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Blog

apple pay

How can mobile payment actually improve customer experience?

Payment impacts customer experience more than anything else.

In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.

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How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand

Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.

In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.

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chat

Chatbots: Are they better without the chat?

"Bots are better without the conversation."

The title of Kik CEO Ted Livingston's recent Medium post, discussing the relative failure of early brand attempts at chatbots, says it all.

With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'

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How programmatic advertising is helping drive the digital transformation agenda

Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet.

The promise of programmatic is that mass advertising can be individually tailored to create personalised, one-to-one communications. 

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back me up

Six 'millennial UX' lessons from insurance brand Back Me Up

Back Me Up is an insurance company and app for 17-49 year olds.

The service is a masterpiece of marketing and design for younger customers.

Here's why...

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Six brands that have made false health claims in advertising

What’s the difference between exaggeration of the truth and misleading information?

In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.

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pr

A day in the life of... a freelance PR & comms consultant

Our latest 'Day in the Life' features a topic we haven't covered yet - PR.

Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.

She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.

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Five tips for creating a successful FAQ page

An FAQ page is often one of the most neglected and uninspiring parts of a brand website.

Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.

Not to mention save them from endless (and very repetitive) enquiry emails.

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There’s life in the old tablet dog yet: stats

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.

Technology expert Rhi Morgan at T3 Magazine commented back then:

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The 10 greatest digital marketing stats we've seen this week

The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!

This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.

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How service providers are using social to connect with customers

It can be tricky enough for brands to engage people over social media, but what about service providers?

What about the shopping malls, theatres and transport hubs that we use every day?

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Q&A: TotallyMoney.com on its customer-centric approach to financial services

Since 2007, TotallyMoney.com has become one of the biggest credit comparison sites in the UK.

I recently sat down with CEO Alastair Douglas to get his thoughts on the company's success, future challenges and consumer-facing finance in general.

Here's what he had to say!

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