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Google software engineer Matt Cutts has summed up a site review session he did at the recent PubCon in Las Vegas.
In reviewing a few sites, he gives some insight into what site mistakes a webmaster should avoid, and gives some tips on improving a site’s search engine visibility.
We've just published a Customer Engagement Report based on a survey of more than 800 companies and agencies.
The research, sponsored by cScape, covers a lot of ground (it's a huge topic and you can see some highlights below) but a key section I want to flag up is around the challenges faced by companies who want to give the best possible customer experience.
Online spending rose by 42% on ‘Black Friday' - the day after Thanksgiving in the US - according to figures from analysis group comScore.
Total US online spending for the first 24 days of November reached $8.31bn, a 23% increase over the same period in 2005. Black Friday saw a 42% increase on 2005's figures.
California-based online ad exchange AdECN is preparing to launch in the UK as part of geographical expansion plans.
The company is in talks with several of the UK’s main online ad sales houses and is expected to start operating during the early part of next year.
A new study has claimed that the social networking boom could eventually threaten the dominance of traditional lenders.
A study by the Social Futures Observatory think-tank found that many consumers would consider borrowing through online ‘social lending’ communities rather than high street banks and other traditional lenders.
In a discussion on Webmaster World on Wednesday, Google’s AdWords advisor denied that the company uses information gathered from its conversion tracking and analytics data to determine bids for keywords.
A good, free summary of E-mail trends has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my Email marketing book and in my Email marketing workshops.
Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.
The UK's Conservative party has launched an online campaign against consumer debt, featuring an odious overspending character they dub "the inner tosser".
Created by Karmarama, the Sort-it website includes money-saving tips and a mini manifesto on fiscal responsibility. A short video features a flash, suited American encouraging an English shopper to overspend on consumer items from shoes to a sports car.
You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war – that may be out of your control.
Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.
So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...