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Blog

BSkyB subscriber numbers up, broadband on track

BSkyB today announced a strong rise in subscribers to its pay-TV services, though profits have been hit by the cost of launching a new broadband service.

The company had its best Q1 performance in three years, adding 82,000 digital satellite customers up to September 30th. BSkyB now has 8.25 million subscribers in total.

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Startup provides better search for BBC video clips

Former head of BBC News Online Bob Eggington has launched a video search engine called searchbbcvideo.com to allow users to scour the BBC archives for clips.

The company claims that the new site it does a better job of finding BBC videos than the corporation’s own online search tools.

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Audible’s losses grow, rolls out new marketing plans

Podcasting company Audible has reported widening losses in Q3, despite turning a profit at its UK subsidiary and seeing growth in subscribers.

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Amazon trials 'Clickriver' PPC ad platform

Amazon's A9 develops Clickriver PPC platform Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.

Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.

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Second Life for businesses - do's and don'ts

Second Life - Businesses Businesses are rushing to get involved in web-based 'virtual worlds' such as Second Life, to take advantage of the marketing opportunities they offer.

Catherine Smith of Linden Lab, the creators of the hugely popular Second Life community, spoke to us about the pros and cons of launching these campaigns.

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Advertising on social networks to reach $2 billion by 2010

A new report predicts that ad spending on social networks is growing rapidly as more advertisers take advantage of the huge audiences generated by such websites.

According to the eMarketer report, ad spending on social network sites is predicted to reach $2.15 billion by 2010, with MySpace predicted to continue its dominance.

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Fake Web 2.0 vs Real Web 2.0

Is YouTube really a Web 2.0 site? A pointless question, you might think, especially when its founders have just sold the site for $1.65bn.

But not according to a recent blog by Lawrence Lessig, which seems to have sparked off a weird political row over sites that allow users to share content online.

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Yahoo launches new food site

Yahoo has today launched a new US website devoted to food, in an effort to offer more unique content and boost its advertising sales.

Yahoo’s food site will feature a searchable recipe section, as well as videos and blogs from a range of celebrity chefs. It will launch in the US initially.

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IT vendors need to consider broader business audience

As solid web platforms have increasingly become a pre-requisite for business success, there is now more interest in technology from marketers and broader business folk right up to the boardroom.

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Email Q&A's From The Floor At ECMOD

Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event.  At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing. 

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Utube sues YouTube, seeking pay-out

uTube sues YouTubeAn American tubes and pipes manufacturer whose website is registered at utube.com is suing YouTube after being deluged with traffic from millions of users mistakenly seeking the video sharing network.

Universal Tube and Rollform Equipment Corporation said the cost of hosting utube.com had skyrocketed in the last couple of months thanks to the word-of-mouth popularity of youtube.com.

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Multi-channel firms ignore Online Customer Experience at their peril

Many organisations deserve credit for taking Customer experience seriously but what is not so apparent is how widely the quality of online engagement is being properly understood and digested.

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