoiled by the amount and style of advertising on offer. It's too much...


Microsoft acquires shopping comparison site

Microsoft yesterday acquired Jellyfish, a shopping comparison site which offers cashback on purchases for users, and ranks retailers according to the amount they agree to lower their prices.

The terms of the acquisition were not disclosed, though Jellyfish raised $5m in funding last year from Kegonsa Capital Partners and Clyde Street Investments.


Yahoo! ugrades its user experience

Yahoo! has made a number of changes to its search engine, adding a search assist feature, as well as beginning to display videos, photos and other media in search results.


Affiliate marketers out in force as investment surges

The thriving nature of UK affiliate marketing was very much in evidence last week, with a combination of events and new market data adding to the feeling that the industry's star is very much in the ascendancy.


Interview: Timo Soininen, CEO of Sulake

Timo Soininen is the CEO of Sulake Corporation , the Finnish digital media group that owns virtual world Habbo Hotel, as well as other online games and social networks.

We asked him about the risks and rewards for brands targeting online communities, as well as the company’s plans for the future.


Online ad spending up 40%, overtakes direct mail

The IAB’s online ad spending figures for the first half of the year are out, and show a gain of 41.3% to a half-year record of £1.33bn.

Online now accounts for just under 15% of the total ad market in the UK and could reach £2.75bn this year, according to the group.

It passed £2bn for the first time last year.

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Brands under user review spotlight, says study

A new survey from Deloitte & Touche has provided more evidence of the influence of user-generated reviews on consumers, as well as their growing significance for brands and etailers.

The study focused on US shoppers, and found that of the 62% of respondents that read user reviews, more than 80% had been ‘directly influenced’ by them – i.e. the reviews had either confirmed their initial choice or changed their mind.


Joost opens to the public

P2P streaming TV site Joost is now available to the general public, though still in beta, as the company says it still has one or two technical problems to iron out.

2 comments changes its subscription model is moving away from a subscription only model in favour of a new, hybrid structure that allows people 30 views per month before its fees kick in.

More newspapers have accepted the need to abandon subscriptions and increase their web traffic, while hopefully making enough from increased ad revenue to cover the lost income from subscribers.