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A number of reports have declared that 2007 is ‘the year of the customer’. For many it is because every year is the year of the customer. For others, it is because they are jumping on the latest fad.
Being customer focused is a challenge, but many have succeeded. In the blog post I'll reveal ten lessons from companies that have achieved award winning Service Excellence.
Another week goes by and another study is released which highlights the strength of social media.
Last week, a survey by Ann Majchrzak, Christian Wagner and Dave Yates illustrated that corporate internal wikis really make a difference within an organisation. It can be accessed here, and a take on it is provided by Hemma of Headshift.
A demand from the US Department of Justice for financial institutions in the UK and other European countries to hand over data connected with online gambling has hit shares in betting firms today.
In what is reported to be the biggest ever online 'heist', Swedish bank Nordea has lost up to $1.1 million (£570,000) to Russian organised criminal using a 'tailor made' Trojan.
Up to 250 of the bank's customers were duped by an email which purported to come from the bank, encouraging Nordea's customers to download a piece of anti-spam software.
A lot of talk about Web 2.0 is focusing on the brilliance of AJAX. While AJAX looks good on a website and provides sexy functionality, the real value in Web 2.0 for the marketer is in mash ups. I’ve got a story to prove it.
One of the main fears of corporate blogging is the risk to reputation and the damage that employee bloggers can do to their own company.
If a firm does choose to allow employees to blog in work time, it is my experience that many legal and HR advisors advocate having a restrictive and detailed blogging policy to protect the firm.
A danger with this approach is that if you set up such a blogging policy, it will become so tight that no employee would dare to blog...
In a largely unexpected move, Yahoo! Search has reduced its minimum cost per click from 10p to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft’s recently launched adCenter and Google’s AdWords.
Like many other people I often type in a URL or company name into Google – or the Google Toolbar – to access websites. It has become quite a habit. Turns out I’m not alone.
Wikiseek is a new search engine which indexes only results from Wikipedia and sites which are linked to from Wikipedia.
Global online sales of digital music nearly doubled to $2bn in 2006 but that growth will slow this year, according to new research from the London-based International Federation of the Phonographic Industry (IFPI).
The IFPI said those sales now made up 10% of music sales across all formats but that the growth had not yet reached a significant enough number to offset the decline in sales of physical formats like CD - the so-called 'holy grail'.
Google plans to extend its online advertising network to offline billboard ads, according to reports of a new patent filing.
The search leader would allow retailers to buy space on local interactive ad hoardings that would display corresponding ads when the advertiser has items in stock.