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Web-based ad agency Spot Runner has confirmed it has gained a new round of funding from WPP, CBS, Interpublic and other major media groups.
The firm, whose site enables small companies to create and place ads on local TV stations, said it had received $40m to expand into new forms of media, including online video, video-on-demand and IPTV.
Guest blog by Greg Jarboe
October 28th was the 100th birthday of the press release. Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.
Ivy Lee, who some consider to be the father of modern PR, invented the press release on October 28, 1906. One of his first clients was the Pennsylvania Railroad in the US. Following a major accident in Atlantic City, NJ, Lee not only convinced the railroad to distribute the first press release, he also invited reporters to the scene of the accident and provided a special train to get them there.
Digg.com is having one of its Apple fanboy days, where every other story on the Digg homepage could have been submitted by the Apple PR department.
A story published by Wired on Steve Jobs' best quotes illustrates this, making it onto the Digg homepage and racking up hundreds of diggs in next to no time. As I write, there are no less than four pro-Apple stories in the top ten of Digg's technology homepage. Wisdom of crowds, huh?
We wondered what would happen if we balanced this view with a similar piece on Macboy nemesis Bill Gates. After the jump we've culled a bunch of Bill's quotes, 36 in total, including a gem about spider monkeys.
Let the flaming begin...
New research once again proves the influence of the internet on both online and offline sales. A study has shown that 77% of electronics purchases are researched online before customers head to a store.
The results of the US-focused study indicates that online research time increases in line with product prices.
At our recent Email Marketing Roundtable one of the attendees said: "I hear the phrase 'best practice' email marketing bandied about, and everyone nods sagely. I'm sure some people could give a definitive list, but where is that list? And is there a list of 'worst practice'?"
I had a little dose of worst practice this morning, something worth adding to any email marketer's Things Not To Do Under Any Circumstances Because You Will Have Angry, Disbelieving Customers list.
A flaw in Internet Explorer 7 has been found which could mask phishing scams, exposing surfers to the kind of risk that the browser was meant to have dealt with.
Security monitoring company Secunia discovered that IE7 allows a website to display a pop-up window which can contain a spoofed web address, which may trick users into accessing malicious pages.
In a somewhat sensationalist article called ‘The 10 Most Dangerous Online Activities’ Forbes outlines – yup, you guessed it – the 10 things people should be wary of when online.
Most of these activities are obvious no-go areas, though one or two amount to madness. Such as “using Linkedin”. I’m not kidding, folks. Be scared, be very scared...
European visits to career-related websites jumped by 11% year on year in Q3, according to new figures from comScore.
According to new research from Point Topic, resistance to the internet is growing among the portion of the population currently without access.
By early 2006, an estimated 11.2 million households in the UK (44%) had no internet access at home. Of those households, 74.6% don’t think it is important to, a rise from 51.7% in the same survey last year.
The BBC and Sky are dominating the nascent market for mobile video and TV services in the UK, according to a study by audience measurement group Telephia.
Apple co-founder Steve Wozniak, aka ‘The Woz’, is here in London and doing a little PR to promote the release of his new biography. While we’ve yet to bump into him in the local Borders our neighbours over at The Guardian have published a great interview with him.
Snippets from the interview after the jump...
Gadget etailer Lik-Sang.com has been forced to shut down following a London High Court ruling last week that it was illegally importing Sony's PSP consoles from Asia to Europe.