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Blog

Twitter announces application process for verified accounts: what marketers need to know

Twitter has for years offered verified accounts, which help brands and public figures establish the authenticity of their accounts and access additional features, including special filters and opt-out from group Direct Messages.

Previously, verification was offered to select brands and public figures, and there was no official way for those not selected by Twitter to request verification.

That changed this week.

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Eight quick, no-hassle content ideas for local businesses

Local businesses often have a difficult time publishing content as regularly as they should.

They know that they need content marketing to reach their customers and build their brand, but are stuck when it comes to what to create. Or perhaps they're great at creating content, but have no idea what to measure to see if it's working.

If this sounds familiar, this blog post is for you.

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#WorldEmojiDay - did any brands do it well?

Recently, many brands took to Twitter to celebrate #WorldEmojiDay – an event born from the fact that July 17th is the date marked on the iOS calendar emoji.

Whether you find this type of thing cringey (see House of Fraser) or cool, with the news that 2,680 marketing campaigns have involved emojis since June 2015 (an increase of over 600%), there’s no denying that it is a growing trend.

Here’s how many big brands marked the day.

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Ads on premium sites drive 67% greater brand lift

Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.

But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.

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It's time to reinvent the HiPPO

The acronym HiPPO carries a negative connotation, but it doesn't have to. Going forward, it can be a beacon of positivity.

Here's why.

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Four reasons Ghostbusters experiential marketing has been so successful

London Waterloo station's giant installation of the iconic Stay Puft Marshmallow Man ends this week.

The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising. 

Here are four reasons why it worked.

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pokemon go

Pokémon GO: Zappar founder tells us what it really means for augmented reality

Trendjackers as ever, we've already discussed Pokémon a plenty on the Econ blog.

What can brands learn from Nintendo's digital transformation? And what does it mean for augmented reality (AR)?

But now I've caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.

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Five digital strategy tips for mono-brands that wholesale and sell direct to consumer

What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?

What should its digital strategy look like?

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content optimisation tool

Answering the key question of content auditing: Where do I start?

Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.

It plays a crucial role in search visibility, guides users through the customer journey and reflects your brand personality. But it is all too often neglected and left untouched.

One of the reasons for this are two dreaded words; “content” and “audit”.

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Top 100 Digital Agencies 2016: The state of the industry

This year's Top 100 Digital Agencies report is notable for the rise of the consulting firms, as 'digital transformation' comes to the fore.

But what is driving this movement, and what else is revealed by the 2016 rankings?

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15 wondrous examples of data visualization

They say a picture is worth a thousand words.

Which must mean that data visualization is worth an indeterminate amount of numbers... right?

Regardless, it's time we had a round-up of some of the most visually stunning complex data sets out there. Here are fifteen of my faves!

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tinder

Four ways brands are marketing through dating services

Online dating services might not seem like ideal platforms for marketing.

After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads. 

But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.

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