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Miva agrees PPC deal with Condé Nast

Digital advertising network Miva Media has inked an exclusive PPC content deal in the UK with Condé Nast Interactive, beating off competition from Yahoo! and Google.

Miva will deliver PPC ads across Condé Nast Interactive's portfolio of 12 UK websites, which includes Vogue.com, GQ.com, Houseandgarden.co.uk, and Tatler.co.uk.


All in one search engine launches in the UK

WebFetch is a search engine which claims to give its users the 'best search results available on the web' by combining search results from the major search engines.

WebFetch's search results can be displayed by relevance or by search engine, though you need to scroll down the page for organic results if you display Google and Yahoo results.


Sexy Amsterdam sells for $50k on eBay

The virtual Amsterdam, that is. An adult entertainment company has just off-loaded a Second Life recreation of the Dutch city.

Complete with tram-lined waterways and public squares, the Amsterdam sim is actually a dedicated sex haven occupied by lady avatars of the night and stores selling sexual merchandise.


Web video ads 'better than TV and banners'

Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.

Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.


Sorrell settles 'mafia' blog libel case

WPP boss Martin Sorrell has dropped a libel action against two employees he claimed had used an anonymous blog to slur his character, instead opting to settle for £120,000.

Marco Benatti and Marco Tinelli, heads of a WPP Italian subsidiary, were alleged to have likened Sorrell to a Godfather-type mafia boss and published "grossly offensive" images of the advertising chief and an ex-lover.

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BBC told to rethink online ad plans

The BBC Trust has asked the BBC's management for more information on its proposals to carry advertising on the Corporation's websites outside the UK.

The BBC Trust has asked management to look into the matter further, and wants to know how ad revenue would be invested into the BBC's UK services for the benefit of the licence payer.


Online ad spend overtakes newspapers

UK online ad spend has overtaken that spent on national newspaper advertising for the first time, while Google has also extended its dominance of the market.

New figures from the IAB and PwC reveal that online ad spending passed the £2bn mark for the first time last year, with the market growing by a massive 41% from 2005.


Email users savvy about managing inboxes - survey

A survey by the Email Sender and Provider Coalition (ESPC), an anti-spam organisation, has shown that US email users are increasingly savvy when dealing with spam and unwanted emails.

The survey, carried out in conjunction with market research firm Ispos, polled 2,252 internet users who use AOL, MSN/Hotmail, Gmail and Yahoo for email.


Wednesday 'best' for e-mail marketing

E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.

Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.

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Orange to deliver mobile Bebo in UK

Bebo has reportedly signed an exclusive UK deal with Orange that will place the youth-oriented social network on mobile handsets from the summer.

Orange customers will get to edit profiles, message friends and write blog posts, although exclusivity will last for a limited time before Bebo makes the service available to other networks.


Xbox Live, Major Nelson, and the Twitter epiphany

Xbox Live, Microsoft’s killer online gaming platform, was down for maintenance yesterday for a lot longer than was anticipated by the Redmond giant, something which caused a predictable wave of panic among the gaming community.


DoubleClick to sell up?

DoubleClick is in 'active talks' with Microsoft and other potential suitors over a sale, according to the Wall Street Journal.

The digital marketing group has reportedly appointed investment bank Morgan Stanley to review its options, including a sale or stock market listing.