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We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.
AskTheLocal is a new shopping search engine that allows users to search for products in their local area, with the intention of directing customers to the offline - rather than online - store.
The site aims to emulate the success in the US of sites like ShopLocal.com, which reached 1.8 million visits per month just a year after its launch in August 2004.We caught up with AskTheLocal co-founder Peter Abrahamson to ask a few questions about the new site...
Muhammad Saleem at The Mu Life wrote an article last week claiming that social media is more effective at disseminating news than Google News.
Muhammad’s article, ‘Why Socially Driven News is Better’ used the news of US Defence Secretary Donald Rumsfeld’s resignation as an example of social media beating Google News to a major story.
Interesting argument, but it doesn't stand up...
Michael Arrington at TechCrunch has been hit with a cease and desist order by lawyers acting on behalf on YouTube.
Or so they thought…
The majority of search queries consist of more than word - over the past decade searchers have gradually increased the amount of words per query, from 1.2 in 1998 to 3.3 in 2006.
Partly, this is because there is more noise to cut through on search engines like Google and Yahoo. But it is also about savvier searchers, finessing their query to return the most relevant results.
If you are running paid search marketing campaigns you need to understand how search queries indicate propensity to convert, and customer value.
Figuring this out can make a big difference to your return on investment from PPC campaigns...
Skype founder Niklas Zennström recently named AllPeers among Europe’s four most innovative tech start-ups - and you can't really argue with him.
Launched at the end of August after four years of development work, AllPeers’ private P2P platform allows users to share videos, photos, webpages and other paraphernalia with their family and friends.
But next year, it also intends to expand its technology to allow files to be shared publicly, and to offer content creators a chance to earn money through micro-payments, rather than through advertising.
We met up with CEO Cedric Maloux and CTO Matt Gertner to find out more.
Rupert Murdoch has told a meeting of Australian investors that MySpace would be worth $6bn if News Corporation were to sell it now.
The media giant paid $580m for the world’s most popular social network site last year, and Murdoch now considers MySpace to be a vital part of his media empire.
US online ad revenues reached a new record of $4.2bn in Q3, according to figures from the Interactive Advertising Bureau (IAB).
The report, conducted by PwC, showed a 33% increase in internet ad revenues from the same period in 2005, and a rise of 2% from Q2’s figure of almost $4.1bn.
When a YouTube clip featuring London-based PR firm Borkowski moving offices achieved over 10,000 views, you would be forgiven for thinking that it was a canny piece of marketing by the company.
Not so, apparently. PR Blogger.com reports that the PR firm denies posting the Benny Hill-style clip on YouTube.
E-consultancy has doubled in size over the past year, but with that has come new challenges - let's just say we have a hefty development to-do list.
With that in mind we're on the lookout for a world class Head of Website Development. Somebody with very strong technical / development skills, as well as an understanding of how our plans fit in with business and marketing goals.
More details after the jump...