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Blog

2017

SEO trends in 2017: What do the experts predict?

What will 2017 bring for SEO?

Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future.

1 comment

Five ways luxury brands attempt to increase conversions online

Luxury shopping tends to be more of an understated affair than on the high street.

Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.

1 comment
design

How can marketers employ design thinking?

In a previous article, 'What is design thinking?', I discussed the Fjord methodology for service design.

This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied. 

Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.

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Six things every email marketer should be doing now

Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.

Most people's lives are so entangled with their emails that living without them would be unthinkable.

3 comments
pwa

What are progressive web apps (PWAs)?

You may have heard of Accelerated Mobile Pages but what about Progressive Web Apps (PWAs)?

If you need a primer, this should help.

1 comment

Facebook Live has become must-see TV for healthcare marketers

If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.

But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.

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#OMGB

Why UGC is the future of social media in travel and tourism marketing

Relying on user generated content (UGC) in social media marketing can be a gamble.

It can work if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.

But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.  

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Six examples of Christmas email marketing from fashion retailers

We’re hurtling head first into December now, which means Christmas emails are in full swing.

So, how are fashion brands executing this year?

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Three musts for online retailers to prepare for the last-minute rush

The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.

According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.

2 comments

Brand Commerce: Navigating through online customer indecision

Congratulations! So you’ve done a great job and attracted some visitors to your website.

Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers.

With 68.8% of online baskets being abandoned, this is no small feat.

0 comments
andreas - presencekit

Start Me Up! PresenceKit builds mobile apps in 48 hours

Start Me Up is our regular feature profiling startups in ecommerce and marketing.

This week, we've been speaking to PresenceKit, a new platform for app development.

Here's what they had to say...

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penguin

What were the biggest SEO trends of 2016?

It's that time of year again; time to take stock of everything that's happened in marketing since January.

Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.

0 comments