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Blog

Ted Baker uses 360 video and Instagram Stories for new SS17 campaign

Following on from the success of last year’s ‘Mission Impeccable’ push, Ted Baker is going one step further for its new Spring/Summer campaign.

With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.

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The new marketing landscape in Pharma

Now that ePharma's 2017 conference in New York has wrapped, organizations across the industry look to be facing some common problems.

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robots

Machines: "I think what the marketers meant to say..."

There is a Bill Hicks joke about Evangelical Christians. You can watch it here, but it goes as follows:

"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"

[In character] "I think what God meant to say..."

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Four digital priorities for retailers in 2017

According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead. 

Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.

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Five key takeaways from our Cross-Channel Marketing in Australia & New Zealand report

A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.

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Agile scrum sprint board

Nine questions to ask your new ecommerce platform supplier when migrating

Changing ecommerce agencies is a big job, even if you’re sticking with the same platform and looking for a different agency to maintain and optimise your existing site.

Migration can be a cheaper alternative to a complete re-build, providing you choose the right agency by asking timely questions.

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Realising the potential of mobile analytics [infographic]

We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.

However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.

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jack saville

A day in the life of... a client-side SEO specialist

Our Day in the Life feature recently profiled an SEO account manager within an agency, but now we're turning the spotlight on a client-side SEO specialist.

Jack Saville is an SEO specialist at Bynder. Here's what he does with his days.

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Two innovative ways brands will use web analytics in 2017

To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site's bounce rate, and understand the customer journeys which drive conversions.

But in 2017, argues Tealium's Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis.

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Ethical CRO: The end of dark patterns

Ecommerce sites spend a lot of time trying to increase conversion rates, but sometimes attempts are made to do this that aren’t in the visitor’s best interest.

Some techniques, such as the ‘sneak into basket’ which once appeared on the Sports Direct website are now illegal.

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Wetherspoons launches ‘Order and Pay’ app: Is it any good?

If the Thursday Curry Club isn’t incentive enough, UK pub chain Wetherspoons has just given customers another reason to visit. 

Order and Pay is a brand new app that allows you to order food and drink without queuing at the bar.

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The 10 principles for creating amazing online retail experiences

In order to deliver amazing online experiences, retailers need to first understand and visualise what they should look like. 

This appreciation comes from reviewing great physical retail experiences to form a frame of reference.

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