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Blog

10 exciting digital marketing stats from this week

We resisted the temptation to make this week’s roundup a Black Friday bonanza, but don’t worry, it still includes more shopping-related stats than you can shake a stick at.

There’s also news on search behaviour, digital natives, dark social and more.

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Why personalisation is key to Trainline’s social media strategy

The UK’s rail system has got to be one of the most-complained about services on social media.

With delays and cancellations, here there and everywhere – Twitter is usually a firestorm of negativity.

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Grabbing attention online: Three questions to kickstart your strategy

Understanding how to get attention is perhaps the most underrated business skill in the 21st century.

Before the digital age, meaningful attention for a brand, business or public figure could only be gained through those that controlled distribution, like news outlets, television stations and radio platforms.

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apple black friday

All the digital news stories you missed this week

Happy Black Friday to you all - undoubtedly the most sanctified and unanimously-loved day of them all.

It's not been the busiest week of digital news, but there's plenty a discerning reader like you needs to keep abreast of.

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benefit facebook live

Instant social: How can brands connect with people in the moment?

Brands have had great success using social media to start conversations with fans and followers.

However, with the advent of instant social apps, brands now need to find new ways to connect in the moment.

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How to identify retail customers in store

Identifying customers in store can help tie together sales information and enable a deeper more meaningful relationship with the customer.

But how do we do it well?

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Eight of the best booze brands on social media

Social media can be a tricky beast for alcohol brands.

With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant struggle – especially at Christmas time.

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buster

Why Asda and Waitrose have won the battle of the Xmas TV adverts in 2016

My overwhelming feeling after watching a whole bunch of Christmas adverts is that brands aren't really sure what approach to take.

Have they misjudged the consumer of 2016? Let's start with John Lewis...

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How UK retailers are promoting Black Friday online

Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year - even extending the event to an entire two weeks.

Here’s a look at how six UK brands are honing in on bargain-hungry consumers.

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What are dark Facebook posts?

In last week’s stats roundup, I reported how more companies than ever are investing their budgets in Facebook dark posts.

But wait just a moment - what exactly are dark posts?

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thinking emoji

Forget learning to code; what should marketers really know?

It is a common refrain on industry blogs - "marketers should learn to code" - but it doesn't really make sense.

Hands up, I've said it myself in the past. But what I was really referring to was learning the very basics of code, so marketers can get better at working with analytics, agencies and their tech teams. 

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converse

How retailers are targeting Generation Z

I recently wrote about how brands are targeting older generations.

But what about the other end of the age scale?

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