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Blog

What the commodification of (Snapchat) Stories means for marketers

You can’t go anywhere on social media without seeing the Stories format being used.

If that statement was said a year ago, when it was exclusively being used by Snap in its flagship app, it would have been followed by statements proclaiming that the company has crossed the chasm and will undoubtedly be the third digital marketing megapower behind Facebook and Google.

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Banks are using data access to disrupt their disruptors

The future for big banks in a fintech world is the subject of debate, and there's reason to believe that big banks are more vulnerable to disruptive startups than some might assume.

But as they seek to maintain their position in the marketplace, banks are turning to what is perhaps their most valuable asset: data.

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The future of retail: Is your business prepared?

With a number of presentations at Retail Week Live 2017 highlighting how technology is changing the way retailers engage with customers, the question was asked whether businesses are fit for the future.

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systems and empathy

Why 'systems and empathy' is the future for agencies

Econsultancy, in association with the IPA, has just released a report on the future of agencies.

There are many trends addressed in the report, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.

But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.

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Five things to know about the possible Twitter subscription service

It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.

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How smartphone apps & personal data might reduce the cost of healthcare products

In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month

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neil yager

A day in the life of... a data scientist in an AI company

This week's Day in the Life comes from the burgeoning world of AI-powered marketing.

Neil Yager is Chief Scientist at Phrasee, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.

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How we built our Facebook chatbot: What does it do, and what's the point?

Later this year – July 4 to be exact – Econsultancy is hosting a new event that will investigate how AI is impacting marketing.

As well as looking at how AI will change the way marketers implement CRM and content personalisation, the agenda at Supercharged also includes a few talks on chatbots.

This inspired us to launch our own Facebook Messenger chatbot to offer people information about the event. The bot is already live – you can speak to it via our Facebook page or by searching ‘Econsultancy’ in Messenger.

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Brand Commerce: Pushing the value of your brand through trial

Everything from music streaming services to healthy sweets are being marketed through free trials and there’s a reason why it's such an effective marketing tactic.

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digitaslbi

10 of the best digital agency websites

Agencies – too busy working on other people's digital products to actually sort out their own websites.

However, there are plenty of good agency sites out there. And I've selected 10 of them.

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Why so many website relaunches fail (but shouldn’t have)

Website relaunches fail.

Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.

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starbucks cup

How visual social listening is helping FMCG and beyond

Computers are increasingly able to recognise constituent parts of images and videos, and this may signal a change in the way we find and organise media online.

One area set to change is social listening, helping brands, particularly in FMCG, to recognise the context in which their products and logos are seen in shared photos.

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