{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Blog

Manchester Internet Night - July 25th

At this year’s Internet World we met a bunch of passionate internet professionals based around the M62 corridor, who pretty much demanded that we host more events based outside of London. And hey, we’ve taken notice…

Having seen the (Northern) light, Team E-consultancy is rather looking forward to our inaugural ‘Digital Shorts’ internet networking event that we’re jointly hosting with Manchester Digital later this month.

Yup, it’s in Manchester, so internet folk based in the Good North should come along and say hello if we’ve not met you before.

1 comment

Troubled mobile operator 3 loses walled garden

3, the mobile operator with the dubious brand name, has teamed up with Yahoo to finally allow its users to access the web via mobile handsets.

The telecoms group today announced a global agreement with Yahoo to demolish its ill-advised 'walled garden'.

Despite being the first mobile operator to roll-out a 3G network in the UK, 3 users haven't been able to visit websites of their own choosing, instead being force-fed a diet of 3-approved websites and services.

1 comment

AIM preferred to Nasdaq on SOX concerns

Is London’s Alternative Investment Market (AIM) the new Nasdaq? This is the question being asked in the US by VC’s such as Charley Lax, of GrandBanks Capital.

The figures speak for themselves. Last year some 519 companies sought a listing on AIM, while there were just 45 IPOs on the Nasdaq.

Why is this happening? The Nasdaq is a larger market, so wouldn’t that be a better place for many VC-backed US companies?

0 comments

Hope for etailers who are struggling with Comparison Shopping Optimisation

Many online retailers are failing to get the best possible returns from shopping comparison sites because of a failure to optimise this channel effectively, particularly in terms of the data feeds they are providing.

Help could be at hand however…

0 comments

Google launches Google Checkout, not GBuy

GBuy is here, only it is called Google Checkout and despite the chief doers of no evil claiming that it “isn’t like PayPal at all”, it is, erm, rather like PayPal, in that merchants use it to process consumer payments.

Google Checkout allows consumers to purchase products by simply logging in to Google – no need for credit card numbers or filling out forms. Obviously you need to tell Google to begin with, but thereafter Google will store your credit card and address data...

2 comments

YouTube and NBC jump into bed together

YouTube has settled a six-month dispute with NBC, after the TV network decided to relax and climb into bed with the video-sharing behemoth.

The turnaround is unbelievable, and a huge positive for YouTube. Some months ago NBC’s legal department forced YouTube to remove the 'Lazy Sunday' sketch, taken from NBC-owned Saturday Night Live. Like much of the content on YouTube, the clip was used without the permission of the copyright owner, in this case NBC.

0 comments

BBC to roll-out ads on websites

The BBC looks all set to introduce “low-key” advertising on its BBC Worldwide websites within a year, with a final decision on the matter due in the autumn after a further round of consumer research.

The announcement was made yesterday, when BBC Worldwide announced annual profits of almost £90m, up by around two-thirds on the previous year.

0 comments

Fans and bands collide - grassroots lessons

Want another example of how your customers can communicate your message for you? Check out upcoming new Australian band Wolfmother, which is asking fans to snap and send mobile video clips that will form the basis of the act's next promo.

It's supported by a moblog powered by the London-based moblogUK service, which was popularised when survivors of the city's 7/7 bombings posted camera phone pictures to the site last summer.

0 comments

Using Web 2.0 to harness innovation in your organisation

Web 2.0 means different things to different people, yet it isn't just about the web, but is also about how your organisation works. Think intranet, as well as internet. Does your organisation work in a 2.0 way?

At the moment there seems to be three primary focuses around Web 2.0:

1) there are the technologists who are figuring out new technologies (there are many libraries and frameworks out there already).

2) there are the marketers and entrepreneurs, who are trying to figure out how use new 2.0 technologies and principles to generate profits, or help empower consumers (call them business people for now) in some way.

3) and finally, there are the users, who are increasingly using and enjoying the results of these new technologies. 

But how does all that filter into your organisation in a useful way, feeding into your own innovation cycle?

5 comments

Ajax driven London Tubes route finder

David Tran has launched an Ajax driven route finder widget for London tubes, with Rails driving the backend.  And it works pretty much as it says on the tin too!

1 comment

“One Word Equity” – what is Saatchi on about?

Last week Maurice Saatchi did an interview with the FT talking about the “strange death of modern advertising”. According to Maurice “Sometimes I feel as though I am standing at the graveside of a well-loved friend called advertising”.

I’m not sure many of us would mourn the death of advertising, but his solution? “One word equity”. Mmm… sounds like a very expensive ad campaign is required to achieve that…? What is he on about?

2 comments

IAB's new research initiative misses the point

The Internet Advertising Bureau (IAB) has launched its latest initiative to understand more about the online behaviour, in a bid to provide advertisers with “a holistic understanding of what, where and how people are accessing the internet”.

The Holy Grail for the IAB is to provide “a single online planning currency” for marketers, to help them “plan their online brand campaigns against traditional media”.

The IAB has teamed up with National Readership Surveys (NRS), which will add an online element to the 3,000 face-to-face interviews it does each month with random consumers: “Areas covered in the study will include; demographic information, frequency of internet usage, where people are going online and how they are accessing the internet - for example by PC or through mobile devices.”

The trouble is, I don’t think this is what online media planners need...

2 comments