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To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site's bounce rate, and understand the customer journeys which drive conversions.
But in 2017, argues Tealium's Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis.
Ecommerce sites spend a lot of time trying to increase conversion rates, but sometimes attempts are made to do this that aren’t in the visitor’s best interest.
Some techniques, such as the ‘sneak into basket’ which once appeared on the Sports Direct website are now illegal.
If the Thursday Curry Club isn’t incentive enough, UK pub chain Wetherspoons has just given customers another reason to visit.
Order and Pay is a brand new app that allows you to order food and drink without queuing at the bar.
In order to deliver amazing online experiences, retailers need to first understand and visualise what they should look like.
This appreciation comes from reviewing great physical retail experiences to form a frame of reference.
Mother’s Day isn’t just an opportunity for brands to flog flowers or chocolate.
For many online retailers, it’s become yet another chance to go big on marketing creative, encouraging consumers to spend on meaningful gifts of all kinds.
Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages.
If these businesses don't exercise caution, Google may suspend their AdWords account.
I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.
In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.
One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.
The next decade may well see a revolution in treatment and diagnosis of disease, as the Internet of Things (IoT) is brought to bear on medicine.
Here are 10 examples of IoT in healthcare.
If you’re ever in need of batteries, bunting or a bumper-pack of highlighters, Tiger is the place to go. Sort of like a ‘posh Poundland’ - you’ve probably noticed its brightly coloured presence on a high street near you.
So, just how has Tiger become so successful? Here’s a bit of insight into what it’s been doing right.
A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.
For travel brands, this means greater opportunity to engage and capture consumer interest.
Yes, it's this week's digital news, with a dating hook to drag you in.
Don't worry, all the more important and marginally less salacious news is included.