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Last month, Specsavers successfully trademarked the word ‘should’ve’ - a key part of its infamous catchphrase “should’ve gone to Specsavers”.
Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.
Neighbours, everybody needs good neighbours, with a little understanding…
But sadly, it seems we're a nation more comfortable ignoring each other than engaging in ever-so-slightly awkward chats on the street.
Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into 'markets of one' is alluring for any brand.
But the pushback from consumers is almost as strong. That feeling of being 'watched' may be enough for consumers to abandon a website or leave a store.
At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".
When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.
But where is instant messaging heading and what does this mean for marketers?
We all know what every woman looks like when eating a salad, right?
The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.
Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.
Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination.
This week, we're spending a day in the life of a UX professional within an innovative agency.
Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.
Let's hear what a UX head does with their time...
How are marketers carrying out customer experience improvements?
We discussed this topic at our latest roundtable discussions.
Healthcare organizations, including pharma and medical device firms, have been clamoring to hire marketers.
Despite the clamour, salaries for healthcare marketers dipped in the past year according to Medical Marketing & Media's (MM&M) 2016 Career and Salary Survey, which polled 953 individuals employed in this role.
We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.
Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.
Large numbers of consumers turn to online reviews when evaluating products and services, so it's no surprise that many businesses take them very seriously.
While some employ questionable tactics for dealing with negative reviews, ranging from legal threats and lawsuits to customer insults, there are good ways to make lemonade out of lemons when customers complain about your business online.
Wow, this week's digital news was right on trend.
Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.
Reader, get stuck in!