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Our new Succeeding in the Omnichannel Age report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.
The results are a mixed bag.
Molson Coors has set up a new in-house division called Brew + Press which aims to bring its brands to life.
Created by merging its sales and marketing teams, it will focus on experiential marketing in order to drive consumer awareness.
How do creative and media agencies work together to ensure programmatic advertising is impactful?
That was the question for an esteemed panel of top agency bods at yesterday's Get With The Programmatic event.
Here's what they had to say...
Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.
The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.
Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.
Thanks to digital media, the average consumer can now get a front row seat, too.
The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice.
This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People.
According to Google, there are more people are searching for ‘ASMR’ on YouTube than ‘candy’ or ‘chocolate’.
Why? And why is KFC involved?
The omnichannel revolution has begun.
In a 2016 study, Nielsen found that 87% of Australian consumers 'often' or 'sometimes' look at an item online before buying it in a store.
Recent research by Google backs this up. According to its data, more than two in five (42%) of in-store consumers research online while in stores.
The ecommerce market in Asia is growing faster than that of any other region in the world.
In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.
Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online.
We're getting to the part of the year where people start to moan about tinsel appearing already in stores.
Retail was ever this way - preparation is everything.
Here are five search marketing tips for the holiday season, to get ahead of the game.