Media buyers need to relearn the basics

The brand exodus from Facebook and other social media sites is gathering pace, after companies such as Vodafone and First Direct were revealed to have been paying to advertise on the likes of the BNP’s Facebook page.

Has the world gone mad? Everybody, it seems, is missing the point, which is this: these advertisers simply aren’t paying enough. This is what you get for doing things on the cheap, and for not targeting your ads properly.

It is time for a rethink among media buyers...


Google algorithm changes hit traffic has claimed that changes to Google's algorithm have reduced its traffic from the search engine.

The site, which provides information on a range of topics, said it had experienced a 28% drop in traffic from the levels it was experiencing before the change.

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Over 120,000 downloads for BBC iPlayer

The iPlayer, the online TV on demand service from the BBC, has been downloaded more than 120,000 times in the first week after its beta launch.

The BBC predicts that the software, which gives users the chance to watch the best of the last seven days' programming, will reach 500,000 downloads within six months.


Data and Relationship Visualisation Tools - what's out there?

Quite rightly there is increasing amounts of talk about 'social media' online. The jury is still out on the real value of some areas of social media and networks, but one area where the value is currently most apparent is using network analysis to help optimise your natural search engine rankings (SEO), largely by identifying suitable sites to get inbound links from.

But what with the internet being so big, and growing so fast, it has been hard to make any practical sense of all the network data available. Recently I came across a tool which showed me the potential power of visualising these relationships...


Amazon confirms payment system launch

Amazon has confirmed plans to take on Google Checkout and PayPal with the launch of a rival payment system for etailers.

Dubbed the Amazon Flexible Payment Service (FPS), the system forms part of the etailer’s Web Services programme and allows firms to create checkout facilities with a set of developer tools.


User experience - latest roundtable briefing

E-consultancy has just published a User Experience Roundtable Briefing based on a lively discussion which took place in London last month.


French online ad market catching up

Growing mobile internet uptake and use of rich media is helping to boost the online ad market across the Channel in France, according to a new report by eMarketer.

While the report says French firms have been relatively slow to advertise and market online, it estimates that the country’s online ad market will grow more than 34% this year, and total more than $4bn by 2011.


Web 2.0 isn’t a ‘bubble’, won’t burst

John Dvorak at PCMag has written a truly crazy article called ‘Bubble 2.0 coming soon’, which contains some truly ludicrous statements that are so far wide of the mark that I’m currently finding it difficult to breathe properly.

It might be linkbait but hey, here's the link, and it is well worth a read. My contrarian response comes after the jump...


Majority of magazine website users access content online only

A majority of visitors to websites of monthly magazines in the US are accessing the content online rather than paying for a copy, according to a survey by Nielsen//NetRatings and MRI.

An average of 83% of visitors to the sites of the 23 high circulation monthlies that were featured in the study did not read the magazine offline.


E-consultancy announces internet industry party...

It’s officially summer, despite the dodgy weather, which means it’s time once again for our annual summer party!


The date for your diary is Wednesday 15th August and the venue is in Clerkenwell, in central London. More details to be announced in due course.

E-consultancy lives in Lemon Studios, alongside a bunch of other internet businesses, which is why this is known as the Lemon Studios Summer Party. It promises to be a fun night...


Disney buys kids' virtual world for $700m

Club Penguin, the children's virtual world, has been acquired by Disney in a deal worth up to $700m (£344.5m).

The media giant will pay $350m upfront for the fast growing site - which had reportedly been a $500m target for Sony.


Amazon to launch PayPal rival?

Etailing giant Amazon is reportedly close to launching an online payment system to rival Google Checkout and eBay’s PayPal.

TechCrunch reports that the move would extend the etailer’s existing Amazon Payments service, which is used by third party sellers on its site.