{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

Could L’Oréal’s ‘Beauty Squad’ mark a shift for influencer marketing?

Social media influencers have continued to be a hot commodity for brands in recent years, with interest in ‘influencer marketing’ majorly increasing since 2013.

However, according to L’Oréal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.

0 comments

How the Internet of Things will fundamentally change marketing

A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT).

An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points.

0 comments

The art of the emoji: How and when brands should use them

The emoji has had a super-charged journey into our digital lives. 

Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.

0 comments

How six retailers are using gift guides to inspire online shoppers

If you're struggling to find the perfect gift for that weird uncle you only see once a year - don't worry.

Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all.

0 comments

Four things to consider before marketing on a new digital channel

Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

2 comments
maga

10 common traits of bad copywriters

The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.

I present for you, 10 common traits of bad copywriters.

3 comments
2017

SEO trends in 2017: What do the experts predict?

What will 2017 bring for SEO?

Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future.

0 comments

Five ways luxury brands attempt to increase conversions online

Luxury shopping tends to be more of an understated affair than on the high street.

Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.

1 comment
design

How can marketers employ design thinking?

In a previous article, 'What is design thinking?', I discussed the Fjord methodology for service design.

This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied. 

Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.

0 comments

Six things every email marketer should be doing now

Despite the numerous predictions about its demise, it is now clear that email is not going anywhere.

Most people's lives are so entangled with their emails that living without them would be unthinkable.

3 comments
pwa

What are progressive web apps (PWAs)?

You may have heard of Accelerated Mobile Pages but what about Progressive Web Apps (PWAs)?

If you need a primer, this should help.

0 comments

Facebook Live has become must-see TV for healthcare marketers

If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.

But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.

0 comments