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Rupert Murdoch's Fox Interactive Media has bought interactive advertising technology company, Strategic Data Corporation.
SDC specialises in the delivery of online advertising, and its technology will be used to serve FIM's network of sites, including MySpace.
Creative Commons and Google in the UK have joined to invite Britons to produce videos depicting life in the country.
Mix & Mash, a new competition, asks people to delve into the vaults of freely-available, CC-licensed video clips and remix footage to make a film on the theme "Britain Rules, Britannia Sucks".
In-podcast advertising is set to grow to over five times its current value by 2011, according to a new report.
An eMarketer study forecast US advertising spend targeted toward podcasts will reach $240m by 2008 and $400m by 2011. That is despite pessimism over the popularity of podcasts amongst audiences.
A new study carried out by Adams Media Research predicts that fees generated by downloads of TV and movies will exceed that from adverts on free programming.
The US study predicts that advertisers will spend $1.7bn (£871m) on internet video streams to PCs and TVs, while movie and TV downloads will generate consumer spending of $4.1 bn (£2.1bn) by 2011.
A UK-based sports social network, iSporty, has been launched, offering members a combination of interactive content and sports news, as well as forums and photos.
The site, which was previously called tiredandtested.com, says it is aimed at people who play sports at every level.
Google has added Google Docs & Spreadsheets to its Google Apps On Your Domain offering, in another sign of the search giant's slow, mythological creep toward a Web 2.0-style Office rival.
Google Apps allows site administrators to issue users with white-label installations of Google's Gmail, Calendar, Talk, Start Page and Page Creator services, with apps accessible from the owners' domain name rather than on google.com.
The recent petition against the proposed introduction of road pricing, which has gathered over 1.5m ‘signatures’, has led to a huge rise in traffic to the 10 Downing Street website.
By introducing the auction model to display advertising, he hopes to benefit advertisers, agencies, ad networks and publishers. Ten sales houses have signed up to trade on the exchange when it goes live.
We caught up with him while he was over in London recently, to talk about why he chose to launch in the UK before the US or China, what political and technical challenges he faced, and what impact AdECN might have on the overall ad market.
Several big brands including Orange, B&Q and 3 seem to have been underperforming on eBay recently, posing questions about the effectiveness of their stores on the auctioning site.
The companies have been using eBay to sell surplus or reconditioned stock - items that can no longer be sold to high street customers but have huge appeal to bargain hunters.
Customer satisfaction with e-commerce sites improved for the second year in a row, according to the American Customer Satisfaction Index (ACSI) released by the University of Michigan.
Online retail achieved a score of 83 on ACSI's 100 point scale, while offline retailers scored 74.4. The survey was carried out in conjunction with ForeSee Results.
Chewing gum maker Wrigley has launched a digital marketing campaign with a difference, rolling out a series of games on Nintendo's Wii games machine.
First launched in 1997, it includes a selection of brand-laden games like Altoids Sheep and The Great Flying Mintini. Availability on the Wii means players will be able to use Nintendo's innovative wiimote controller to interact with the features.