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Blog

Are organizations well-equipped for omnichannel marketing?

Our new Succeeding in the Omnichannel Age report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.

The results are a mixed bag.

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Brew + Press: Why Molson Coors is merging its sales and marketing teams

Molson Coors has set up a new in-house division called Brew + Press which aims to bring its brands to life.

Created by merging its sales and marketing teams, it will focus on experiential marketing in order to drive consumer awareness.

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tango

The tango of data science and art: How agencies should work together on programmatic

How do creative and media agencies work together to ensure programmatic advertising is impactful?

That was the question for an esteemed panel of top agency bods at yesterday's Get With The Programmatic event.

Here's what they had to say...

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The customer experience revolution requires advertising with purpose

Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.

The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.

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Four things to appreciate about Lush’s new app

Lush is a company that’s known for its friendly and interactive in-store experience.

From its paper bags to its chatty staff, there are many reasons it has created a fanatical following.

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Runway to retail: How fashion brands are introducing ‘see-now, buy-now’

Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.

Thanks to digital media, the average consumer can now get a front row seat, too. 

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Four tips to shape mobile marketing strategy

Today, 29% of companies agree that a mobile marketing strategy is essential for effectively engaging consumers.

Our latest Mobile Marketing Best Practice guide delves into how this can be achieved.

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How OOH programmatic helped drive Missing People’s latest campaign

The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice.

This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People.

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asmr

What is ASMR and why are brands like KFC getting involved?

According to Google, there are more people are searching for ‘ASMR’ on YouTube than ‘candy’ or ‘chocolate’.

Why? And why is KFC involved?

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Three things marketers must do to deliver a brilliant omnichannel experience

The omnichannel revolution has begun.

In a 2016 study, Nielsen found that 87% of Australian consumers 'often' or 'sometimes' look at an item online before buying it in a store. 

Recent research by Google backs this up. According to its data, more than two in five (42%) of in-store consumers research online while in stores.

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Three ways U.S. brands can sell more effectively in Asia

The ecommerce market in Asia is growing faster than that of any other region in the world.

In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.

Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. 

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tinsel

Five simple search marketing tips to prepare for the holiday season

We're getting to the part of the year where people start to moan about tinsel appearing already in stores.

Retail was ever this way - preparation is everything.

Here are five search marketing tips for the holiday season, to get ahead of the game.

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