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Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.
Developers will need to ensure their apps are 'modularized' and then will be able to offer this service to users on Jelly Bean OS or later.
Many have hailed this announcement from Google's recent I/O event as the most exciting. So what are the implications?
Digital transformation is a tricky topic for marketers to define, let alone decipher.
Luckily, that's what Digital Cream is for.
Customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge of launching a CX programme?
To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Bangkok to discuss CX at roundtables in April of this year.
Google I/O saw the tech giant unveiling products across the hot topics in tech right now.
New messaging apps, a new VR platform and a virtual assistant.
How are these products placed in the market? Which might be the likeliest to succeed?
There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.
The company creates such strong stories/brands that all of its media can appear to work seamlessly.
Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.
Since 2013, Jamie Oliver's YouTube presence has gone from being barely noticeable to one of the platform's biggest food networks.
Now with three channels and well over 2m subscribers, he has truly mastered the art of video marketing.
Advertisers love the sexy “big idea” for creative branding campaigns.
And therein lies the fundamental aversion to getting down into the detail and considering the potential advantages offered by data.
If you’re someone who is short on time or inspiration, recipe boxes are the latest service intent on revolutionising your life.
With the news that Amazon is about to launch its very own recipe delivery service in partnership with Tyson Foods, it seems there are more to choose from than ever.
Personalisation is becoming a key component of digital marketing strategy.
In a recent survey of marketers from Australia and New Zealand, nearly seven in ten (69%) said that over the next few years personalising customer interactions was 'very important' for their organisations.
Yesterday saw the latest development in Google's search advertising product.
Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.
I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.
In 2012, Jerry Storch, then the CEO of Toys R Us, told attendees at the Shop.org conference that stores will never die thanks to omni-channel retail.
Since that time, many traditional retailers have invested heavily in omni-channel initiatives that seem wise, at least on the surface.
But are retailers' omni-channel hopes really delusions?