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Social media influencers have continued to be a hot commodity for brands in recent years, with interest in ‘influencer marketing’ majorly increasing since 2013.
However, according to L’Oréal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.
A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT).
An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points.
The emoji has had a super-charged journey into our digital lives.
Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.
If you're struggling to find the perfect gift for that weird uncle you only see once a year - don't worry.
Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all.
Marketers face the challenge of a constantly changing media landscape.
According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.
The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.
I present for you, 10 common traits of bad copywriters.
Luxury shopping tends to be more of an understated affair than on the high street.
Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.
In a previous article, 'What is design thinking?', I discussed the Fjord methodology for service design.
This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied.
Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.
Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.
Most people's lives are so entangled with their emails that living without them would be unthinkable.
If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.
But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.