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Online dating services might not seem like ideal platforms for marketing.
After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads.
But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.
Colour plays an important part in web design and ecommerce.
From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.
Last week, lastminute.com group announced its new media business, The Travel People.
In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.
Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?
Hotel stays can be incredibly frustrating.
So, how can digital tools be used to make them more convenient?
Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.
In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."
Yes, yes, we'll be talking about Pokémon.
But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.
Here's your five minute update on the week's digital news.
According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.
Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
I've been reading our CMO's Guide to Programmatic and publishing some highlights here on the blog.
For this post, I've concentrated on the trend of bringing programmatic in house. What's driving it and why?
Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.
In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.
On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.
The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.
It’s an emotive subject as it plays to wider fears about computers stealing our jobs.