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A high street with shuttered shop fronts and tumbleweed blowing down the street.

How can struggling high street retailers step up their online strategies?

News headlines in 2018 have been full of woe for UK high street retailers.

A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.

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Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Every hotel website has a 'contact us' page, a page where people can find the most basic details.

Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.

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Blockchain: Three ways to enhance the social media ecosystem

As if augmented reality and machine-learning strategies aren’t enough to plan for, in walks blockchain.

We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how this technology can change the world of social media – where centralized channels and user-produced content consumed by platforms is the norm. 

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LinkedIn is the hottest B2C social media platform in town (yes, I said B2C)

It was just your average Saturday afternoon with a young child.

You’ve done the ‘I can’t believe it’s only 12.23’ time check on your watch. You’ve done at least one class, one park visit, some dishes and maybe, just maybe are thinking about pouring a ‘it’s the weekend’ glass of wine (other drinks are available). You are also maybe sitting surfing on your phone, and you might happen to open up LinkedIn.. and if you do, you might be in for a big surprise.

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The digital transformation of Accent Group: A retail case study (part 3)

Accent Group, which operates 445 stores across nine different retail brands in Australia has recent and wide-ranging experience of digital transformation. 

Mark Teperson, Chief Digital Officer of Accent Group shared many details of their journey in a recent interview with Econsultancy and revealed the challenges the group encountered along the way.

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How the World Cup can surprisingly help us understand attribution

With the World Cup now in full swing what better topic to discuss than digital attribution.

If you think there is no link between the World Cup and attribution you’d be entirely wrong.

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What’s behind the success of China’s social commerce app Pinduoduo?

For most of us in the marketing and technology industries, the term ‘social commerce’ is a byword for ‘a bit of a flop’.

The initial dreams of a perfect harmony between social networks and ecommerce have gradually faded into a reality of unsuccessful Buy buttons and niche communities that failed to catch on, and with the exception of some recent positive press in Mary Meeker’s Internet Trends Report for 2018, that doesn't show much sign of changing.

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shnoosee bailey

A day in the life of... an executive creative director

Shnoosee Bailey is the executive creative director at behavioural communications agency, HeyHuman.

This is a day in her life...

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platypus

The digital transformation of Accent Group: A retail case study (part 2)

In part one of this case study, Mark Teperson, Chief Digital Officer of Accent Group spoke about the company's digital transformation journey and some of the characteristics of a successful transformation.

In part two, we discuss the motivations for digital transformation, some of the challenges the company faced and how to measure success.

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How beauty brands have evolved their influencer marketing

The beauty industry had adopted influencer marketing more fervently than any other industry. 

With big budgets and a less tangible product than, say, fashion or homeware – influencers (or digital talent) can bring products to life, and help to create a link between social media and ecommerce.

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map

Considering colour blindness in UX design (with five examples)

Despite it affecting approximately one in 12 men and one in 200 women, colour blindness is often disregarded when designing for optimum user experience and accessibility. 

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community

What happened to social communities? Do brands and businesses still care?

Do brands and businesses really care about creating communities in social media?

I posed this purposefully provocative question to our contributing social media experts from client, vendor and agency side whilst compiling the newly-updated Econsultancy social media report bundle.

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