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compare my move

Start Me Up! Compare My Move, the removals comparison site

Well folks, we haven't profiled a startup for a while, but with our 'Day in the Life' feature a firm favourite again, we thought we should bring back 'Start Me Up', too.

This week we have a word with the team from Cardiff-based startup Compare My Move.

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butterfly

Why the butterfly effect is killing the conversion optimisation industry

I have spent the last 15+ years working in the digital industry, primarily in user research, UX and “conversion optimisation”.

My experiences running a conversion optimisation agency have led me to conclude that the conversion optimisation industry is really, really messed up.

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ecommerce

The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. 

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The state of marketing attribution: Research

Econsultancy’s State of Marketing Attribution report, published in association with AdRoll, looks into the current adoption levels of marketing attribution. 

It also investigates what skills are required for success, the effectiveness of various attribution methods, as well as the barriers marketers face today.

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Five delicious reasons behind Hotel Chocolat’s boost in profits

A mainstay on the high street - Hotel Chocolat has been delighting Brits with unnecessarily elaborate chocolate since 2004.

Only recently, however, has the retailer started to enjoy a notable period of growth.

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stats

The best APAC digital marketing stats from September 2017

September wasn't the busiest month for digital marketing studies and surveys in Asia Pacific, but there were some interesting insights into mobile shopping, younger consumers and Hong Kong.

Dive in for more, or for a bigger sea of stats, subscribers can download the Internet Statistics Compendium.

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Three important digital trends from our new media and entertainment sector research

Our new Trends, Technology and the Impact of Data in Media and Entertainment report, published in association with Adobe, explores the trends and challenges facing companies in the technology-beset field of media and entertainment.

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facebook logo

A beginner's guide to Facebook Custom Audiences

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses.

But for many marketers, Facebook's most productive targeting functionality is Custom Audiences, which allows marketers to deliver Facebook ads to users they're already interacting with.

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paul maraviglia

A day in the life of... general manager at MaxPoint

Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature.

In their own words, MaxPoint is "a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance."

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30+ interesting quotes from top brands at the Festival of Marketing 2017

Festival of Marketing 2017 was epic (and we know that's an over-used word, but it was).

Here are just a smattering of interesting quotes heard over the two days. If you missed out, put 'London, 3-4 October 2018' in your diary now.

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The National Trust: Using neuroscience to optimise visitor journeys & marketing messages

When you think of the National Trust, you probably think of stately homes, country walks, and cups of tea. You perhaps don’t immediately make an association with neuroscience.

However, the National Trust’s marketing team recently turned to brain scans and other scientific techniques as part of a project to optimise visitor journeys and experiences.

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10 amazing digital marketing stats from this week

Another week has slipped through our fingers, meaning it’s time for the stats roundup.

This week it includes Google’s AMP, brand loyalty, mobile optimisation, and a new model for modern marketing.

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