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The world of market research is undergoing a rapid transformation as a result of online survey technology. But marketers need to make sure that they are providing a survey experience in line with consumers' increased expectations.
The Interactive Advertising Bureau (IAB) has again raised concerns about the measurement of web audiences and has called for major research groups to open up their systems to an independent audit.
UK internet users are willing to take risks online as long as they feel informed about the consequences, according to a new report.
The Trustguide report, a collaborative research project by BT, the DTI and the University of Plymouth, found that surfers use specific online services not because they trust them, but because they think the benefits outweigh the risks.
The growth in the frequency with which people visit websites has fallen to its slowest rate in six years, according to new data.
Web survey institute XiTi Monitor pegged the number of site visits to some 209,000 destinations in the first quarter of 2007 at 234, an annual rise of 4.7%.
WPP chief executive Martin Sorrell has expressed concern at Google's increasing might in the advertising sector following the search giant's £1.5bn purchase of DoubleClick.
London-based WPP is the world's second-largest advertising group, but, after reporting a 0.7% drop in turnover on Friday, Sorrell told Reuters: "It raises some issues for us."
Google performed beyond analysts' estimates as its sales grew to $3.66 bn(£1.8bn) for the first quarter of 2007, thanks to its core businesses of search and advertising.
Revenues increased by 63% compared with the first quarter of 2006 and by 14% over Q4 2006. Profits rose 69% to $1bn(£500m), from $592.3m(£295m) for the same period last year.
Congratulations to ADiFY, the company that enables publishers to create niche online ad networks, on the news that it has bagged a cool $19m in funding from investors including NBC Universal and Time Warner Investments.
Despite being a relative minnow, ADiFY could seriously threaten Google’s dominance of the online ad space, and it is a little surprising that the search giant hasn’t hedged its bets by getting involved in this funding round.
Google has announced some fairly dramatic steps aimed at reviving Froogle, its shopping comparison service, with a redesign of its user interface and a change of name.
The service now has a much more ‘it does what it says on the tin’ brand – Google Product Search – as well as a front end that the ad giant says will be simpler to use.
Click fraud is still on the rise, according to new figures for the first quarter of 2007 from Click Forensics.
The numbers, gathered from more than 3,500 online advertisers and their agencies, show a rise to 14.8% from the 14.2% click fraud rate reported for Q4 2006.
Speaking at the Web 2.0 Expo industry conference in San Francisco this week, Bill Tancer of Hitwise revealed that Web 2.0 sites have lower levels of audience participation than is commonly assumed.
For instance, a mere 0.16% of visits to YouTube are by users who are actually uploading material, with the vast majority being visits by 'lurkers' - people who do not contribute to the site.
StumbleUpon, a browsing application which recommends websites to its users, is rumoured to be an acquisition target for online auction behemoth eBay.
According to TechCrunch, an unnamed source says that StumbleUpon will be acquired for between $40m and $75m (£20m-£37m).