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Blog

Black Friday & Cyber Monday 2016 ecommerce stats bonanza

We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.

Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.

1 comment
gears

12 tips to help find the right UX and design supplier

If you're looking for an organisational guide to user experience and interaction design, look no further.

Econsultancy has just published User Experience and Interaction Design for Mobile and Web, a best practice guide available to subscribers.

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The Weather Company on programmatic, ad fraud, and how extreme conditions affect business

Jeremy Hlavacek heads up programmatic advertising sales at The Weather Company, where he is VP of Global Automated Monetization.

I recently spoke to him about innovation in programmatic ad sales, how major weather events like Hurricane Matthew affect business and the challenges posed by ad fraud. 

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cadbury

The 10 most shared video adverts of 2016

Video ad tech company Unruly has revealed the most shared ads of 2016.

Here are the top 10...

(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)

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10 of the best social media stories from November 2016

We haven’t done a social roundup for a while, so it’s high time we brought it back.

Don’t pretend like you haven’t missed it…

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clarkson hammond may

We take a spin through Clarkson, May & Hammond's DriveTribe network

My father had a birthday last week and received an Amazon Fire Stick.

That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).

What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.

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The Whisky Exchange increased prices on Black Friday: Did it work?

Putting prices up rather than down might sound like a strange thing for any retailer to do – let alone on Black Friday.

But that's exactly what spirits retailer, The Whisky Exchange, decided to do for the event this year.

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Seven examples of Black Friday email marketing from retailers

Your email inbox was no doubt flooded with Black Friday offers last weekend.

But did any of them actually make you want to buy something?

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bulb

Start Me Up! Bulb, the green energy company focusing on CX

Focusing on customer experience may be all the rage, but you might not associate it with utility companies.

Bulb is trying to change that (and for renewable energy, too).

We caught up with the team to talk to them about their market.

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The five pillars of an online to offline tracking programme

Marketers have become quite knowledgeable about the online customer journey.  

They collect more digital touchpoint data than ever before and have tools to piece this data together.

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good karma this way

Consultancies are buying agencies: What does it mean for marketing?

Accenture Interactive has announced it has reached a deal to purchase the London-based independent agency Karmarama.

It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.

What does this mean for marketing?

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Content marketing in financial services: A look at Experian’s use of Facebook Video

Financial topics and Facebook are not natural bedfellows.

Generally, people are more inclined to spend their time on social media watching cat videos than they are tutorials about credit checks.

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