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Pharma must use digital to meet the needs of decision makers: report

The decision makers who decide which drugs appear on their hospital or insurance plan's drug formulary are increasingly reliant on information delivered through digital channels, presenting pharmaceutical companies with a digital imperative.

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Eight effective examples of quizzes in content marketing

From your ‘spirit animal’ to what you spread on your toast in the morning – some brands probably know more about you than your closest mates.  

How, exactly?

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swansea app

How mobile apps can shape the Premier League fan & player experience

At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).

After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.

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john goulding

A day in the life of... product director at Media iQ

John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.

Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.

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10 thrilling digital marketing stats we’ve seen this week

It’s that time of the week when we regale you with some glorious digital marketing stats.

This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the Internet Statistics Compendium for lots more.

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Mobile’s sorted isn’t it?

Mobile’s sorted, isn’t it? So why aren’t things getting better for many hotel chains?

It goes without saying that if you're a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.

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ikea pets

The most joyful digital news stories from the last week

I enjoyed writing this week's joyful digital news. I hope you enjoy reading it.

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Majestic Wine revamps website with focus on some familiar social proof tactics

Most people buy wine as part of their weekly shop or during a last-minute dash to the off licence. 

Majestic Wine is perhaps a destination for the more discerning drinker. However, with over 200 stores in the UK and a recently revamped ecommerce site, it’s aiming to draw in the masses with a customer-centric UX. 

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The myth of storytelling in marketing and why brands should encourage 'story sharing'

The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on.

It is this transferred passion and heritage that makes the word, and associations we have with it, so powerful. 

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cro importance

Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?

Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.

This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.

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The single best way to improve your online advertising

One of the most popular topics at Econsultancy events is online advertising.

Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.

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How to engineer your definitive digital PR campaign

Digital PR is currently experiencing a boom.

With Google increasing its scrutiny on what it believes to be unnatural or spam links, and old school black-hat link-building techniques being rendered useless thanks to this year's Penguin update, marketing managers are realising that mentions and links from the press are becoming vitally important for their marketing strategy.

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