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Yahoo has today launched a new US website devoted to food, in an effort to offer more unique content and boost its advertising sales.
Yahoo’s food site will feature a searchable recipe section, as well as videos and blogs from a range of celebrity chefs. It will launch in the US initially.
As solid web platforms have increasingly become a pre-requisite for business success, there is now more interest in technology from marketers and broader business folk right up to the boardroom.
Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event. At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing.
An American tubes and pipes manufacturer whose website is registered at utube.com is suing YouTube after being deluged with traffic from millions of users mistakenly seeking the video sharing network.
Universal Tube and Rollform Equipment Corporation said the cost of hosting utube.com had skyrocketed in the last couple of months thanks to the word-of-mouth popularity of youtube.com.
Many organisations deserve credit for taking Customer experience seriously but what is not so apparent is how widely the quality of online engagement is being properly understood and digested.
More than four in five users find in-stream ads on web video clips “annoying”, according to a study by Forrester Research.
Channel 4 has issued a warning that Google is set to overtake them in terms of advertising revenue this year.
The search engine is set to earn £900 million in advertising revenues for the UK market, which will top the predicted Channel 4 figure of around £800 million.
A new pay-as-you-go Visa voucher for online shopping has been released today, in an attempt to get more people shopping online.
Figures from the 3V Transaction Services ‘online shopper’ study reveal that around a fifth of people want to shop online but are reluctant to do so, and that over 9 million people in the UK are left behind by the online shopping boom.
VentureBeat reports that a Silicon Valley-based search engine is planning to launch by the end of the year, focusing solely on people.
Spock, as it is called, is currently conducting private beta trials, and apparently will have 100m people profiled on its database by the time it goes live.
Tesco reportedly plans to begin selling clothes over the internet next year via its non-food etailer, Tesco Direct.
Social media site Reddit has been bought by Wired publisher Condé Nast for an undisclosed sum, with TechCrunch again breaking the rumour. Reddit has itself just confirmed the news.
Reddit, which enables users to suggest and rank stories, is a user-generated news aggregator, with stories rising to the top based on popularity, rather like competitor Digg.
A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.