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Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape.
But what about those looking for basic comfort and convenience?
Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.
Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.
Because of this, it is important for brands to have a proper online reputation management strategy in place.
At the end of 2016 the BBC reported that retailers could be "missing out on £249bn because many are inaccessible to disabled customers".
But what about the digital high street?
Joining up marketing channels is not a new concept - Econsultancy used to run an event called JUMP based on exactly this theme (first held back in 2012).
The idea of providing a consistent and connected customer experience across marketing touchpoints has been mainstream for at least five years.
However, recent research from Econsultancy shows that 70% of marketers in Asia Pacific have either little management across touchpoints or completely siloed delivery.
Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly.
Some terms in digital marketing are difficult to get a hold of. They may have many definitions, or be the victims of prolonged misuse.
I've gathered up some of these terms in an attempt to assist people who are new to the industry.
Just in time for New York Fashion Week, the Outnet - a fashion ecommerce site from the Net-a-Porter group - has launched a new campaign called Pretty Influential.
However, it’s not exactly what you might expect.
Alistair Dent is Chief Media Officer at iCrossing.
Ever wondered what such an agency role entails? We asked Alistair exactly that.
Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and expectations are high.
But are the expectations for VR's revolutionary potential too grandiose?
Amazon Echo and the intelligent assistant, Alexa, are the most interesting development in digital communications today.
Unlike previously-hyped hardware such as Google Glass, Echo made a surprisingly quick entry to the market and has seen strong sales.
I recently wrote an article about Pizza Express’s new customer-service chatbot.
My overall opinion was that it offers a fairly standard booking system via Facebook Messenger – nothing fancy, but practical enough.