Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Social media has dominated my working life since its inception.
It’s been fascinating to see the evolution of brand communication as it moved away from brands talking at people, towards the creation of a dialogue with customers, fans and followers.
In today’s environment, you can pretty much forget about creating a simplistic, linear customer journey. It’s a lot more complicated than that.
The reason for this is that your prospects are highly active and mobile, operating across a whole variety of different devices, channels, networks and platforms.
The PROSPER framework is a jargon-free planning model designed to help marketers create consistent work in a digital world.
It was devised by Neil Perkin, long-time Econsultancy collaborator, and is an alternative to the SOSTAC model.
Long tail keywords are widely considered to be fundamental to search marketing success due to the low-cost traffic that they generate, however should this still be the case in 2017?
This article is going to analyze data from case studies conducted by Clicteq and PPC Hero that suggests that long tail keywords are now almost obsolete when it comes to AdWords.
The Cabinet Office and Government Digital Service (GDS) have published the Government Transformation Strategy 2017 to 2020.
You should go and check out the full document on GOV.UK, it makes for coherent and sage reading.
It's early days for Amazon Echo and Google Home.
But for all the Alexa Skills (Amazon's name for apps) that arguably need finessing, there are some brands that seem to have made a good start.
Capital One is one such brand, which offers the first and only banking Skill currently available.
Switching energy suppliers is one of those things you’ll get round to doing eventually, right?
But despite the fact that it’s surprisingly easy, many are still failing to switch, meaning that households on standard variable tariff’s (SVTs) are paying around £330 more per year than those that have.
Indian marketers think internal collaboration will be the most important factor within their organisations when improving customer experience.
This is one of the findings of Econsultancy's Customer Experience Maturity in India survey report, in association with Epsilon.
Programmatic continues to take over the digital advertising world, fueled in large part by advertisers who are enticed by the advantages programmatic offers, such as the ability to target audiences at scale.
But what about publishers? How do they feel about programmatic?
You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.
But it’s not just girls of a certain age, is it? It seems everywhere you look these days, you’ll see Adidas trainers, hoodies and general apparel being worn in the name of high fashion – not just sport.
With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it's a pressing issue for many brands.
Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here's an overview...
Ecommerce generated £88bn in the UK economy in 2015 alone. Amazon and its friends are raking it in online.
But one industry isn’t seeing a big enough slice of that - the charity sector.