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I tried to understand header bidding in programmatic advertising, but I hit a brick wall of incomprehension.
I got completely confused reading about how real-time bidding (RTB) works.
Premier League football clubs tend to have dreadful websites.
Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.
Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.
It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.
If there’s one person who can sell frozen pizza, you’d think it’d be Peter Andre.
However, you might have noticed that Iceland, the UK’s frozen supermarket chain, has stopped airing TV adverts featuring the overly-enthusiastic Aussie.
It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.
What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.
In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a 'quaint' tourist destination.
How did Disney pull itself out this and achieve record revenues in 2016? Digital transformation.
According to a recent report by KPMG Nunwood, levels of customer service in the UK are on the up.
Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50.
Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions.
Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take.
Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.
In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.
In 2017, more websites will be reducing their primary navigation options.
But why, and who has done this already?
Google has been increasing its focus on travel for a while now.
Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector.
At the end of last year, we asked a few experts to predict the social media trends we’ll be seeing in 2017.
Live video was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic - artificial intelligence (or AI).