Keyword research for UK sites is a different ball game

Keyword research is one of the most tempting parts of a search engine optimisation campaign to outsource.

My advice to UK SEO consultants and webmasters is to be very careful.


Forrester: Blow your money on social marketing

Last week, I was pointed in the direction of an article entitled: “Online Social Media Cheap Alternative In Face Of Recession”.

It describes how Forrester Research is advising marketers to “spend more on online social media as a cheap, efficient way to advertise during tougher economic times.”

Given the fact that it’s increasingly becoming clear that marketing on social networks is ineffective for the vast majority of marketers who have tried it, and is losing money for even the Googles of this world, Forrester Research’s 'research' seems to be quite contrarian to say the least.


How do e-commerce companies manage online returns?

Returns policies are a key battleground among online retailers for customer loyalty, since customer satisfaction is one of the most important metrics in business.

Yet a recent study by Snow Valley found that many UK web firms provide unclear or hard to find instructions for consumers that want to return purchased products.

Is there any benefit to this approach, when we know that highly visible policies can engender trust, helping to boost conversion rates?

After the jump, let's look at seven ways of improving your returns policy / strategy...


Swatch's Valentine competition isn't too Flash

Using print advertising to drive traffic to online properties is a great example of integrated marketing.

Except when the consumers can't access the site.


Free shipping = lots of sales

Free delivery offers are the main driver behind online shoppers' purchase decisions - more so than even their site experience, a new study by ForeSee Results has indicated.

The company surveyed more than 10,500 visitors to 30 top retail websites in the UK to find out what drives site traffic, sales and satisfaction.

Over a third (34%) cited free delivery as the most important factor in their last purchase decision. A positive site experience was the only other thing mentioned by a significant amount of respondents (15%).


Optimising your site's news section

Most large companies are scared of blogging and yet they have quite a good news section.

My belief is that the two are not really that different.


Decision time for Yahoo

Disappointing results, job cuts, the loss of its former CEO and a takeover approach from arch-rival Microsoft.

We take a look at a tumultous past couple of weeks for Yahoo.


The Web Week in Review

The past week was again dominated by big topics driven by the economic landscape.

From Microsoft's attempted buyout of a struggling Yahoo to Cisco's disappointing financial outlook, it's clear that the Fun Train has left the station and the Reality Train is on its way.


Guy Kawasaki on VC money, entrepreneurship & Web 2.0

We caught up with Guy Kawasaki, managing director of Garage Technology Ventures, ex-Apple evangelist and most recently, co-founder of, to talk about venture capital, startups and his latest project,


The subject line is not a marketing device

The subject line has evolved. It is now a filter and not a marketing device. 

Those using it to tease extra opens run the risk of sender reputation damage for little incremental revenue.


The power of universal search

For some time now, Google has been including more and more elements into its search results. These extra elements are called Universal Search.


Has the tipping point arrived for the mobile web? Are you ready?

Commentators have been predicting the explosion of the mobile web for years now, but a couple of factors suggest that this year they may be right.