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Blog

lucy

A day in the life of... marketing director at a social agency

What goes on in the wonderful world of social media agencies?

We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.

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10 mind-boggling digital marketing stats from this week

We’ve got a bumper edition of stats for you this week.

Well, just the standard set of ten, but there’s lots to enjoy.

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All the digital news stories you missed this week

Some funny and nostalgic news this week.

Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.

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Ecommerce, uncertainty and 500 working days until Brexit

2017 may be a year of finding out what the true impact is of Brexit for ecommerce companies.

But I believe for those that take action it may separate the wheat from the chaff, producing some winning businesses.

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Four crucial elements you need to build a valuable online community

Evolutional research suggests that Homo Sapiens survived over other species due to our ability to be social, meaning that forming communities is innately human. 

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Five issues which keep ecommerce managers up at night

Ecommerce is a scary business.

Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business.

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How brands are using WhatsApp for marketing

With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.  

Finding a balance between engaging and intrusive is not always easy, but since the platform updated its privacy policy last August, more businesses have been getting involved.

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Four food brands with delicious copywriting

They say that most people eat with their eyes, which is why food brands tend to rely on high quality imagery and design to sell their products. 

While they are tricky to get right, words can be just as important, with the most successful examples triggering both an emotional response and a physical craving.

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Seven ways Google helps you unlock the secrets to creating killer content

For content ideas and inspiration, most content creators depend on a number of techniques.

They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work. 

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wolf howling

My nightmare trying to understand header bidding

I tried to understand header bidding in programmatic advertising, but I hit a brick wall of incomprehension.

I got completely confused reading about how real-time bidding (RTB) works.

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Digital transformation in the Premier League: Southampton FC's fan-first strategy

Premier League football clubs tend to have dreadful websites.

Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.

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The importance of the blockchain: The second generation of the internet

Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.

It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.

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