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Blog

10 notable digital marketing stats of the week

This week's stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.

Check out the Internet Statistics Compendium for lots more information and insight.

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pokemon go

The week's news in digital (in five minutes)

Yes, yes, we'll be talking about Pokémon.

But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.

Here's your five minute update on the week's digital news.

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How marketers can use new tech to deliver meaningful brand experiences

According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.

Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. 

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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house

Programmatic advertising: Why the trend for moving it in house?

I've been reading our CMO's Guide to Programmatic and publishing some highlights here on the blog.

So far, I've touched on challenges of programmatic and the basics of mobile programmatic.

For this post, I've concentrated on the trend of bringing programmatic in house. What's driving it and why?

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ooh

Six case studies that show how digital out-of-home advertising is changing

Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.

In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.

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Can we overcome the tension between programmatic and creativity?

On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.

The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.

It’s an emotive subject as it plays to wider fears about computers stealing our jobs. 

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steve wozniak

Steve Wozniak, co-founder of Apple, to headline Festival of Marketing 2016

Silicon Valley icon Steve Wozniak will headline this year's Festival of Marketing.

The personal-computer pioneer and philanthropist heads a packed lineup at the unique event, which takes place on 5-6 October in London.

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Three reasons why you should localize social media posts

One might assume that when global brands run social media pages in foreign markets that they localise the content.  

Surprisingly, though, many don't.

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Personal data and privacy in the digital healthcare age

For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.

I use Fitbit religiously to track my steps, heart rate and sleep patterns.

I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.

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Mobile marketing strategy: Four key charts from our latest research

While mobile has become an increasing focus for digital organisations in the past few years, when it comes to executing a streamlined strategy, it appears many are still lagging behind.

As the latest Econsultancy/Adobe Digital Intelligence Briefing highlights, 48% of organisations don’t have a proper plan in place.

And out of the rest that do, many admit to a lack of cohesion.

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pokemon go

Should Pokémon GO give marketers hope for augmented reality?

Pokémon GO quickly drains your phone battery, crashes with alarming frequency, has a dodgy UI and is lacking instructions.

But still, the app is incredibly popular, with TechCrunch estimating 7.5m downloads in the US and SimilarWeb reporting 60% of these downloaders as daily active users. Nintendo's value, unsurprisingly, has sky-rocketed.

So, with augmented reality (AR) a big part of the game (enabling you to see and catch Pokémon), is this a breakthrough moment for AR?

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