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Jakob Nielsen has released another eyetracking study that throws unethical advertising techniques into the spotlight. Only this time, it is from a publisher's perspective, and while interesting it's nothing particularly new.
The study investigates the effectiveness of 'making ads look like content', and concludes that more users will take notice of such an ad.
There’s an interesting study out today from Jupiter Research that adds weight to the notion that offline advertising plays a big part in driving targeted and demand-driven search activity.
The survey, responded to by over 2,000 internet users in the US, found 67% of the online search population had been driven to the web to look for something they had seen or heard of offline.
This reflects our thinking, and mirrors what we've been hearing anecdotally. Nobody visits Google without having a search query in mind. What triggers such a query? Offline advertising is one such influencer, and Jupiter has some good stats on this after the jump...
American Airlines has become the most high-profile company so far to sue Google over brand-bidding on its search platform.
The airline, the world’s largest, claims Google violated trademark law when selling ads alongside terms like American Airlines and AA.com.
IPC Connect is taking aim at the UK women's market with the beta launch of goodtoknow, a site that provides tips on women's health, diets and food.
Britain’s bad weather helped etailers boost sales by 80% last month as more shoppers used the web rather than venture out into the rain.
The IMRG said internet sales increased to a record £4.2bn in July, up from £2.34bn in the same month last year.
Horsemouth is a new social network, currently in beta, which has been set up to allow people to share their experiences and provide advice for others.
A survey by cashback website Quidco has found that one in three British consumers have stopped using price comparison sites, with a further 47% put off by 'biased' results.
The consumers are reportedly concerned that results on the sites are displayed according to which company pays the most for their listings.
Travel review site TripAdvisor has acquired Where I've Been, a Facebook app build by an independent developer, for $3m (£1.5m) - the biggest deal yet for a Facebook widget.
The app lets Facebook users add a map of the world to their profile pages, to show which countries they have visited. More than 2.3m people have signed up for the widget.
Mattel's high-profile recalls of defective toys have seen the firm attracting a huge amount of attention this week, but is it doing all it can to get information out to worried parents on the web?
The US company, which has been forced to recall millions of toys in the last few weeks, saw a huge rise in visits from UK web surfers on Tuesday, the day the story of its latest problems broke, according to Hitwise.
I was one of the speakers and attendees at the inaugural eTail UK conference this year in the UK. I scribbled down lots of notes intending to do a series of blog posts based on what I heard and learned.
That was over 2 months ago now… But I thought I’d at least capture a few snippets of interest that I still remember.
We’ve just published our 2007 Search Engine Marketing Buyer's Guide and the sector is looking as healthy as ever.
We forecast that UK spending on Search Engine Marketing will increase 58% this year to £2.22bn - and although that growth rate is down from 65% in 2006, the market still looks to have plenty of room for growth in the future.