Enter a search term such as “mobile analytics” or browse our content using the filters above.
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.
In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.
"Bots are better without the conversation."
With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'
Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet.
The promise of programmatic is that mass advertising can be individually tailored to create personalised, one-to-one communications.
Back Me Up is an insurance company and app for 17-49 year olds.
The service is a masterpiece of marketing and design for younger customers.
What’s the difference between exaggeration of the truth and misleading information?
In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.
Our latest 'Day in the Life' features a topic we haven't covered yet - PR.
Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.
She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.
An FAQ page is often one of the most neglected and uninspiring parts of a brand website.
Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.
Not to mention save them from endless (and very repetitive) enquiry emails.
The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!
This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.
It can be tricky enough for brands to engage people over social media, but what about service providers?
What about the shopping malls, theatres and transport hubs that we use every day?
Since 2007, TotallyMoney.com has become one of the biggest credit comparison sites in the UK.
I recently sat down with CEO Alastair Douglas to get his thoughts on the company's success, future challenges and consumer-facing finance in general.
Here's what he had to say!
Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.
Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.
Here's what you missed...