{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.


10 great ways to explain Affiliate Marketing

I've been pondering lately how it is that Affiliate Marketing, which helped to generate more than £2 billion in UK e-commerce revenues last year, has scarcely ever got a mention in the national mainstream press.


Bubbl.us makes brainstorming / mindmapping easy

Bubbl.us is a site which provides users with an interactive and attractive interface with which to make brainstorm and organise your ideas online. 

Bubbl.us is the brainchild of Russian Kirill Edelman, a web designer who resides in the US. The site uses Flash and Ajax technology to help you organise your ideas simply and effectively.


Wikio raises £2.7 million in VC funding

Wikio, a European social bookmarking site, has received almost £2.7 million in a Series A round of funding led by Lightspeed venture Partners and Gemini Israel Funds.

Wikio originally launched in France and Italy in June 2006, and claims to have had almost a million unique visitors per month since then. The company has since launched its site in Germany, Spain and the US, with a UK version planned for this year.


Email trends - trust and frequency still key

The results of a consumer email survey suggest that, though many consumers rely on email for shopping news and ideas, consumers are becoming savvier in the management of their inboxes

Return Path’s third annual Holiday Email Survey looks into the responses of 2,400 US and Canadian consumers in November and December 2006.


Find the Gap.com (oh, actually you can't)

After almost three years of weak sales Gap CEO Paul Pressler has stepped down to enjoy more than £7m worth of severance pay. Why is the 3,100-store company suffering? One look at Gap’s website tells you all you need to know.

With just 107 words of readable text on its homepage, the Gap site is far too fond of pretty pictures for its own good. Being image-heavy isn’t always such a big problem, especially in these broadband-enabled times, but Gap has failed to strike the right balance between pictures and prose.

The main consequence for Gap is rubbish search engine visibility. Is it any wonder that the firm sales are in freefall?


European VC investment in Web 2.0 grows in 2006

Paul Fisher has an excellent round-up of European seed and first rounds of VC investment from 2006. He reveals that more then £144 million was raised by 54 European Web 2.0 companies last year.

In his post, Paul points out the rapid growth in investment levels - in 2005, just £24 million was invested into Web 2.0 companies. That figure rose to £79 million in 2006.  


Teen girl site adopts self-service ad strategy

Flip, Condé Nast’s upcoming social networking site for teen girls, is to follow in the footsteps of Bebo  and allow its members to influence the ads they receive.

Media Week reports that users of the site, due to launch in early February, will be able to select which brands’ ads they will see, while also being offered the option to include ad-supported content in their pages.


Google - friend or foe to affiliates?

One of the questions we asked in the UK Affiliate Census (published this week) was whether or not respondents believed that 'Google was damaging the affiliate marketing industry'.

A third of affiliates (34%) agreed with this statement compared to 26% who disagreed.


BBC in talks with Google over content deal

Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.

It is believed that the BBC is interested in promoting its programming via YouTube and Google Video,  in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.


Copycat Coke settles ninja kitten claim

Unsigned British band 7 Seconds Of Love has reached an out-of-court settlement with Coca-Cola over the soft drinks giant's use of their material in a TV commercial.

An advert for Coca Cola, shown in Argentina, borrowed liberally from the music and video for the band's song Ninja, from 2005, which featured kittens in ninja outfits bouncing up and down.


Q&A: Snipperoo’s Ivan Pope on brand widgets

Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched last year, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. It is also planning to launch an API which it hopes will ease the large-scale distribution of widgets for content producers.

With some expecting 2007 to be the 'Year of the Widget', we asked Ivan what online retailers and advertisers can do to get in on the act.


2007: The Year of the Customer?

A number of reports have declared that 2007 is ‘the year of the customer’.  For many it is because every year is the year of the customer.  For others, it is because they are jumping on the latest fad. 

Being customer focused is a challenge, but many have succeeded.  In the blog post I'll reveal ten lessons from companies that have achieved award winning Service Excellence.