Blog

The Hong Kong Tourism Board on chatbots, content strategy and AI

Ahead of her speaking slot at Travel Technology Europe later this month in London (details here), we caught up with Samantha Markham, Digital Marketing Manager, UK & Northern Europe at the Hong Kong Tourism Board.

Markham gave us an insight into her view of evolving customer experiences in travel, from diversification to chatbots.

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Five tips for a successful Facebook advertising strategy

Facebook remains a behemoth within the world of digital advertising. 

In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in 2018.

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Econsultancy to host free GDPR webinar

The GDPR is enforceable from 25th May 2018. How have marketers been preparing?

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Goldman Sachs is taking a fintech approach to grow its consumer lending business

Finance giant Goldman Sachs has been around for nearly 150 years and is best known as an investment banking outfit, but in the wake of the global financial crisis of 2008 that has permanently altered the fabric of the financial services market and led to the rise of fintechs, the firm, like so many other finance behemoths, began transforming itself.

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How Lego uses Instagram to inspire fans of all ages

Since it was founded in 1932, countless generations of children have grown up with Lego toys. As time and technology have progressed, Lego has created a whole new breed of Lego-obsessed youngsters – equally enthralled by its movie and video game franchise.

Social media continues to be an intrinsic part of Lego's marketing strategy, with visual content a key way the brand drives engagement and fosters a sense of community online. 

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Eight things I love about Hobbycraft's new progressive web app

Hobbycraft has a launched a new progressive web app.

In this article we're going to take a look at what makes it stand out.

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Aviad, Hippo

A day in the life of... head of product at fintech insurance company Hippo

Aviad Pinkovezky is the Head of Product at Hippo Insurance, a smart homeowners insurtech company.

So what does he do with his day? Let's find out..

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Three marketing trends for Asia-Pacific in 2018

Econsultancy recently published a helpful guide to 2018 marketing trends, Opportunities and Challenges for Marketers in 2018.

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The best digital marketing stats we've seen this week

Settle down for this week’s round up of stats, which includes news about online ads, mobile commerce, customer service, and more. 

The Internet Statistics Compendium is also worth a look, as it’s full of the very latest news and digital marketing data.

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qutee

Start Me Up! Qutee, a data-driven discussion platform

This week it's the turn of Qutee, a data-driven discussion platform that provides insight into audience conversation.

Here's Tim Wilson, co-founder and CEO, to tell us about the highs and lows of building a tech startup.

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amex survey coverage

Three PR campaigns that missed out on link building opportunities

Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.

After six years in a digital marketing agency and now working for a PR agency, I believe PR could and should be working harder for your SEO strategy, at no detriment to the traditions and values of public relations objectives.

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How sports advertisers should react to changing media consumption

On Sunday, advertising's biggest annual event in the U.S., The Super Bowl, took place. 

With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn't well-received, or worse, is forgotten, by the more than 100m people who tune in to the Big Game, is a big fear.

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