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Blog

How search results are re-ranked

Search Engine Journal has pointed out an excellent article by Bill Slawski on the complicated business of how search companies re-rank results.

It is important to get to grips with some of these factors if you are actively involved in SEO, since rankings can be influenced by any number of factors that may be outside of your control.

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MySpace trumpets video in GooTube wake

MySpace has improved its low-key video sharing offering in what has been interpreted as a tactical response to Google $1.65bn purchase of YouTube last week.

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LinkedIn adds new directory service

Online network LinkedIn is to offer a new directory search, giving its members a new method of choosing business service providers based on recommendations.

In the new directory, LinkedIn users will be able to search for service providers among those recommended by friends, or else broaden the search to include friends of friends.

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Online safety scheme to get revamp

Word has reached us that the Interactive Media in Retail Group (IMRG) is preparing to re-launch its ‘Internet Shopping Is Safe’ scheme, which aims to reassure UK consumers about online security.

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Reuters sets up bureau in Second Life

Reuters has joined the rush by big companies into web-based virtual worlds, setting up a news bureau in Linden Lab's hugely popular Second Life.

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Jobs shrugs off Zune threat

Apple boss Steve Jobs has laughed off fears over Microsoft’s threat to the iPod through its upcoming digital music player, Zune.

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Online sales volumes rose dramatically in 2005

A survey released today by the Office for National Statistics shows the increasing popularity of e-commerce among businesses, with a massive rise in online sales volumes last year.

The ONS e-commerce survey, based on results from businesses with 10 or more employees, shows rapid growth both in the use of Information and Communications Technologies, and the value of trade over the internet.

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World Gaming enters administration, Bush to sign bill

Bad news for World Gaming shareholders as the company has just announced that it is to file for administration, a direct response to the US online gaming ban that looks all set to be passed later today.

World Gaming, based largely in Antigua, generated the vast majority of its revenues from the US. The company suspended its shares on 9 October, pending a decision on its future.

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Web searches to kill window-shopping?

Europe’s high streets could eventually be devoid of banks, travel agents and mobile phone shops as consumers turn to the web for research, according to ACNielsen.

A study by the analyst group found consumers used window-shopping less than the net when choosing their purchases, except when it came to clothing and accessories.

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Google may face YouTube copyright battle

After paying $1.6bn for the world's favourite video sharing site this week, Google could be facing copyright problems over some of the site's video content, as content owners take advantage of the search engine giant's deeper pockets.

Media group Time Warner has indicated that it will be pursuing its copyright claims against YouTube with its new owners, and other companies may well choose to follow suit.

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Are inbound links the best way to measure a blog’s influence?

An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.

The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.

So what’s wrong with that?

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BT pioneers new ‘spam-buster’ system

BT hopes to take a lead in the battle against the scourge of spam on the internet by introducing a new system designed to filter out spam before it reaches their customer’s PCs.

BT’s Content Forensics system, devised by StreamShield Networks, will scan millions of emails every day, alerting them to the location of spam related problems on its network.

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