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Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? 

In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. 

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Fintech propels Quicken Loans above Wells Fargo in mortgage originations

For years, Wells Fargo has held the distinction of being the largest originator of mortgage loans in the United States.

But facing self-inflicted scandal, a regulatory crackdown and a fintech revolution that extends to the mortgage industry, Wells Fargo was dethroned in the fourth quarter of 2017.

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Five things all marketers should know about China in 2018

Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.

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Ask the experts: Blockchain and its use in marketing

Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.

So here's the article you need – a trio of marketing experts (who use blockchain) helping you to understand the possible use cases, challenges and opportunities of blockchain.

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The fake follower economy is beginning to crumble

For years, there has existed an underground market in which individuals and companies buy and sell fake social media followers, along with fake likes and comments. 

These markets are an open secret and while fake accounts obviously violate the rules of popular social platforms like Facebook and Twitter, they have persisted.

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Start Me Up! AI-powered people management from Beaconforce

Start Me Up puts the spotlight on emerging companies in the digital sector, and what could be more topical than artificial intelligence and people management?

At Web Summit 2017, I visited the Beaconforce stand and spoke to Director of Strategic Partnerships, Anthony Morra. Here's what Morra had to say about Beaconforce's AI-powered people management platform...

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How will Open Banking affect UX?

On the 13th January 2018, Open Banking officially came into effect in the UK. This means that all regulated banks are now required to let customers share their financial data with authorised third-party providers through API’s. 

Essentially, the wider aim is to make financial services more innovative and competitive, as well as make banking an all-round better experience for customers. 

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The best APAC digital marketing stats from January 2018

We've got some really fascinating stats for you this month, from gender differences in Chinese ecommerce spend to overwork amongst marketers across the APAC region.

Get stuck in... (and remember to check out the Internet Statistics Compendium for more).

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The three trends driving marketing analytics in 2018

In this era of data-driven everything, the need for high-quality marketing analytics has never been greater. 

Yet for many companies, marketing analytics still consists of a weekly report and perhaps a dashboard or two.

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Five tips for an evergreen SEO strategy

There are many digital trends that are likely to impact SEO in 2018. 

You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too.

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A day in the life of... director of engineering at Quantcast, an AI martech company

Peter Day is director of engineering at Quantcast, a company that provides AI-driven audience insights, targeting and measurement, to improve ad campaigns.

Day is also our latest (and aptly named) 'Day in the Life' interviewee.

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How AI marketing can help brands right now

Marketers have been talking about artificial intelligence (AI) marketing for some time now.

But many are still wondering, what exactly can AI marketing do for us right now?

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