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Blog

mococoa

Why Google Home ads are like The Truman Show and the future is better CRM

Imagine if, in the movie Her, just as Joaquin Phoenix's character feels the pangs of love for his automated personal assistant, Samantha, she had said: "I'm not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers."

Complete mood killer.

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How ethical fashion brands are marketing to conscious consumers

Eco-friendly fashion often comes with bit of a stigma. But while it was once thought of as uncool or only a concern for hippies, the tables appear to be turning.

According to a recent Unilever study, sustainability issues are increasingly affecting shopping decisions, with 21% of people saying they would support brands that clearly convey sustainability aspects through their marketing and packaging. 

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Childline launches app to offer counselling direct to mobiles

When Childline first launched, it largely relied on public telephone boxes to offer a safe and secure way for kids to get in contact. 

Thirty years later and the concept of a public telephone is probably alien to most children.

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ge

How GE is using co-creation as part of its digital transformation

GE is a fascinating company. For those that don't know, it was originally the Edison General Electric Company.

And though it may be a venerable old company, it's famously an innovative one. That innovation extends from products to marketing and GE's ongoing digital transformation.

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apptus for ecommerce

An introduction to AI-powered ecommerce merchandising

Amazon has been using algorithms to try to sell you extra stuff for years.

But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.

Companies such as Sentient and Apptus and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.

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How ASOS targeted students via ‘Blank Canvas’ competition

ASOS is arguably a ‘millennial’ brand, and while this term might cover a whole spectrum of life stages – from entering the world of work to starting a family - the student experience stands out as one that’s truly unique.

I recently attended YMS17 – an event focusing on youth marketing – where I heard ASOS talk about how they have specifically targeted the student demographic. 

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50% of digital tech businesses in the UK say talent supply is biggest challenge

TechCity UK has released its third annual Tech Nation report, revealing that talent supply is the number one growth challenge for more than 50% of digital tech businesses in the UK.

The report includes a variety of data on the growth of the sector in the UK. Let's look at some of the most interesting findings.

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CAP issues fresh guidelines for influencer marketing: Will it make a difference?

Do you know a sponsored Instagram post when you see one?

According to a recent survey, a surprising proportion of consumers remain in the dark, with 77% unaware what the #sp hashtag stands for (‘sponsored’) and 48% even unsure what the #ad hashtag means.

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BNP Paribas looks to transform its customer experience, not its services

There's a fine line between transforming customer experience and transforming a product or service.

That distinction hasn't been lost on international banking group BNP Paribas as it seeks to respond to the digital disruption that is prevalent in the financial services sector.

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Three steps to a consistent cross-channel customer experience

More than ever, customers expect better experiences when interacting with businesses.

Digital has changed the connection between people and business, transforming existing commercial models and creating disruption.

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SEO ranking factors analysed: The importance of brand relevancy

There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion - not fact).

To keep this as succinct as possible, I am going to look at the following areas for five different business sectors.

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Can brands tell a story in six seconds? YouTube hopes so

YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.

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