Econsultancy is looking for a Deputy Editor

If you can't work it out from the stock image below, we're looking for a Deputy Editor to join our London content team and work alongside writers, researchers, designers and community managers.

The perks are pretty awesome – Fitzrovia/Soho offices, lots of interviews, events and time to explore your own interests within the sprawling marketing, ecommerce tech and digital industries.


The GDPR may be good for inbound marketers, but it's no excuse for crap content

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).

This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.


Will digital phenotyping ever be applied to pharma marketing?

The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.

For example, it's now reasonable to talk about the possibility of a pharma company shunning sales reps entirely and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.


How to choose a B2B PR agency

There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.

So how do you pick a PR?


Four examples of ‘hard luxury’ brands embracing ecommerce

Ecommerce is now a big focus for luxury brands. 

According to Bain, these efforts are paying off. The global luxury market grew by 5% to reach an estimated €1.2 trillion in 2017, with online sales increasing by 24% to reach an overall market share of 9%.

lexi mills

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.


Amazon is looking to partner with a bank to offer checking accounts

Is there any industry that Amazon isn't looking to enter?

On Monday, the Wall Street Journal reported that the online retail giant is in talks with a number of large banks, including JPMorgan Chase, about launching a checking account product that would be offered to Amazon customers.


15 marvellous microcopy examples (and how they improve UX)

The devil is in the detail, or so they say.

When it comes to creating a great user experience, this certainly seems to be the case. From slick pop-ups to real-time social proof – there are many features that can help create user flow.


How can marketers avoid controversial campaigns?

In these polarising times we live in, controversy never seems to be too far away. From day-to-day politics to the world of sport, it appears we have an attraction to things that cause a bit of a stir.

Often, these controversial topics can be a marketer’s best friend acting as link bait. After all, if you’re trying to get people talking about your brand, you need to give them something to talk about.

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Why Nike's refreshed product pages improve CX (& beat Adidas)

Nike has recently refreshed its product pages on its ecommerce store.

There are some key changes which are worth a look...


Celebrity chefs and their Instagram strategies – More than just food porn?

Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.

So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve. 

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The five biggest words in advertising right now

I was lucky enough to get to attend the IAB Leadership Summit at Sopwell House, St Albans a few weeks ago. As the name implies it’s a senior level summit of industry bigwigs from brands, agencies, publishers and technology sectors.