{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.


All the digital news stories you missed this week

It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty. 

Here’s a roundup of everything you might have missed.


Why marketers should adjust their social media crisis response to fit their brand's identity

Damage control is usually a matter of prescription.

Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).


10 stupendous digital marketing stats from this week

We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.



The low-down on Facebook Marketplace: Is it any good?

Facebook Messenger is a new feature that allows users to buy and sell with people in their own community.

If you regularly use Facebook on mobile, you've probably noticed the brand new icon in the bottom menu of the app.

1 comment

Virtual reality: Content marketing’s next big trend

In my opinion, virtual reality is set to become the content marketing trend for 2017.  

Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s already in use.


If search marketers can't predict which pages will outrank each other, is SEO just a crapshoot?

For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?

That's a question worth asking following a survey that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords.

The result: "most SEOs are no better than a coin-flip at predicting which page will rank better."


Four key trends within the world of influencer marketing

Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors.

In fact, with consumers now preferring the authentic voice of the influencer over even the biggest brands, we are beginning to see a shift in power, with influencers desiring greater control and even more autonomy.


The Colouring Cafe: How Ribena used influencers to engage with millennials

Ribena is a brand that many people think of in relation to childhood.

Maybe it was a favourite as a kid, or your little one loves it now.


Boss life: How Avon is rebranding to target a new generation

Avon is a beauty brand that has gone through various makeovers through the years.

In the US, it has just launched a new marketing campaign as part of New Avon – the North American division that separated into its own private company last year.


Ten ways to freshen-up your email marketing

For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census.

Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend.


Four implications of Snapchat’s update to its Stories page

Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?

That is certainly the ambition with the photo sharing app’s new product changes.


To win over millennials, brokerage firms rethink their digital services

One of the biggest challenges facing financial services firms is how they will win over millennials.

That's a huge challenge for brokerage firms specifically, as a recent survey conducted by Bankrate.com found that just one in three millennials has money invested in the stock market.