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Yes, yes, we'll be talking about Pokémon.
But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.
Here's your five minute update on the week's digital news.
According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.
Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
I've been reading our CMO's Guide to Programmatic and publishing some highlights here on the blog.
For this post, I've concentrated on the trend of bringing programmatic in house. What's driving it and why?
Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.
In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.
On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.
The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.
It’s an emotive subject as it plays to wider fears about computers stealing our jobs.
Silicon Valley icon Steve Wozniak will headline this year's Festival of Marketing.
The personal-computer pioneer and philanthropist heads a packed lineup at the unique event, which takes place on 5-6 October in London.
One might assume that when global brands run social media pages in foreign markets that they localise the content.
Surprisingly, though, many don't.
For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.
I use Fitbit religiously to track my steps, heart rate and sleep patterns.
I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.
While mobile has become an increasing focus for digital organisations in the past few years, when it comes to executing a streamlined strategy, it appears many are still lagging behind.
As the latest Econsultancy/Adobe Digital Intelligence Briefing highlights, 48% of organisations don’t have a proper plan in place.
And out of the rest that do, many admit to a lack of cohesion.
Pokémon GO quickly drains your phone battery, crashes with alarming frequency, has a dodgy UI and is lacking instructions.
But still, the app is incredibly popular, with TechCrunch estimating 7.5m downloads in the US and SimilarWeb reporting 60% of these downloaders as daily active users. Nintendo's value, unsurprisingly, has sky-rocketed.
So, with augmented reality (AR) a big part of the game (enabling you to see and catch Pokémon), is this a breakthrough moment for AR?