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duck (soon)

Three ways to boost brand safety in the programmatic age

A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear - and for some, unfortunately, it has become a reality. 

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The best APAC digital marketing stats from November 2017

Unsurprisingly it's been a big month for Chinese ecommerce, with Singles Day dominating the headlines.

Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.

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Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail?

Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.

Previously, Calvin Klein has given department stores first access to its new ranges. This time, however, shoppers won’t be able to get their hands on fresh Calvin’s anywhere but Amazon until January – long after the Christmas period has finished.

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Eight steps to landing page success

A well-designed landing page can make or break a campaign. 

Sure, your ads or emails might be perfectly optimised, but that certainly does not mean guaranteed conversion once visitors arrive on your site. So what makes an effective landing page?

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Four ways brands build loyalty & engagement (without using points)

It's often said that it costs a lot more to acquire a new customer than to retain an old one.

Because of this, many marketers have been tasked with developing engagement and loyalty programmes.

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bank

Six ways fintech startups could hurt incumbent banks

For years, there has been much talk about the impact of fintech startups like Monzo and Atom Bank on incumbent banks but little has been done to quantify the actual effects fintechs are having on big banks.

New data from The Bank of England (BoE), published as part of its 2017 stress test of the UK banking system, however, is shedding light on this subject.

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michael brown

A day in the life of... insight director at UM

This week's 'day in the life' interview is one of my favourites.

Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.

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Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.

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The best digital marketing stats we’ve seen this week

What better way to kick off the most festive month of the year than with a run-down of digital marketing stats?

Go on, grab and mince pie, you’re officially allowed now…

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cell phones

10 fascinating stories we loved this week at Econsultancy

Bezos laughing like a drain, AI that can predict how your neighbourhood will vote by looking at your cars on Google Streetview, and deaths caused by Pokémon Go.

It can only be the unputdownable stories we've been reading at Econsultancy this week.

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influencer roi tracking

Only 29% of influencer campaigns use trackable URLs for attribution

Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.

But let's look at some of the key findings from the accompanying survey of 270 marketing specialists – some very positive and others, as the headline suggests, showing room for improvement.

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alexa

What do voice user interfaces mean for marketers & brands?

I recently attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.

Here are some observations from this session regarding voice tech, beginning with some background before looking specifically at the commercial challenges and opportunities for brands. (Please also see my recent article, Why brands should be bothered about voice bots).

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