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By Andrew Hood, Lynchpin Managing Director
The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.
Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.
Mark has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter’s content.
Google’s recruitment process is famously difficult, with candidates having to face multiple interviews (we've heard stories of 'double figures') while those with sound work experience have been turned down due to having less than perfect college grades.
As the company continues its rapid expansion, it has been forced to streamline this process, with Google co-founder Sergey Brin acknowledging last year that the company's high bar for hiring was holding back its expansion.
Just a week or so after Microsoft launched Internet Explorer 7, Mozilla has released the new version of its open source browser - Firefox 2.0 - prompting some people to suggest that the browser wars of the ninieties are back on.
Features of the new Firefox browser include phishing protection, which reports if a web site may be malicious; session saving, which restores windows or Firefox tabs if the browser crashes; improved access to Web feeds; spell checking; and search suggestions.
ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.
The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.
The San Francisco-based site, started by former TechTV host Kevin Rose and cohort Jay Adelson, has been talking with "a number of companies, including News Corp., according to multiple sources close to the negotiations", TechCrunch reports.
There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.
But what are the success metrics of engagement marketing online? How does one measure engagement?
Launched six months ago in the UK, Sling Media’s ‘place-shifting’ devices have shaken up the TV value chain to such an extent that broadcasters, ISPs and mobile operators are all seeking deals with the firm.
They use a disruptive technology that allows people to watch TV content remotely from PCs, laptops or mobiles.
We asked Stuart Collingwood, the company’s VP of Europe, how mobile, web and IPTV developers can make sure they're not left out of the action.
Internet startup Travelistic.com - which aims to be the YouTube for travellers - launched yesterday, headed up by one-time CEO and president of MTVi.
Travelistic combines user-generated video with professionally produced programming, some of which is exclusive. The self-funded company itself plans to move into content creation, with a travel-themed 'video podcast' in the offing.
Diversion Media built the website using Ruby on Rails, harnessing the Google Maps API in the process to make it easy for users to browse videos by location, in a visual way. Users can also search for videos by tags.
All in all it looks pretty good. We spoke to CEO Nicholas Butterworth to find out a bit more...
So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.
There are about 10 places left, so consider this a last call.
BT has entered the online data storage market with an offering that gives crash-conscious consumers up to 20Gb of remote backup space for documents, media and other files.