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Strategies for finding the right email frequency

Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.

Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.

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Yahoo! goes blue for search results

Yahoo! is testing a new design approach for its search pages, topped by a distinctive shiny blue bar.


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Google Analytics out of beta, new features added

Google's Analytics traffic analysis web software has come out of beta and has added a number of new features.

The previous iteration of the service, which was rolled out in November 2005 after Google acquired Urchin, was plagued with problems but will now be switched off on July 18.

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Nestoria used as an example of Google Maps API

Congratulations to UK property search engine Nestoria following the news that it has been selected by Google for a case study on the use of the Google Maps API.

Nestoria

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ITV launches first phase of on-demand service

ITV is currently in the middle of a revamp of its online offering, and has today launched the first part of its on-demand 30-day TV catch-up service.

itv.com

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Interview: Xavier Vallée on Avis' blogging strategy

When Avis Rent A Car launched a blog earlier this year, one of the first comments was from a shareholder questioning its cost.

But Xavier Vallée, the firm’s UK head of marketing, believes its investment has provided value for money across a range of activities, including branding, PR, customer service and product development. Here, he talks about how Avis manages the blog and how it has improved its dialogue with customers.

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Yahoo!-Overture victims receive compensation

Yahoo! is paying thousands of pounds each to clients that claim to have been left out of pocket by discrepancies in its search marketing service.

Customers had filed a class action lawsuit in the US after noticing errors in the budgeting system used by Yahoo!'s Overture marketing platform.

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Calacanis turns to LinkedIn for help with search engine

Jason Calacanis has been on LinkedIn, asking users of the social network what he can do to improve Mahalo, his recently launched human-powered search engine. 

Search Engine Roundtable is reporting that Calcanis went on LinkedIn answers to get some free advice about the direction he should take with his search engine.

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Growing Gumtree branches into UK's big league

Classified advertising community Gumtree has broken into the list of the UK's top 20 retail sites after strong post-Christmas growth.

The site, which started in 2000 and enjoys a strong user base Down Under, saw its share of visits increase 69% annually last month and 35% over the last six months, according to Hitwise.

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Joost rival Babelgum goes live

Babelgum, the P2P streaming TV service, has announced the launch of its public beta.

Babelgum  

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Ztail makes eBay listings easy

Ztail is a startup from California whose service helps users create professional eBay listings and publish them on eBay, classified sites, blogs and social networks.

Ztail

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Sputtr: all your search options on one page

Sputtr is a new site that allows you to use different search engines from a single page, and could be useful for those that don't want to have to open multiple browsers or tabs.

sputtr

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