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Web 2.0 means different things to different people, yet it isn't just about the web, but is also about how your organisation works. Think intranet, as well as internet. Does your organisation work in a 2.0 way?
At the moment there seems to be three primary focuses around Web 2.0:
1) there are the technologists who are figuring out new technologies (there are many libraries and frameworks out there already).
2) there are the marketers and entrepreneurs, who are trying to figure out how use new 2.0 technologies and principles to generate profits, or help empower consumers (call them business people for now) in some way.
3) and finally, there are the users, who are increasingly using and enjoying the results of these new technologies.
But how does all that filter into your organisation in a useful way, feeding into your own innovation cycle?
David Tran has launched an Ajax driven route finder widget for London tubes, with Rails driving the backend. And it works pretty much as it says on the tin too!
Last week Maurice Saatchi did an interview with the FT talking about the “strange death of modern advertising”. According to Maurice “Sometimes I feel as though I am standing at the graveside of a well-loved friend called advertising”.
I’m not sure many of us would mourn the death of advertising, but his solution? “One word equity”. Mmm… sounds like a very expensive ad campaign is required to achieve that…? What is he on about?
The Internet Advertising Bureau (IAB) has launched its latest initiative to understand more about the online behaviour, in a bid to provide advertisers with “a holistic understanding of what, where and how people are accessing the internet”.
The Holy Grail for the IAB is to provide “a single online planning currency” for marketers, to help them “plan their online brand campaigns against traditional media”.
The IAB has teamed up with National Readership Surveys (NRS), which will add an online element to the 3,000 face-to-face interviews it does each month with random consumers: “Areas covered in the study will include; demographic information, frequency of internet usage, where people are going online and how they are accessing the internet - for example by PC or through mobile devices.”
The trouble is, I don’t think this is what online media planners need...
When the big tech brands like Amazon start using Ajax to improve their user interface you know the tipping point has been reached. So how long will it be before the great and good embrace Fjax, aka ‘Ajax 2.0’?
In 2004 we discovered that half of all onsite searches returned no results, despite the fact that products were actually available and could be found by clicking navigation links.
What did this tell us? Well firstly, it made us shudder. Half of all onsite queries returned NO results! Why was this happening? The main problem seemed to be related to poor quality metadata, but we also realised that some of the big retailers had site search tools that were perhaps not up to scratch.
Roll forward to 2006 and we figured that it was about time to investigate the site search market. What tools are available? What are the trends and issues in the marketplace? Why should site search be a priority if you’re selling online?
Have you ever checked the weather online, only to find competing forecasts from different sites? Did Michael Fish's 1987 reassurance that a hurricane was not on the way leave you with a mistrust of meteorologists? If so, MetaWeather may be worth a shot.
Developed by two producers at British games content agency Ferrago, the site combines forecast data from multiple sources to round up the predictions to an average - and supposedly more trustworthy - outlook.
After the success of Alex Tew’s MillionDollarHomepage we’ve seen innumerable clones and a smattering of twists-on-a-theme. Now, we’ve spotted a new site that is gathering online and offline buzz. It allows you to buy one word as a link to your website, for a period of five years.
So how does it work, and will it work?
The latest updates to Google Sitemaps have been rolled-out, providing more helpful tools and data for webmasters. These include more depth when it comes to crawl errors, expanded query stats and a robots.txt analysis tool.
It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations.
This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...
Let's look at some of the key strategic issues to consider.
In an interesting move, Google has started offering cost-per-action advertising to selected website owners on the Adsense programme. In short it’s aimed at getting around the click fraud that is becoming increasingly worrying for Google – where advertisers only derive an income when the website visitor completes an action.