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The results of a consumer email survey suggest that, though many consumers rely on email for shopping news and ideas, consumers are becoming savvier in the management of their inboxes
Return Path’s third annual Holiday Email Survey looks into the responses of 2,400 US and Canadian consumers in November and December 2006.
After almost three years of weak sales Gap CEO Paul Pressler has stepped down to enjoy more than £7m worth of severance pay. Why is the 3,100-store company suffering? One look at Gap’s website tells you all you need to know.
With just 107 words of readable text on its homepage, the Gap site is far too fond of pretty pictures for its own good. Being image-heavy isn’t always such a big problem, especially in these broadband-enabled times, but Gap has failed to strike the right balance between pictures and prose.
The main consequence for Gap is rubbish search engine visibility. Is it any wonder that the firm sales are in freefall?
Paul Fisher has an excellent round-up of European seed and first rounds of VC investment from 2006. He reveals that more then £144 million was raised by 54 European Web 2.0 companies last year.
In his post, Paul points out the rapid growth in investment levels - in 2005, just £24 million was invested into Web 2.0 companies. That figure rose to £79 million in 2006.
Media Week reports that users of the site, due to launch in early February, will be able to select which brands’ ads they will see, while also being offered the option to include ad-supported content in their pages.
One of the questions we asked in the UK Affiliate Census (published this week) was whether or not respondents believed that 'Google was damaging the affiliate marketing industry'.
A third of affiliates (34%) agreed with this statement compared to 26% who disagreed.
Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.
It is believed that the BBC is interested in promoting its programming via YouTube and Google Video, in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.
Unsigned British band 7 Seconds Of Love has reached an out-of-court settlement with Coca-Cola over the soft drinks giant's use of their material in a TV commercial.
An advert for Coca Cola, shown in Argentina, borrowed liberally from the music and video for the band's song Ninja, from 2005, which featured kittens in ninja outfits bouncing up and down.
Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched last year, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. It is also planning to launch an API which it hopes will ease the large-scale distribution of widgets for content producers.
With some expecting 2007 to be the 'Year of the Widget', we asked Ivan what online retailers and advertisers can do to get in on the act.
A number of reports have declared that 2007 is ‘the year of the customer’. For many it is because every year is the year of the customer. For others, it is because they are jumping on the latest fad.
Being customer focused is a challenge, but many have succeeded. In the blog post I'll reveal ten lessons from companies that have achieved award winning Service Excellence.
Another week goes by and another study is released which highlights the strength of social media.
Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.
A demand from the US Department of Justice for financial institutions in the UK and other European countries to hand over data connected with online gambling has hit shares in betting firms today.