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Entertainment marketing outfit AzACreations has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success.
The report provides some useful tips on how to make the games themselves grab users’ attention. These include: setting targets for players, clear rules, allowing feedback, and enabling in-game characters to grow and develop.
It also offers ten reasons why viral campaigns fail, which we'll list after the jump...
A recent New Media Age cover story titled “Search agencies feel the heat as media agencies muscle in”, which outlines recent big account wins by media agencies (like Carat Digital, Diffiniti etc.) at the expense of specialist search agencies, has excited much debate.
So which is right? Why would you go with a media agency, or a search specialist? Is paid search just a media buy, or something more?
Michael Zhang at Folksonomy has a great interview with John Battelle of Federated Media, in which he shares his tips for bloggers.
Employment experts suggest that the cost to business of employees surfing the net for their Christmas shopping on company time could be £7 billion this year, although frankly this research is somewhat misleading.
The prediction comes from the Employment Law Advisory Service (ELAS), which advises employers to lay down rules for staff to minimise the risk of losing hours to internet shopping.
All things considered, this sounds a bit Orwellian for our liking. But first, let's look more at this ELAS research...
Accessibility group Segala’s recently-launched partner programme has been adopted by a number of agencies in recent weeks, which can now award ‘trustmarks’ to accessible websites.
Michael Arrington reports that Myspace is set to clamp down on copyright infringement through a deal with digital entertainment company Gracenote .
Online customer service departments may be dealing with up to five times more emails in the pre-Christmas run up than at any other time of the year.
The two weeks before Christmas will be a busy one as anxious customers contact retailer’s customer service departments to see whether their purchases are going to turn up in time for the big day.
Web developers and businesses continue to develop Flash based websites, despite the well-documented drawbacks in terms of SEO and usability.
When used well, Flash can be a great tool for the presentation of rich content, but pure flash websites, though they may look good, can annoy the hell out of visitors.
After the jump, some reasons why...
Tough guidelines issued by Google to those who persist in using the company's name as a verb have provoked an angry reaction from users.
The search giant first got riled by the passing of its brand into common lexicon back in 2003, when it issued Word Spy proprietor Paul McFedries with a cease-and-desist letter commanding his removal of the word "google" from his site.
Whilst we get all excited about social software and Web 2.0, does the average web user care at all? Should they?
888 Holdings has confirmed it has held preliminary takeover discussions with unnamed third parties following reports that it is negotiating a merger with fellow online gambling firm PartyGaming.
The two troubled companies are in talks to create a £1.6bn business in a bid to rebuild after last month’s online gambling ban in the States, according to the Sunday Times.
Web-based ad agency Spot Runner has confirmed it has gained a new round of funding from WPP, CBS, Interpublic and other major media groups.
The firm, whose site enables small companies to create and place ads on local TV stations, said it had received $40m to expand into new forms of media, including online video, video-on-demand and IPTV.