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Healthcare organizations, including pharma and medical device firms, have been clamoring to hire marketers.
Despite the clamour, salaries for healthcare marketers dipped in the past year according to Medical Marketing & Media's (MM&M) 2016 Career and Salary Survey, which polled 953 individuals employed in this role.
We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.
Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.
Large numbers of consumers turn to online reviews when evaluating products and services, so it's no surprise that many businesses take them very seriously.
While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to make lemonade out of lemons when customers complain about your business online.
Wow, this week's digital news was right on trend.
Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.
Reader, get stuck in!
Improving customer experience (CX) is still a work in progress at most organisations.
Despite years of discussion, most brands still do not have a CX programme in place.
What is faceted search and why is it so important?
By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.
What tactics can retailers use to make the most of seasonal shopping opportunities?
Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.
In today's mobile market, smartphones are becoming ever more prominent, partly at the expense of tablets.
With worldwide shipments growing to 335m this Q1, smartphones also now deliver the majority of mobile transactions (above tablets) in every major market.
In comparison, shipments of tablets have dropped 15% year-on-year.
Rolling out a digital product or even an iteration, whether it’s a website or a mobile app, requires a substantial amount of time, effort, finances and expertise.
For many businesses, the only way of finding out whether their product or service works is to launch it to the public, and user experience plays a crucial role in how the product is perceived.
Personalisation is an exciting topic for marketers these days.
In a 2016 Econsultancy survey, Customer Experience Maturity in Australia and New Zealand, more than two in three (69%) regional marketers said that 'personalising customer interactions' was 'very important'.
Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.
Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world's largest social network.
Email marketers are, in my experience, pretty awesome people. They are the unsung heroes of digital marketing departments.
And yet, they’re often ignored when bigwigs talk about “digital marketing”, despite email delivering awesome ROI.
So here’s what you, email marketers, should do to get noticed in your company.