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MTV - a new media case study

In the past, I've argued against the likelihood that Hollywood is going to be taken over by Silicon Valley.

My position is quite simple - there's a difference between content and distribution.

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Merchants struggling to recruit affiliates - study

Research group AffStat has released the results of a new survey of around 200 affiliate managers in the US.

One of the most striking things is the scale of many companies’ affiliate marketing programmes on the other side of the Atlantic.

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Social media marketing is not a quick fix

To see large companies wanting to learn about how to behave and interact on the web is very exciting for consultants, but the answers we give are not always as exciting for the client.

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Countdown to Affiliate Summit West

There is now less than a week to go before Affiliate Summit  in Las Vegas which E-consultancy will be flying out to along with 2,600 other delegates from 30 different countries.

The scale of this event has grown massively since the first Affiliate Summit conference in November 2003 when there were 200 people. This reflects both the huge growth of affiliate marketing in recent years and also the hard work put in by organisers Shawn Collins and Missy Ward.

Ahead of the 9th Affiliate Summit, we asked Shawn some questions about the conference and the affiliate marketing landscape more broadly.

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SEO tips for product pages

The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description.

So how can you make the most of them from a search marketing perspective?

Here are some suggestions...

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Men are from YouTube, women are from Hulu

Nielsen Online's new online video measurement service has found that the internet viewing habits of men and women are quite different.

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The changing face of social media marketing

Keeping your finger on the pulse is very important in internet marketing and reacting to changes is key to maximising the effectiveness of your campaign.

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Q&A: Leon Bailey of OSOYOU

Leon Bailey OSOYOU is a social shopping site that displays fashion items from retailers including Marks & Spencer, Warehouse and Dorothy Perkins.

Launched in November 2007, it combines these e-commerce features with a social network that allows users to create their own wishlists, compare them and purchase the items from the site's partners.

We talked to OSOYOU marketing manager Leon Bailey to find out a bit more...

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The Web Week in Review

There were quite a few news stories this past week that piqued my interest.

From a study revealing that the most avid clickers of online ads aren't members of the most desirable demographic groups to Federal Reserve Chairman Ben Bernanke's admission that the US economic landscape is increasingly bleak, the diversity of the week's news was enjoyable.

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Ten affiliate marketing tips

We estimate that affiliates generated more than £3bn in e-commerce sales last year, a whopping 45% increase over 2006.  

If done well, affiliate marketing can provide a cost effective and highly measurable way to acquire customers and grow sales.

So here are some tips for managing the affiliate channel: 

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GoCompare feels effects of Google penalty

Getting a top organic ranking in Google can drive a huge amount of customers to a website, resulting in large profits.

Break the rules and this traffic stream can be turned off overnight.

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Yahoo should take the money and run

There's been a lot of debate and discussion about Microsoft's offer to acquire Yahoo.

Thus far, Drama 2.0 has shied away from the drama.

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