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racing cyclists

'Marginal gains' is dead. Long live strategic marketing.

“Marginal gains and all these buzz words - a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins

The “marginal gains” philosophy is most closely associated with Dave Brailsford, the MBA-holding cycling coach who was inspired by the post-war Japanese practice of Kaizen. Brailsford credits the striking successes of British cyclists over the past decade to the marginal gains strategy that he and others instilled in the organisation. 

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ian hyde

A day in the life of... a head of paid media at a digital marketing agency

Ian Hyde is head of paid media at Ayima. But what does a head of paid media do?

Here's Hyde to tell us more...

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The best digital marketing stats we’ve seen this week

It’s high time we dig into some stats. This week’s roundup includes news about search, social media, celebrity campaigns, and everyone’s favourite (or not) topic: Facebook.

Be sure to check out the Internet Statistics Compendium too, it’s packed full of more info.

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chart showing linguist knowledge of ai

What do linguists make of AI and natural language processing?

What do linguists make of AI and natural language processing (NLP)? Do they see a bright future for their careers with AI, or worry about being replaced by it entirely?

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What makes HQ Trivia a winning mobile app?

It’s not often that a mobile gaming app seeps into the public’s consciousness. 

Pokémon Go is perhaps the last prominent example. You couldn’t step outside during summer 2016 without seeing someone trying to catch a Magikarp. Candy Crush is another well-known favourite, of course.

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razors

Why UGC is so important to subscription ecommerce brands

With unlimited product purchase choices at their fingertips, consumers across the nation are leaning towards the ‘click it, forget about it’ mantra.

It’s therefore becoming more important than ever for brands to ensure they drive loyalty and repeat purchases. 

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chance

Agencies, do you win business by accident or design?

In the recently published Benchpress agency survey, 38% of agencies stated that winning business was their biggest challenge.

Whilst the specific reasons were not cited, I have a theory.

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Why Chanel is the most influential luxury brand on social

The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.

Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social. 

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amp logo

Is it time to have another look at Accelerated Mobile Pages?

Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community.

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oferta

Why dynamic pricing is still as relevant as ever

Years ago, we got used to airline tickets fluctuating in price and then Amazon began dominating online retail and put their own version of dynamic pricing to work.

Since then, dynamic pricing has become increasingly commonplace in online retail.

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unboxing

How to start turning data into customer experience insight

With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete.

This is where customer experience management (or CXM) comes in - the practice of using data and insight from customer interactions to improve the overall CX. 

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How to put people at the heart of your design sprint

It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t cut it. 

You need to put people’s needs at the heart of the process. That’s the only way to get the full and lasting benefit of a design sprint.

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