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Blog

Miniclip targets mobiles and China

Miniclip, the world’s largest games site, is preparing to move into the mobile market as part of an expansion plan which will also see it targeting the Far East.

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US internet ad revenues hit new high

US online ad revenues reached a new record of $4.2bn in Q3, according to figures from the Interactive Advertising Bureau (IAB).

The report, conducted by PwC, showed a 33% increase in internet ad revenues from the same period in 2005, and a rise of 2% from Q2’s figure of almost $4.1bn.

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Borkowski PR: 'it wasn’t us what uploaded it'

When a YouTube clip featuring London-based PR firm Borkowski moving offices achieved over 10,000 views, you would be forgiven for thinking that it was a canny piece of marketing by the company.

Not so, apparently. PR Blogger.com reports that the PR firm denies posting the Benny Hill-style clip on YouTube.

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E-consultancy seeks Head of Website Development

Head of Web Dev WantedE-consultancy has doubled in size over the past year, but with that has come new challenges - let's just say we have a hefty development to-do list.

With that in mind we're on the lookout for a world class Head of Website Development. Somebody with very strong technical / development skills, as well as an understanding of how our plans fit in with business and marketing goals.

More details after the jump...

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Half of Europeans use the internet once a week

More than 50% of households in the 25 EU countries now have access to the web, according to a new report.

The survey was carried out by Eurostat, the Statistical Office of the EU, and the findings confirm the growth of broadband connections. The data is from the first quarter of 2006.

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Email marketing – tips on subject lines

With the Christmas season coming up, Stefan Pollard at Email Labs has published some useful tips on how to make your emails stand out from the crowd.

Specifically, he's focused on the thorny issue of subject lines, and how to improve the odds that readers will open your mail.

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Survey shows dissatisfaction with broadband providers

Despite falling broadband prices, customers' satisfaction with their broadband service providers has fallen by 9% over the last year.

In a YouGov survey of more than 11,000 broadband customers, conducted for uSwitch, Orange and TalkTalk were both rated bottom for the services they offered, even though both launched ‘free broadband’ packages this year.

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Multi-channel home shopping: email marketing opens doors

Following my presentation at last week’s ECMOD event on email marketing, I noticed that most home shopping and e-tail email marketing strategies centre around offering discounts or promotions. 

This is despite the fact that one of the major benefits of email marketing is that it is measurable. You can use this information to learn and further refine your communications.

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Web 2.0 fonts and logos

I’ve always been partial to a good-looking font, preferably sans serif. Stuart Brown over at Modern Life Is Rubbish has compiled a few typefaces for the Web 2.0 crowd.

He has selected the following fonts, each of which is used by a 2.0 company logo, but can you match the company to the font?

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Calling all UK affiliates ...

Affiliate Marketing will generate an estimated £2bn in UK online sales this year but it is amazing how little is actually known about the mysterious people involved in this sector.

Does the average afffiliate work full-time or part-time on their websites? How much do they typically earn in a year? What are the most popular sectors and what is the best way of getting converting traffic to their websites?

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Reuters takes stake in blog syndicator

Reuters has given a boost to the blogosphere by investing in US-based aggregator Pluck and announcing plans to syndicate blog stories to its media clients.

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Lonelygirl15 makers eye ad revenues

The makers of lonelygirl15 – the fake teenage video diary which created a huge stir on YouTube this summer – have divulged plans to turn the venture into a real business.

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